Commscamp was that good event and one that drew 154 comms, PR and digital people from across the public sector in the UK.
As an unconference, the day has no agenda, with the sessions getting decided on the day by people who came along. There were NHS, local government, Welsh Government, UK government and one or two third sector.
Was it a good event? It seems slightly self-regarding to call something you helped organise ‘good.’ But I’m sure my fellow co-organisers Emma Rodgers and Darren Caveney would agree that it really, really is the attendees who make it. We just provide the space.
Here are 20 things that struck me.
- I love the look in the eyes of some people who came for the first time who revelled in the permission to talk, think and do with freedom. It’s important that everyone is on the same level. Organisers included. I’m quite nostalgic for that.
- A pre-event curry and drinks are a good thing.
- Cake really does bring people together and Kate Bentham is brilliant at building that spirit. So is Andy Mabbett.
- Music playlists also bring people together. Big up Sarah Lay and everyone who contributed.
- The spirit of the event can be summed up by a first time attendee called Chloe ending up helping out on the check-in desk minutes after she arrived.
- Twitter running commentaries by John Fox are a good thing.
- There is a need for people who are trying out new things in their organisation to come together face-to-face to remind themselves that it is not ‘you’ but ‘them’ who are the problem.
- Birmingham in the sunshine looks great.
- Next year we are hiring a canal barge and running a session in it.
- David Banks is on the money with media law in a changing landscape. You really should make friends with him. Or sign-up for his regular emails.
- It would be great to get a handful of private sector people along who came in the spiurit of sharing not selling.
- It would be great to get some third sector and not for profit people along. Catching-up with Laila Takeh at the post-event pint made me even more convinced of that.
- A junior media officer can have better ideas than a self-appointed thought leader or head of a big department. No-one has the monopoly.
- Media teams should stop doing things that aren’t their job at all. First, do so by being polite. Then by banging the table a bit. This doesn’t happen in planning or legal. Stop under valuing your job.
- Sitting round for a good whinge is quite theraputic.
- Sitting round to be deliberately optimistic is also theraputic.
- Bad intranets are a symptom of an organisation that doesn’t care about or trust staff.
- There’s no point replacing the intranet and building something better until you tackle the culture. Sorry.
- Musterpoint is a hootsuite for the public sector built by someone from the public sector.
- There are still some people who think that giving staff social media should be controlled and treated as an extension of core trad comms. I fundamentally disagree.
- Maybe we don’t need intranets.
- No matter how many unconferences you go to you end up wanting to be in two places at once.
- A first ticket release that went in less than three minutes is quite something.
- Nigel Bishop takes good video and pictures.
- Big up Sasha Taylor, Sian Fording, Rob McCleary, Nicky Speed, Kelly Quigley-Hicks and Amanda Nash and James Cattell for their volunteering.
- I’d like to be part of the team of volunteers who does another one of these next year. It was good to see old faces and new. I hope co-founder Ann Kempster can come next year.
- There’s still so much to do.
- Having good sponsors helps. Thank you Christine at MusterPoint, David and Paul at Govdelivery, Liz and Jason at Knowledge Hub, Kirstie and Scott at Touch Design, Steph at Helpful Technology, Pete at IEWM, Nick at PSCSF and supporters Alex and David at GCS, Hannah at LGA, Rachel at All Things IC and Phil at the NUJ.
- Thank you if you came because you helped make it a success.
There was an event the other day in Whitehall which looked at this very topic which I would have loved to have got to. But I work in the West Midlands so that wasn’t going to happen.
It’s a good question and one that I’d given a lot of thought to just recently. Not just because the LGComms Future Leaders course I’d been involved with was asked just this question and asked to come up with a presentation.
One of the good things about being in the public sector is the ability to share ideas and approaches. This doesn’t happen in the private sector. As one person recently put it, they’ll tell you what they did but they’ll just leave out a vital piece of information so you can’t follow. It’s like handing over a car without the spark plugs.
So here are some things that should happen.
