COMBAT ROCK: How to make a rebuttal: West Midlands Police v The Sun

Ladies and gentlemen, the greatest rebuttal to an inaccurate story by a public sector body.

This week there was an incident in a theatre in Birmingham city centre. Equipment malfunctioned during a performance and there was an explosion backstage. There were no injuries. As a precaution the theatre evacuated.

This translated to this on The Sun newspaper Twitter:

In the old way of doing things there would have been a phone call to the newsdesk. There would have been tooing and frowing and maybe the newspaper would have got round to correcting it.

But probably not.

Instead West Midlands Police took to Twitter with a direct rebuttal within EIGHT minutes:

This is brilliant.

The swift rebuttal was shared more than 400 times within eight hours and The Sun’s tweet just over 30.

The response from the public? Overwhelmingly positive.

If we no longer have to go through the Priesthood of journalists to talk to residents let’s do it and hold inaccurate damaging reporting accountable.

Thanks Emily Dunn for spotting this.


30 days of human comms: #27 Lochaber & Skye Police talk to someone at risk of domestic abuse

A while back a colleague ran a campaign against domestic violence that stays with me. 

They researched how best they could reach women in particular who are at risk and the men – and it is often men – who are the perpetrators.

Their research showed that beer mats were a way of reaching people.

I remembered this when I saw these tweets from Lochaber & Skye Police to someone who was following their account. They are written as a letter and they’re written in a thread.

And then a second tweet.

And a final tweet.

A deeply personal message written in plain English. It’s so beautiful it’s poetry.

Be more human. Like Lochaber & Skye Police.