What I mean is what makes your heart truly sing.
What prompted this was reading ‘Talk Like TED’ by Carmine Gallo which looked at what makes the best TED talks work. TED, if you don’t know, stands for Technology, Education, Design and has snowballed from an exclusive conference for the super rich to a global franchise of affiliated events.
They are short talks. 18 minutes is the most you’ll get. They’ll have a bit of powerpoint. But the slides help the speaker tell a story rather than provide a script.
Last April I left local government to work on comms2point0 full-time. It’s taken me to meet some fascinating people doing great work across Britain.
A few weeks back myself and my comms2point0 colleague Darren Caveney travelled to Jordan at the invitation of the Foreign Office to facilitate a two-day comms event for Middle East and North Africa comms staff. We also staged a half day unconference. There was never any doubt in my mind that the unconference aspect would work. It did. The people in the room rose to the task.
I began at the start of the event by asking the question . There were some puzzled looks at first. Then some great answers.
But what makes my heart sing?
Over the years many things. It used to be watching Stoke City and when I was a journalist writing a frontpage story. My children do. But I’m their Dad, so I’m biased.
What makes my heart sing now is working out the best ways to tell a story and communicate with people. The web has taken everything and thrown it up into the air. Who wouldn’t want to try and explore how those pieces fit?
My heart sings when I see people understanding how to communicate in an area I don’t know about.
Even though I love Twitter, I don’t care for people who think Twitter is the answer to everything. It’s not. If some print works, then go for it. That’s fine. There’s no point being a channel fascist.
Here’s a comment made at the Middle East event by a locally engaged comms professional who does brilliant work for the FCO with the Arab regional media.
“In Libya, people have Kalashnikovs and want to kill each other. There are four tribes. Just because an infographic works in the USA it doesn’t mean it works in Libya.”
You need local knowledge. You need the passion to understand the media landscape wherever you are whether that’s Derbyshire or Dubai.
Hats off to Steven Hardy and Craig Morley from the FCO for staging the event and to the 70-odd attendees who made my heart sing.
Pic creative commons credit: https://www.flickr.com/photos/25178143@N04/2765083201/
An arresting comment to make, particularly as the man in the jacket was HM Government’s Ambassador to Lebanon Tom Fletcher.
The comment was made – and a whole host of others – at the tail end of a fascinating two day event in Jordan hosted by the Foreign Office for their Middle East and North Africa comms staff.
A week later and it’s a comment that keeps rattling around.
We need to communicate more like insurgents. What does that mean?
It could mean a whole host of things. To nail the obvious, it’s not about communicating beheadings. To me, it’s more about having an overall framework to work in and allowing people on the ground to be flexible, creative and agile. What I took was that it was about being not hemmed in by procedure. It’s about creating sharable content that is going to be shared. It’s seeing what works in the field and replicating it.
Here’s a second arresting comment from the event that keeps re-occuring.
“Al-Qaida’s leaders view communications as 90 percent of the struggle.”
Think for a minute of that group and what do you see?
Ossama bin Laden in a fuzzy vhs video?
The Twin Towers?
Both are powerful images which frame the first 14 years of the 21st century.
They are communications.
They were framed by communications people.
The Ambassador is of course right. Sometimes we can be too hemmed in by process to think agile, creative, sharable and flexible.
To have such a green light from the top is a gift to cherish.
Sometimes the play book comes not from the institution or the old ways of doing things. It comes from unexpected quarters and what your enemy does.
It also poses the question that if communications is 90 per cent of the issue then are you doing enough? More importantly, have you got the support to do enough?
Spanish poet Baltasar Gracian said that a wise man gets more use from his enemies than a fool from his friends.
So, how can you learn from your enemies?
Magic bullet https://www.flickr.com/photos/45175402@N00/51470257/