The thing about human comms is that you know it when you see it.
When you see if you respond to it.
Good communications is a mix of targeting the head and targeting the heart. Numbers can tackle the head fine well. A well reasoned argument put together with skill can do this.
But the heart can often be a way to turn heads, change opinion and make a difference.
This social care picture dropped into my timeline and I love it.
Two older people who have been taken to the seaside by their care workers to dip their toes in the water.
A look of pure joy on their faces.
The years roll by and they’re remembering what it was like to be a kid with a ice-cold wave splashing on your toes.
I say it, time and time again, but the most interesting content is not in an office.
Your best content are the human beings you have as staff and especially the human beings they are looking to serve.
The orginal pic can be found here. Dr Mark Redmond posted this image. His Twitter bio says that he is an academic passionate about social care. He has 2,500 followers but the image itself connected enough with people to be liked 13,000 times and shared 2,400 times.
Social care can often play things safely and not take risks. Having worked in local government I can hear the pre-packed arguments against taking and releasing this image. Well done Dr Redmond for ploughing through this.
Social care has many problems facing it. Many are shaped by money. But without public support and understanding the debate for extra funding won’t get off the ground.
What made people share this image? Because its human.