6 pieces of content from #ourday I liked

A day a year local government shouts about what it does.

I raise my hat to everyone who took part in the day and created content.

Seven years ago, this was purely a Twitter thing when it started as #walsall24. Over the years the Local Government Association has got involved to support it.

But now that Twitter is the 4th most popular social platform should it just be Twitter? I’m not so sure. If it is true to its aim of reaching people to tell the story of what local government does it needs to find the best platform. Probably, this is an array of platforms.

An additional worry in a discussion on the Public Sector Facebook group is that people struggle to create the time to make #ourday really work. But anecdotally, this does work as internal comms. It also works to encourage service areas to share their stories.

Here are five pieces of content that caught my eye

Radio DJ Nick Grimshaw posting about council gritters on instagram

Nick Grimshaw has 1.3 million followers. He is from Oldham. The winner of their name-a-gritter competition was ‘Nick Grit-shaw’. So, as an Oldham boy made good he shared it with his followers attracting 30,000 likes.

Why is this good? This isn’t the council talking about what they do, it’s a Radio One DJ. That’s far cooler.  

keeping your streets ice-free…. “Nick Grit-Shaw” I’ve made it 😂👋🏼

A post shared by nicholasgrimshaw (@nicholasgrimshaw) on

An interactive be-a-council-officer game

There used to be a cartoon strip called You Are the Ref where you were given a scenario and had to choose the correct outcome. Doncaster Council used Twitter to create a similar scenario only being faced with the challenge a council officer would face. It gave a taste of the difficulty council staff face.

Why is this good? It’s not saying ‘here’s what we do.’ It asks: ‘what would you do?’

A poem set to video

There are 1,200 services that local government does. It’s hard to cover them all. But a video of just over a minute covers much of the ground. Well done Bath & North East Somerset Council.

Why is this good? It uses video so autoplays in your timeline. It covers a range of things in a short space of time.

Hello doggy

The most popular Facebook update wasn’t a council service as such but a lost dog. Of course it was. It was never going to be an engineer filling in a pothole, was it? You can see it here.

swale

Hello, regular people

One of the benefits of #ourday is putting faces to names and to be able to tell people what they do, as this Derbyshire Dales Council tweet shows.

Why is this good? Because it tells you who those familiar faces are and what they do.

A Periscope broadcast to explain a guided walk

South Cambridgeshire has many attractive places and guided walks encourage older people to step out. Here the council used Twitter’s live streaming app Periscope for a council worker to talk about what the scheme is.

A clip-on mic helps to improve the sound.

Why is this good? Because it is getting out of an office and experimenting with technology.


THEIR DAY: 14 ideas to reboot your Twitter day

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In the near future planning for #ourday will swing into view… a day when local government posts what it does in realtime across 24-hours.

It’s an event that is close to my heart. It is modelled in part on #walsall24 a day which I was involved with six years ago.
As an experiment, at the council I was at we posted updates to Twitter from the mundane to the significant. The aim was to create a wall of noise and in doing so told the bigger picture of what local government does.
I still remember the feeling of unique stress and, frankly, loneliness when I opened the office and fired up the PC to send the first tweet. Would this work?
Bright sparks at the Local Government Association have since picked-up the ball and run with it since to turn it into a national initiative.
Six years is a long time. I got to thinking that it is maybe time it had a bit of a re-boot. This should be much more than Twitter. It should be more than council staff talking to each other although I do recognise a real benefit to this.

What should a day of online activity look like?

It needs to tell day-to-day stories… think of how best to do this.
It needs to focus on real people.
It needs real people telling their own stories.
It needs to have people who use the service and live, work and play in your area.
It needs some employees but only if they are named.
It doesn’t need offices. Go outside the ivory tower to see what people do.
It doesn’t need to Twitter, either. It is the fifth largest UK social media channel. Use other channels. Go off-line too.
But don’t just make noise set a few targets too. Sign-up for a library. Pledge to use a park. Pledge to exercise. Whatever.

Here are 14 ideas to make it more interesting

1. A Facebook Live Q&A on the local newspaper’s Facebook page with a behind-the-scenes tour of the museum stores. There is a trove of fascinating items. It would be great to hear someone talk about them. Give people a chance to see and put stories to their heritage.
2. Video clips of real people talking about the job they do for the organisation while out actually doing it.
3. Live tweeting shadowing the contact centre posting a snap shot of the calls they recieve.
4. Get people to sign-up to something. Join a library. Make the process easy to do online. Make a target. A hundred. Five hundred. Whatever.
5. Create a Facebook quiz to ask how much people know about what their council does. Do that here.
6. Use Twitter’s Periscope app to live broadcast a Q&A with the Leader of the Council on the budget. What should they do less of? And more of?
7. Plug into an existing campaign and create some content. You need more foster carers? Live tweet what a carer does for an hour or two.
8. Celebrate your area. Encourage people to post pictures on a hashtag that celebrates their area. Instagramers may warm to this. The best pic gets hosted on the homepage. Or as part of the website’s banner image.
9. Talk to people at a library event. What brings them to this book club? What book do they recommend?
10. Go behind the obvious and get others to join in. What goes on in school during an average day? There’s a breakfast club? No way? How does that work? Schools are getting better at posting their own content. Invite them to play.
11. You have a niche job? You look after the borough’s trees? Tell us about that. Give us a tour of what to look out for. Shadow the officer if needs be.
12. Adult social care is a growing issue? What do service users look like? Heck, he looks like my Dad. He even talks like him too. Can he talk about growing up in the area? And what help he gets from the council?
13. Aggregate your content in the one place. Pull a page together where people can follow all your stuff.
14. Make it live after the day. Two thirds of Facebook live views come after the event. Can you capture and share it in a storify? A pdf? An email?
Look for the real people and create some content there. Move #ourday on a notch. You work in an amazing sector so go and share some of the amazing stuff.
Picture credit: Marco Verch / Flickr

#OURDAY: Some tips for telling your story during a Twitter event

3176885291_2c6d7bd3c3_oLocal government is brilliant. It can save lives. It can give your children a good head start in life and it does more than 800 different services.

