Posted: November 21, 2017 Filed under: communications, government, local government | Tags: 2018, bath and north east somerset council, derbyshire dales council, Facebook, instagram, lga, local government, local government association, nick grimshaw, oldham council, ourday, periscope, periscope local government, twitter
A day a year local government shouts about what it does.
I raise my hat to everyone who took part in the day and created content.
Seven years ago, this was purely a Twitter thing when it started as #walsall24. Over the years the Local Government Association has got involved to support it.
But now that Twitter is the 4th most popular social platform should it just be Twitter? I’m not so sure. If it is true to its aim of reaching people to tell the story of what local government does it needs to find the best platform. Probably, this is an array of platforms.
An additional worry in a discussion on the Public Sector Facebook group is that people struggle to create the time to make #ourday really work. But anecdotally, this does work as internal comms. It also works to encourage service areas to share their stories.
Here are five pieces of content that caught my eye
Radio DJ Nick Grimshaw posting about council gritters on instagram
Nick Grimshaw has 1.3 million followers. He is from Oldham. The winner of their name-a-gritter competition was ‘Nick Grit-shaw’. So, as an Oldham boy made good he shared it with his followers attracting 30,000 likes.
Why is this good? This isn’t the council talking about what they do, it’s a Radio One DJ. That’s far cooler.
An interactive be-a-council-officer game
There used to be a cartoon strip called You Are the Ref where you were given a scenario and had to choose the correct outcome. Doncaster Council used Twitter to create a similar scenario only being faced with the challenge a council officer would face. It gave a taste of the difficulty council staff face.
Why is this good? It’s not saying ‘here’s what we do.’ It asks: ‘what would you do?’
A poem set to video
There are 1,200 services that local government does. It’s hard to cover them all. But a video of just over a minute covers much of the ground. Well done Bath & North East Somerset Council.
Why is this good? It uses video so autoplays in your timeline. It covers a range of things in a short space of time.
The most popular Facebook update wasn’t a council service as such but a lost dog. Of course it was. It was never going to be an engineer filling in a pothole, was it? You can see it here.
Hello, regular people
One of the benefits of #ourday is putting faces to names and to be able to tell people what they do, as this Derbyshire Dales Council tweet shows.
Why is this good? Because it tells you who those familiar faces are and what they do.
A Periscope broadcast to explain a guided walk
South Cambridgeshire has many attractive places and guided walks encourage older people to step out. Here the council used Twitter’s live streaming app Periscope for a council worker to talk about what the scheme is.
A clip-on mic helps to improve the sound.
Why is this good? Because it is getting out of an office and experimenting with technology.
Posted: November 23, 2016 Filed under: communications | Tags: examples, local government, PR, virtual reality, VR
For the last 18-months or so I’ve been helping deliver video skills workshops with one of the brightest people I’ve come across in a long time.
Steven Davies is a freelance cameraman, University lecturer and throughly good chap. A while back I asked about how he saw the future of video.
Virtual reality, was part of the answer.
Virtual reality is footage shot that allows someone with a headset to be immersed in a different world. Google cardboard can be bought for a few quid and is a way to view the content.
For young people
I’ll paraphrase him, but the problem with talking about virtual reality is that it’s like dancing about architecture. It doesn’t really work. So seeing this Google clip at #firepro on what virtual reality – or VR – can do in classrooms is inspiring. If you are not sure what it is take a look at this for 90 seconds and see the reaction of schoolchildren. It’s amazing.
And it’s older people too
Don’t think it’s just for young people, too. There is this example where VR works with old people. It puts them in a safe recognised environment and works well with dementia sufferers. You can take a look here. The older person is immersed in an environment.
The opportunites for PR people are immense. It is entirely a new exciting blank piece of paper. The ability is to place the VR headset wearer in an environment. I’ve blogged about this before.
Shout if I can help email@example.com and @danslee.
Picture credit: Maurizio Pesce / Flickr
Posted: April 3, 2016 Filed under: local government, Uncategorized | Tags: cipr, cllrs, elected members, guidance, local government, members, NUJ, officers
It can be truly great working with politicians. It can also be tricky. You can be pressured to help one side or the other. But if you do you’ll be in the cross-hairs of rival politicians. Here’s a simple guide to avoid pitfalls. Not just during Purdah but all year round.
Here’s a scenario for you. You pick up the phone to an important politician who is up for election.
They’re asking about that picture you took of them at the launch of the new play equipment.
Can you just send it across?
You’ve got a sneaking suspicion that the image will go into her campaign leaflet. So you ask what the picture will be used for.
