30 days of human comms #68: The Mother returns to her children after nine weeks on the COVID-19 frontlinePosted: June 3, 2020
It’s all about love at the end of the day, isn’t it?
Love we make and the love we leave is the footprint of what we did and how we did it.
So to Susie who spent nine weeks apart from her children working in an operating theatre for the NHS.
The video which saw her surprise her children when she returned home is 45-seconds of pure undistilled love.
It’s on Twitter here and there’s a clip here, too:
Watch it first.
Don’t scroll past.
Then count the ways love is expressed in that video. I counted six. At least.
Some of the best and most enduring content is that created not with communications in mind. It is raw, on-the-fly and human. It is one take.
After 10 years of social media being mainstream I still don’t think that comms teams really get that.
What does this prove?
That Mums love their children and are loved back in return.
And that NHS people have sacrificed such a lot to ensure that fewer people die.
Head versus heart?
This couldn’t be more heart.
I’ve written before about the trend for drawing a line in the sand on social media.
It’s something I’m in favour at he right time and right place.
Normally, I’ve featured things that are pretty defensible. The police Facebook comment pointing out that the reason we have speed cameras is death on the road, for example.
This tweet from the University of Reading either is just the right side of things or oversteps the mark.
We’ve had feedback over the last week that some people are unhappy with our plan to offer up to 14 scholarships to refugees living in the local area. To these people, we would like to say: Tough. Jog on. https://t.co/ioDLPp5crw
— Uni of Reading (@UniofReading) July 2, 2018
Personally, I get it.
On the Public Sector Comms Headspace Facebook group, there was dissenting voices between those who liked and those who think this is helping to coarsen debate.
There is no one size fits all with content. This may work in some organisations but not in others.
Using an unscientific yardstick, there are more than 5,000 likes and of the replies there was mix of comments.
So you are indifferent to the criticism or the opinion of those criticizing you, you feel no need to explain yourselves – interesting 🤣
— David S (@DAS19XX) July 2, 2018
As an alumnus who donates to the University every month, and has done for years, I believe this is my money you are spending on scholarships.
I support it 100% and will increase my giving forthwith.
Anyone who doesn’t like it. Tough. Jog on.
— Is anybody there? (@gudnameztaken) July 2, 2018
I’m @danslee on Twitter and firstname.lastname@example.org. If you hate missing out on the good stuff subscribe to my weekly email here.
Train stations are emotional places. You say goodbye. You say hello. You lose a shoe getting onboard and get stranded in the rain.
It was raining. How was the poasenger going to reach somewhere where she could get a replacement pair?
Through Twitter, London Euston’s account spotted the problem and offered a solution.
@Accessorize sell shoes at Euston. We can pick you up in one of our assistance buggies and bring you up to save you getting wet. Let us know and I’ll organise. Which coach you in? ^JH pic.twitter.com/cYQXqZyYHj
— London Euston (@NetworkRailEUS) March 15, 2018
An assistance buggy would pick up the passenger at the carriage door on arrival before taking her to a shoe shop. Beautifully simple and entirely human.
A cherry on top of the cake was the human tweet from Birmingham New Street.
Customer service at its best! Great work @NetworkRailEUS
We are proud to call you our sister Station ^EK https://t.co/JRiITfTtQx
— Birmingham New Street (@NetworkRailBHM) March 15, 2018
Thanks Madeleine Sugden for spotting this.
For a while now, I’ve argued for the need to be more human in your comms.
In the public sector, this is especially important as more than 1,200 services are delivered to people.
What is human comms? You’ll recognise it if you see it. It’s engaging and it connects. Sometimes it delivers a message. Sometimes it just works to show that human beings also work in an organisation, too.
I’ve blogged before about the need to have a mix of content in your social media channels to make them work. If you are 80 per cent human and 20 per cent call to action, that’s fine.
So, an experiment, for 30 days I’ll find a thing a day that looks human.
#1 Dudley Council’s Spoiled tea road sign
This has long been a favourite of mine. More than a decade ago, Dudley Council built a new road around Castle Gate in the town. How could they get motorists to take a different route home? Easy. Talk to them in Black Country.
The sign read:
“If yowm saft enuff ter cum dahn ‘ere agooin wum, yowr tay ull be spile’t.”
After living in the Black Country for almost 20 years I know this translates as:
“If you are silly enough to come down this road you will take so long your tea will be spoiled.”
Class, be more like Dudley Council.