One such idea is the idea of using Twitter to tweet in real time what local government is up to.
Starting with snow, ice and grit alerts in 2009 the approach went stellar in 2010 when Greater Manchester Police tweeted calls it recieved.
As a local government approach, Walsall 24 saw a 24 hour snapshot of what local government does from crossing patrols, complaints about rats as big as badgers to missing people reported to social care staff at 1am.
As proud as I am to be involved with that project, we always hoped that a little further down the track that idea would be eclipsed by something far more impressive.
With practically the whole of Scottish local government coming together to live tweet what it does that moment looks to arrived. And then some.
A total of 28 of 32 local councils in Scotland are taking part from noon on Tuesday September 27. You can read about it here.
It’s a fantastic achievement just to reach the start line and yet to me this is no surprise. There are some hugely talented people in Scotland. I met some of them on a trip to an LG Comms seminar in Dalkeith near Edinburgh earlier this year.
I’m looking forward to meeting many of them again at the Public Sector Network event in Glasgow on Wednesday September 28.
It’ll be good to see how the Scottish Twitter 24 event develops. That hashtag for that is #whatwedo.
It’s also brilliant to see Bracknell Forest Council in Southern England look to stage a 24 hour event using 140 character updates. On Monday September 26 using the hashtag #yourbfc for Your Bracknell Forest Council. The single council approach definitely still works and the benefits both internally and for Bracknell residents in knowing more about what their council does will be worth it. You can read more here.
Should real time Twitter only be used on large scale 24 hour events? Hell, no although there’s a place for it. I’m convinced the approach can work on a smaller level and become part of the comms mix routinely. In other words, it can become something that’s part of everyday use.
For example, if you’re looking to explain a new traffic scheme, yes write the press release but also walk the route with the engineers, tweet in real time and take pictures or video footage to help explain the project.
Curating and storing
The one thing I’d always suggest would be to find a way to store and preserve some of the content.
There was some recent research that showed the lifespan of a tweet to be three hours. Something like Storify can preserve what you’ve produced as well as allowing non-Twitter users to see what you’re up to. This is a Storify from Walsall 100.
Some other useful linked social events
Water Aid 24 Saw a water charity span the globe from Australia to Zambia over a 24 hour period to tweet from the frontline as well as from its support centres. It’s something I blogged about before. The press release is here. The piece in Brand Republic is here.
Shropshire 360 Saw Shropshire County Council tweet over the course of a week focussing on different areas of what it does every day. Press release.
Walsall 100 Saw West Midlands Police join with Walsall Council and public sector partners to tweet on topics over a seven day period. This covered a police initiative against errant drivers to a Q&A with regeneration staff LGC Plus, council web page, blog on the aims, council website, residents’ local history blog,
Mole Vale District Council during #molevalley15 became the first district council to use the linked social approach and tweeted day-to-day tasks. They reached 3,000 people against a following list of 300: Press release.
RSPCA the animal charity staged a 24 hour Twitter #rspca247 event to highlight the day-to-day tasks it does. Sky News.
One of the great things about a bright idea is that someone comes along, innovates and makes it even better.
Last year Greater Manchester Police had the bright idea of tweeting all the calls they had in a 24 hour period for #gmp24.
At Walsall Council we picked up the ball and hooked up 18 Twitter accounts to tweet what an average local government day looked like for #walsall24.
The linked social approach went global with a 24 hour event that reached a potential audience of more than a million people.
Water Aid 24 was a worldwide operation realtime stories were posted from across the world moving from Australia to Nepal to Africa and South America.
It’s amazing the stories that were told. Here is a few:
- On the blog, Slus Simba, Papua New Guinea, on the Water Aid blog wrote about his pride in encouraging people to build life saving water toilets.
- In Nicaragua, Mishel, aged 15, has to collect water herself and walk home with it. We get to see a twitpic of her.
- In Mozambique, taps were installed at two primary schools while in Britain, the routine back office functions were tweeted.
- In Nepal, only 203 of 3,915 villages have been declared ‘open defecation free.’
- In Timor Leste, Jose ‘Rui’ de Oliveira Pires drives an hour by motorbike every day to remote villages to carry out work.
- In Liberia, it takes two days to travel 300 miles. Roads as well as water is needed.
It’s the bringing together of those stories that build a picture of work going on around the globe.
It brings the fact that people die from water borne disease right home to your smart phone. The subtle message is this: give us the means to act and we’ll do it for you.
But the YouTube clip recorded for Glastonbury that’s embedded above also helps deliver the message in a fun, accessible way.
There’s a few things I love about this:
It thinks big. It brings together a variety of voices to tell a louder story and it uses the real time approach that is uniquely powerful. There is a stronger connection made in real time by a message delivered with a picture.
But the campaign does not stay on Twitter. It’s on the Water Aid blog, YouTube on their website and is communicated through the traditional means through press release to the media. It’s brilliant stuff and shows how social media and traditional routes can work hand-in-hand.
You can also read the highlights of the event on storify here.