Of course, if it is for a leaflet you don’t send it. It was taken using public resources so shouldn’t be used for political campaigning. But how do you say ‘no’ constructively?
Take it from me, unless you have chapter and verse in front of you that conversation is going to be a little bit tricky. At best, you are going to look a bit evasive and unhelpful. At worst, you are going to look uninformed and when the politician complains you may have more pressure put on you to do the wrong thing.
Of course, in an ideal world, every elected member knows what they can and can’t expect you do and wouldn’t dream of leaning on you to bend the rules. But, of course, we aren’t in an ideal world.
In my experience, every authority has at least one elected member who will try and push the rules. Especially with junior members of staff. And every authority has at least one elected member who will spot what you’ve done and attempt to nail you to the floor. Comms teams can often be accused of being ‘political mouthpieces.’ Mainly by people who don’t understand the role they do. My advice is don’t let them. But to do that successfully you’ll need to know very, very clearly what you can and can’t do.
It’s not just councils, either. This covers partners, police, national parks and very often fire services too.
Why three minutes and three hours?
It’ll take you three minutes to read this post. It’ll then take you three hours to do the groundwork you’ll need to do. Put it off until the merde hits the fan and it could be too late. Do you and your team a favour and put the work in ahead of time. It’ll be one of the best things you ever do.
What do you need to do? You need to read through several key documents. You need to cut and paste the passages that govern what you can and can’t do for elected members. Don’t paraphrase. It’s far more effective to read back the page, paragraph and chapter and verse. Make sure all your team know it, have a copy and have access to it.
Read your media protocols
Every communications unit needs a media and publicity protocols document. This sets out what you’ll do for elected members. It also sets out when and where the team get involved. Normally, this will be agreed between you, the chief executive and Leader. It can change and be updated two or three times a year. It’s an important document but not the best one in your armoury.
The Council DCLG Code
The Department for Communities and Local Government has issued eight pages of guidance on what councils should and shouldn’t do. In England, the guidance from 2011 can be found right here. You may want to cite one of the key principles of the guidance that it is even-handed, for example. For Scotland and Wales the guidance dates back amazingly to 1988. You can find it here.
If you work in a local government comms team you should know your guidance backwards. It’ll also give you some good ground rules on what you can and can’t do.
Your authority’s constitution
It’s a funny thing but your constitution has a power over politicians that is practically unmatched. Your protocols they can debate. The DCLG code they can decide to defy. The constitution? That’s a whole different thing. It’s the day-to-day rules they are governed by. You’ll find things in there about publicity, sure. You’ll also find things about the staff – elected member relationship and probably some safeguards against undue pressure too.
Professional codes of conduct
Back when I was looking through my council’s constitution there was explicit reference to professional codes. For comms people this can provide two helpful routes. Firstly, the National Union of Journalists. Their code applies to comms people just as much as reporters as they have comms members. The line: ‘Strives to ensure that information disseminated is honestly conveyed, accurate and fair,’ is a particular favourite.
Secondly, you can also draw on the Chartered Institute of Public Relations code of conduct too.
The LGA have written some excellent Purdah guidance for 2016 which you can see here. We’ve also blogged some guidance on Purdah and social media and you can read that here. If you are central government, look out for Cabinet Office guidance that will be published ahead of elections.
In short, there’s some legwork involved here. Yes, I know you are busy. But this could save your skin in the long run.
Once you’ve pulled things together, publish it on your web pages and make it public. Let the leaders of each group know the contents on the internal guidance too so they can’t pretend to be in the dark.
Picture credit: Clemens v Vogelsang / Flickr / https://flic.kr/p/iWUJBn
Posted: December 27, 2015 Filed under: communications | Tags: 2015, 2016, comms, cuts, digital, email marketing, housing, linkedin, local government, PR, predictions, Public Relations, public sector, video, virtual reality, VR
The best political reporters don’t make predictions, Judi Kantor once said.
So, seeing as I’m not a political reporter for the last few years I’ve made predictions about what may happen in my corner of the internet.
Looking forward, 2016 will be my seventh year of blogging, my 23rd year in and around the media industry and fourth year in business. I’m struck by the pace of change getting faster not slower. It’s also getting harder.
Last year I made predictions for local government comms that both came true and failed. Ones I got right? Some councils no longer have a meaningful comms function. Evaluation become a case of do or die. People who bang the table and say ‘no’ to stupid requests will stand a chance. Those who don’t won’t. There are fewer press releases. Video did get more important. Customer services, social media and comms need to become best friends. Facebook pages did become less relevant unless supported by a budget for ads. Linked
I was wrong about some things. There was experimentation with social media and new platforms like Instagram, whatsapp and snapchat were experimented with. Not nearly as much as people need to.