800? Really? Absolutely.

Chances are if you leave your house you’ll have come across something that the sector has done or helped with.

Trouble with such a vast thing that most people struggle to name more than half a dozen things that local government does.

“The council?  They empty my bin and gave my next door neighbour planning permission for their horrible extension,” may be a common answer.

The struggle of how to tell people what local government what they get for their council tax is a timeless one and never been more important.

One way to tackle it is the Local Government Association’s Our Day which aims to put Twitter in the hands of some of the unsung heroes who do some of the unseen jobs.

Using the hashtag #ourday on October 17 2013 local government people will be using it to talk a bit about what they are doing in real time. There’s a Storify of the sort of thing they are after here.

Back in 2011 at Walsall Council I was part of a team which was the first in the country to use Twitter in real time to tell people what a council did across 24-hours. It won the inaugural LGComms social media gold award. It’s a model of communicating with people that quiet fascinates me. It breaks down barriers. It shines a light. It informs and educates.

Some tips on live tweeting a Twitter event

There’s lots of different ways but here’s some things to bear in mind.

Everyone thinks their day job is boring. But everyone else finds it interesting. That may be your 12th pothole of the day. But you use what to fill it? And it’s outside the school my children go to, you say? And the council has done 4,000 so far this year?

Routine tasks build a broader picture. You’ve got a team that cuts overgrown hedges. They do it every day. I didn’t know that. They’ve done 11 streets today. That’s important to the people who live in that street that is now safer to walk in at night. Tell them where and when.

Pictures work better than text. People are four times more likely to open a link to a pic than a link to text.

Yes, you can talk about programmed work. If you are collecting bins in those three estates then tell people. (See: routime tasks build a broader picture.)

Sharing the sweets is a good idea. Get the librarian to talk about her day on a library account. Get the museum to do something on theirs. All of a sudden it makes sense to have different voices.

Use the main account for sharing the other accounts. You won’t want to run everything through one account. Use several. Create some if you have to.

Get people to channel shift. If you’ve got a web form to report potholes promote it.

News is people. My old editor’s maxim rings true. Talk about the people who do the service. Bob the lifeguard or Keith the caretaker who has been doing this job for 12-years.

Capture it and share. Create a storify to allow you to capture what was said at 2.37pm that Monday afternoon. Tell people and embed the library’s story on the library pages. It’s more interesting.

Schedule some content. If you are sure it’s going to happen and to save you some time you can schedule content via something like hootsuite.com. It’ll lay down some background noise for you.

Avoid Twitter gaol. This is where Twitter doesn’t like you posting more than a certain threshold and thinks you are a spammer. Avoid going over 20 tweets an hour from one account and you should be okay.

Capture it and share it internally. More than anything an event on Twitter will be an internal comms thing. You’ll be telling staff about the organisation they work in. You’ll also be telling people about social media who just think it’s Stephen Fry eating breakfast.

Have fun. Be creative. Tell your story.

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Creative commons credits

School bus http://www.flickr.com/photos/loop_oh/3176885291/sizes/o/

Highway http://www.flickr.com/photos/pagedooley/3209638395/sizes/l/

 

 


K-HUB: What have the Somme, Glastonbury and Knowledge Hub got in common?

767632737_65fb8dd35b_b (1)There’s never been more need for a place for local government people to share, innovate, ask questions and search for answers. I know. I work in it.

Working in local government at best can be inspiring and life affirming. At worst can feel like a cross between a natural disaster and the battle of the Somme.

Great landslides are appearing overnight in an old familiar landscape and the normal ways of doing things have gone. I loose count of the number of bright people I know who have left or have been forced to leave.

Against that backdrop the LGA have reacted to a major funding cut by calling into question their walled garden Knowledge Hub be closed. The thinking is that this job can maybe be done by social media without the need for an expensive to maintain website and small army of mostly voluntary curators.

I feel for those in the LGA worrying for their jobs. I’ve been there. Those at risk would rather Knowledge Hub closed in a flash if it meant their jobs were saved. I know I would. When you are in a trench being shelled old soldiers would recall how you would hope the next shell doesn’t land on you. You are not thinking of innovation and better concrete-lined dugout.

If unconferences like localgovcamp is a kind of digital Glastonbury which brings the cutting edge together then the Knowledge Hub is the Top 40. A mainstream place to ask questions.

I’m an infrequent visitor to Knowledge Hub and I get my ideas and inspiration from Twitter. But I know that this isn’t for everyone.

I help with comms2point0 whose blog gets 10,000 visitors a month for comms people. I know how much work it takes.  I simply don’t see similar platforms emerging for the 600 tasks local government does.

I’ll leave the debate on what and how to others like Steve Dale who were involved in the original concept for how Knowledge Hub should look and know that it didn’t quite work out that way.

The truth is obvious. There is a need for a central safe platform where  people can ask, share and be inspired in.  It’s madness to think otherwise.

Creative commons credits:

Glastonbury http://www.flickr.com/photos/toadiepoo/767632737/sizes/l/