BEING HUMAN: The first 30 days of human comms… and what I’ve learned

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When I started on a whim to blog #30daysofhumancomms it was to collect together some examples of human content that worked for me.

There were about half a dozen that had stuck in my memory and I’d hoped with a prevailing wind this could stretch to 30. Maybe.

But as I added more I spotted more and more people – thank you – came up with alternatives.

Over the course of the month a staggering 10,000 unique users came and read the content. Thank you for stopping by, for sharing and for coming up with suggestions.

I’ll continue the series

Not every day but because I keep finding things I’ll continue. Because they keep cropping up.

Why human comms?

The best content is the right thing in the right place at the right time. Yes, I get the need for evaluated calls to action. It’s not how many people see it. It’s what people did as a result of seeing it. So important. But if you don’t have an audience in the first place you’ve got nothing. If all your audience get are calls to actions you are not social. You are a pizza delivery company stuffing leaflets through the digital door. This is where the Paretto principle comms in in social media. If 80 per cent of your content is human and engaging this earns the right 20 per cent of the time to ask them to do something. It’s something I strongly believe in.

What have I learned blogging human comms for 30 days

Examples don’t take long to blog.

People respond to them.

They are the secret sauce that makes social media accounts work.

You know them when you see them.

They don’t just exist as a snappy tweet but can be a poster, a media comment, an interview or can be on Facebook too. Often they are not things thought up by comms at all.

What is striking seeing them together is seeing so many on Twitter and in the coming series I’ll look out for other channels, too.

31 days of human comms listed by subject area

Twitter update

  1. Hampshire Fire & Rescue’s rescued bench tweet. See here.
  2. Doncaster Council’s thread for their gritter World Cup. See here.
  3. London Fire Brigade remember the Kings Cross Fire. See here.
  4. Thames Valley Police’s drugs find. See here.
  5. Cardiff Council’s GIF traffic warning. See here.
  6. The Yorkshire motorway police officer and his wife. See here.
  7. The @farmersoftheuk Twitter account. See here.
  8. Lochaber & Skype Police talk to someone at risk of domestic abuse. See here.
  9. Kirklees Council’s GIF that reminds people that gritter drivers are human too. See here.
  10. London Midland sign-off. See here.
  11. The NHS Trust with a sense of humour. See here.

Video

  1. Doncaster Council and Jake the sweet sweeper driver. See here.
  2. The basketball playing Gainesville Police officer. See here.
  3. Sandwell Council as car share for #ourday. See here.
  4. Burger King tackles the bullies. See here.
  5. Sefton Council’s message on a national subject. See here.
  6. Bath & North East Somersets singing food hygiene certificates. See here.
  7. A Welsh hardware shop’s Christmas advert. See here.
  8. Dorset police’s Christmas somg. See here.

Facebook update

  1. Sydney Ferries name their new boat Ferry McFerry Face. See here.
  2. Queensland Ambulance Service takes a dying patient to the ocean a final time. See here.
  3. A missing dog pic from New Forest District Council. See here.

Customer service

  1. Edinburgh Council’s out-of-hours Twitter. See here.
  2. The human railway conductor’s announcements. See here.

Stopping your job to being human

  1. The busking police officer. See here.

Media interviews

  1. A newspaper interview with medics who treated Manchester bomb patients. See here.

Media comment

  1. North West Ambulance Service’s response to a man abusing a paramedic. See here.

Posters and signs

  1. Dudley Council’s spoiled tea sign. See here.
  2. Welcome to Helsinki place marketing. See here.
  3. Virgin Trains’ new trains poster. See here.

Rebuttal

  1. The BBC respond to The Sun newspaper. See here.

If you have a suggestion I’d love to hear from you. Drop a note in the comments or @danslee on Twitter.


NICE, NICE BABY: Seven examples of good icy weather comms

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Oh, the weather outside is frightful… and its the time to baton down the hatches.

If local government can get icy weather comms right they can keep people happy.

Here is a round-up of some content that worked well:

The myth-busting web page

There is a regular set of moans. You weren’t out. You didn’t grit. You didn’t grit enough. Having a web page like this is an excellent resource to have at your finger-tips. You can see it here.

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The video from the cab of the gritter

It’s a video that is the perfect length to work on Twitter. Less than 20 seconds and shoots down the allegation that there were no gritters out. Great work.