The jury is out on content being more fractured. There are still too many central corporate accounts and not enough devolved. I’m still not sure that enough people are closing failing social media accounts.
Public sector comms in 2016…
For the last few years I’ve looked at social media in local government. But the barrier between digital and traditional has blurred and the barrier between sectors also blurs so I’ve widened it out.
The flat white economy will form part of the future. Economist Douglas McWilliams gave the tag to web-savvy freelancers and start-ups with laptops. To get things done in 2016, teams buying in time and skills for one-off projects will become more common.
There will be more freelancers. There’s not enough jobs to go around and more people will start to freelance project to project. Some will be good and some bad.
Video continues to grow massively. For a chunk of the year I talked about Cisco estimating that 70 per cent of the web would be video by 2017. By the end of the year some commentators said that figure had already been reached. People are consuming short-form video voraciously. But can you make something that can compete with cute puppies?
LinkedIn will be the single most useful channel for comms people. Twitter is great. But the convergence of job hunting, shop window and useful content will push LinkedIn ahead.
Successful teams will have broken down the digital – traditional divide. They’ll plan something that picks the best channels and not have a shiny social add-on right at the end.
Say hello to VR video. By the end of 2015, the New York Times VR – or virtual reality – videos broke new ground. These are immersive films viewed through a smartphone and Google cardboard sets. By the end of the year the public sector will start experimenting.
The most sensible phrase in 2016 will be: ‘if it’s not hitting a business objective we’re not doing it and the chief exec agrees with us.’ Teams of 20 have become teams of eight. You MUST have the conversation that says you can’t deliver what you did. It’s not weakness. It’s common sense. Make them listen. Or block off three months at a time TBC to have that stroke.
‘Nice to have’ becomes ‘used to have’ for more people. As cuts continue and widen more pain will be felt by more. Some people don’t know what’s coming down the track.
People will realise their internal comms are poor when it is too late. Usually at a time when their own jobs have been put at risk.
Email marketing rises. More people will realise the slightly unglamorous attraction of email marketing. Skills in this area will be valued.
As resources across some organisations become thinner the chances of a fowl-up that will cost people lives increase. It probably won’t be a one-off incident but a pattern of isolated incidents uncovered much later. The kick-back when this does emerge will be immense. For organisations who have cut, when this emerges the comms team will be swamped. At this point the lack of functioning comms team will become an issue and the pedulum may swing back towards having an effective team. For organisations who have retained a team, this will be a moment to prove their worth.
Comms and PR continue to become female. A trend in 2015 was the all-female team. This will eventually percolate upwards towards leadership.
Comms and PR will get younger. Newsrooms when they lost senior staff replaced them with younger people. This trend will continue to be replicated.
As the pace of change continues training and peer-to-peer training will never be more important. Teams that survive will be teams that invest in their staff. And encourage staff to share things they are good at.
Speclaist generalists will continue to be prized. That’s the person who can be really, really good at one thing and okay to good at lots of others.
And a prediction for 2020
Those people with a willingness to learn new skills and experiment will still have a job in 2020. Those that won’t probably will be doing something else. Don’t let that be you.
Creative commons credit: https://flic.kr/p/6Ha4tJ
Posted: September 8, 2015 Filed under: local government | Tags: birmingham, Dave Briggs, local government, localgovcamp, nick booth
So much of what I do comes indirectly from one small event in Birmingham eight years ago.
The event was the first localgovcamp in 2009. More than 100 people turned-up on a Saturday to a converted Mission church which had just been converted into a tech start-up hub. There was no agenda for the day and I only went because a few people I rated from Twitter were going.
The aim of the event was to work out how the web could be used by local government to make the world a better place. Social media was new and we were all busy experimenting with it. IT and most comms teams hadn’t even woken up to it all.
Looking back, much of what is common digital comms currency was worked out at some stage by people who were at the event. People like Nick Booth and Dave Briggs were early innovators and others followed. Election results on Facebook, frontline staff on Twitter, answering questions on social media? They were first pioneered by people who went. Small steps? Tiny now but huge Neil Armstrong leaps into the unknown back then. What has been built since came because of those experiments.
An accidental by-product of what really happened that day is that a network was built on Twitter of people who have gone onto do great things. A couple of years ago, sad man I am, I sat down with the attendee list and linkedin and created a google doc. Of the 118 attendees 28 were from local government itself and almost a third went onto start their own businesses. That’s an incredible stat. Digital Matchbox, Digital Nomads, Pigsonthewing and Data Unlocked all came from localgovcamp attendees. Comms2point0 too. Why so many? For my part, because by coming together and bouncing ideas I started thinking differently. From those still inside local government the localgovdigital network emerged too.
Stuart Harrison from Lichfield Council brought his decks with ‘Chuck D for President’ and played the tunes. He’s doing cool things with data with Tim Berners-Lee’s organisation now.
But, what is localgovcamp?
It’s an unconference which means the agenda is drawn-up on the day. Tickets are free. It’s for people who work in and around local government. That can mean engineers, policy people, web developers, librarians and comms people. From the first event in 2009 it’s happened most years. This year it is in Leeds.
Here are 10 things anyone can learn from localgovcamp
- You can learn an amazing amount about digital comms from non-PR people. Back in the early days it was bloggers, web developers and policy people who blazed the trail. They still do. They don’t care about tradition. They just build things and see if they work.
- The unconference is still a brilliant model for learning and sharing. I’ve been to many events since the first localgovcamp. I’ve never felt inspired by a PowerPoint presentation. I have by an unconference session where a room full of people have challenged, debated and worked out some answers although not every unconference session works.
- There was an era when local government raced ahead with digital.I look back really fondly on the two or three years at the start of the decade when it felt the rule book for digital comms was being written by junior people who ‘got it’ and were bouncing bigger and better ideas off each other.
- Learning about what other people do is important… even if its nothing to do with your job.Comms people need to get out more. They really do. Hearing what other people do is valuable. If you feel as though you’re in a bubble you probably are. Get out more. Listen to other people. See what they are doing.
- Local government is brilliant, but…. There can be more than 700 services delivered by your council. It’s strength is also it’s weakness. Try and name more than a dozen and you are struggling. It’s strength is it does so much. It’s weakness is it does so much. Very few of those services are used by everyone which means that people can think that helping older people is a waste of money. As a comms challenge that’s really tricky.
- Running an unconference is pretty straightforward. Find a room. Persuade some sponsors to pay for it and some rooms and away you go. Put up an Eventbrite to issue tickets. It’s the idea that led to commscamp. Easy.
- The best idea can come from the most unexpected place. The number of pips on the shoulder is no guarantee of great ideas. The best ideas I’ve heard at localgovcamps have been from people I may not have ever met doing a job I never would have thought much about.
- Giving stuff away is good. I first started blogging in 2009 to try and contribute to the debate and think things through. I share links because I think they have some value. Doors that have opened-up in my career have opened because of the stuff I’ve given away.
- It’s important for people from a sector to come together to be reminded ‘it’s not us, it’s them.’ There’s a value of being able to connect and let off steam a bit. That’s really important to local government – and any sector – at a time like this.
Stuart Harrison Arun Marsh / Flickr
Posted: January 22, 2015 Filed under: local government | Tags: editorial board, guradian, local government, public leaders network
It was probably the most fascinating, fun and untaxing job I’ve got on my LinkedIn profile.
The request to serve on it came out of the blue. A phone call asking if I’d like to. I would? That’s great the story was going online later that morning.
As a former journalist who cares passionately about the public sector this appealed to me. My job? Occasional meetings in London as part of a panel of half a dozen or so and the bouncing of ideas.
There’s no question that The Guardian take coverage of the public sector seriously. Jane Dudman and her team have grown that part of the newspaper. If there is an issue you think should be tackled you really should get in touch with her.
What did I learn now my 12-months is at an end?
That broadly speaking everyone is facing a difficult landscape in the public sector.
That The Guardian have very funky offices and serve good coffee.
That from an editorial point of view, one good, well written piece will attract more traffic than lots of not that great pieces.
That an online news platform needs to keep an eye on the analytics but not be slavishly driven by them. The right numbers work for the Public Leaders network rather than buzzfeed list numbers for the sake of it.
That Simon Blake, chief executive of Brook, is as engaging in real life as he is when interviewed on the radio. But I’ll never understand how he cycles around the streets of London.
That editorial ideas in a web-focused newsroom are as much around content as they are about ‘stories’ and word counts.
That stories around how to cope with the stress of public sector life are probably more engaging than a story about who has succeeded who and who loves working where.
So, it all boils down still, despite the internet and everything, the old maxim Iearned early as a junior reporter that news is people and still is. Which is oddly reassuring.