The snowman post

This post from the Mayor of Walsall asks people to chip in with their snowmen pics. It prompted people to respond with images from across the borough.

The video of the gritters heading out

This is perfect. Gritters loaded up and heading for the exit at the gritting depot. Evidence that the work is taking place.

The shared hashtag and the conversational response

The #wmgrit hashtag works in the West Midlands as a 20 minute journey can cut through two or three council areas. So 10 councils have joined together to share the searchable hashtag.

The news jacking of the big event

Ahead of the Merseyside derby Liverpool Council were telling people of the work that is going to take place to keep the game running smoothly. It fills a vacuum and was well shared.

Getting the message out early

With cold weather ahead this tweet to ask people to look after each other was well recieved.

Thanks to Viki Harris, Andrew Napier, Liz Grieve, Kelly Thompson, Paul Johnston and Dawn McGuigan.


30 days of human comms #29 Kirklees Council’s GIF to remind people that gritter drivers are human too

There’s an easy target when the snow falls. It’s the council’s fault that the roads were not gritted fast enough, thickly enough or enough times.

On the very pointy part of the sharp end are the gritter drivers who have to be up and out.

This tweet and GIF from Kirklees Council is a reminder that those at the wheel are human too:

 


30 days of human comms: #28 A newspaper interview with medics who treated Manchester bomb patients

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So far in the round-up of human comms we’ve looked at digital content that the organisation has shaped itself. But it doesn’t have to be digital to be human.

More than 20 people were killed in the Manchester Arena bomb earlier this year.

Manchester as a city rallied and there was an outpouring of pride and determination.

Leading all that was the public sector across the city with police, paramedics, hospital staff, fire and the Mayor’s office.

In the very front line in all this were the paramedics and the hospital staff.

In the weeks after the bombing, the Press attention turned from the immediate impact to the stories of survival and recovery. Requests for interviews were made. But not all requests for granted.

Careful handling by Salford Royal hospital’s comms team led to a set of interviews and pictures with the local newspaper the Manchester Evening News. You can see the full story here.

Human comms is not just what you create but also what the Press can create with you.

Be more human. Like the A&S staff of Salford Royal.


30 days of human comms: #27 Lochaber & Skye Police talk to someone at risk of domestic abuse

A while back a colleague ran a campaign against domestic violence that stays with me. 

They researched how best they could reach women in particular who are at risk and the men – and it is often men – who are the perpetrators.

Their research showed that beer mats were a way of reaching people.

I remembered this when I saw these tweets from Lochaber & Skye Police to someone who was following their account. They are written as a letter and they’re written in a thread.

And then a second tweet.

And a final tweet.

A deeply personal message written in plain English. It’s so beautiful it’s poetry.

Be more human. Like Lochaber & Skye Police.

 


30 days of human comms #25 the Yorkshire motorway police officer and his wife

A while back someone asked what the point of having more than the corporate account was.

Sure, the corporate account can do much but sharing  the sweets and giving the right tools to people on the frontline can be hugely effective. They can post updates on breaking incidents to help keep the traffic moving.

An example of this is the motorway police officer PC Martin Willis captured holding on Superman-style to a van that was about to topple over and roll down an embankment with the driver trapped inside.

It’s by having the tools for the officer to communicate that that the story could be told.

A beautifully human tweet? The cherry was put on top of the cake by the officer’s wife who spoke of how proud she was.

Often police officers can seem remote when they are human beings doing an often difficult job.

Be more human. Like the motorway police officer and his wife.

Thanks to Ben Proctor for spotting this.


30 days of human comms #19 Bath & North East Somerset’s singing food hygiene certificates

There was a curry house when I worked as a reporter who used to ring up every week to try and get into the paper.

This ranged from the actually newsy, like fundraising for Children in Need, to the not quite so, like we have a food hygiene certificate. Back then everyone used to have them. But then came the one to five start ratings for hygiene. They became something to shout about.

One council in the South West has thought-up a new way to shout about these certificates. Send out the environmental health officer to sing a Christmas carol with them.

So, on the fifth day of Christmas my true love gave to me a certificate with five stars on it.

A daft but effective way of celebrating a top score on what can be an important yet routine piece of legislation. Good work Dan Cattanach.