6 things to bring local and central government comms people together
1. Realise that each side isn’t the enemy. You’d be forgiven for thinking sometimes reading the Daily Mail that local government was to blame for the banking crisis, Northern Rock and the nationalisation of the banks. Just think what would have happened had local government mis-sold products. Step aside from the headlines and realise that there is more to bring civil Service and local government comms people together. We both face the question ‘what does communications mean in 2014?’ for example.
2. Paid secondments both ways. A few years ago a secondment from local government into the civil service could have been do-able. Not now. There isn’t the spare capacity anymore in local government. But funded posts could help backfill and share the knowledge. Even better if they are French-exchange-style two way affairs. Better still if they involve co-operation on the same project.
3. Open up central government training to local government. The Goverment Communications Service (formerly the Government Communications Network) stages a range of good training opportunities. It would be great if this was open to local government too.
4. Open up local government seminars to central government. Places like LGComms put on some excellent sessions. The different perspective of a Whitehall comms person would be useful. Just as the comms person more used to dealing with the community would be a benefit to a central government person.
5. Encourage events like commscamp. In February last year more than 130 comms people from Whitehall and local government came together in a joint event for what must have been the first time. There were more than 400 on the waitlist when it was turned off. The agenda was decided on the day by those who went. Anarchy? Not really. It worked beautifully. It was organised by people in central and local government in their own time. (Disclaimer: I’m biased as I helped co-organise commscamp.)
6. Realise that neither side is better. They’re just different. As government departments put more focus on stakeholder groups local government listens to residents more. At a time when the Foreign Office is putting more effort – rightly – into answering queries on Twitter there’s pr people in Staffordshire or Norfolk who could tell them a few things. They are two different skills. It made me realise that neither side is better. We’re just different.
7. We both work in the public sector and should be proud of that. Sure, the private sector does some good things. But we delivered the Olympics, we save lives, we keep the roads running, our children educated and a whole load of other things too. How much better is that than flogging toothpaste?
EDIT: GCS courses are also now available to local government people. That’s welcome.
Creative commons credit.
It’ll be staged Bond Company in Fazeley Street, Birmingham.
This place used to be a warehouse that shipped ice to London. I mean. How cool is that?
Now it’s a meeting space and offices for Birmingham’s creative industries.
Commscam will see more than 150 people come to put their collective heads together for a barcamp around comms, pr, marketing digital stuff. You can mention the word ‘press release’ too. That’s allowed.
I’m pleased to say there’s a real mix between local government, government and people outside these fields and a mix too between unconference veterans and newbies. That’s just how it should be.
Why am I biased? Because I’m helping organise it with Ann Kempster from the Cabinet Office and Darren Caveney from Walsall Council two quite brilliant people.
Why are we doing it? Because we’ve seen enough of how unconferences work to see that they can be hugely successful and we think there’s things to be discussed and ideas to be shared in our field.
So, what’s the agenda? There isn’t one. It’s a big blank sheet of paper that those who are coming along will help to shape. That’s the beauty of an unconference. It all gets pulled together by those who are coming along. You can find out more about the event at it’s website here and if you haven’t already feel free to mention a session here. You don’t even have to have a ticket as we’ll be livestreaming some of the sessions and we’ll be tweeting too on the #commscamp13 hashtag.
So why are we doing commscamp?
Well, I can’t speak for Darren and Ann but for me…
We need to share ideas and inspiration. In 2013 it can be tough working in comms in and around government. But those who work in the field can be a hugely passionate bunch. A good idea at the FCO could well work somewhere in local government. Without big budgets sharing the ideas can work.
You don’t have to be an unconference veteran to get something out of it. Just last week I was up in Manchester for the LGComms social media event. Rather bravely, they tried a loose unconference element. Of the 60 in a room about six had been to an unconference. Was I worried? Yes. People were only too keen to suggest the 12 sessions we had. Commscamp was roadtested and passed.
You need to plug into the West Midlands. Okay, so I’m a bit biased (but I declared that right there at the start) but there’s been a stack of good things in the West Midlands for some time around digital and innovation. Perhaps it’s the beer or the geographical closeness but there’s ideas to be had and shared.
You need to learn from people outside comms. Some of the best ideas and approaches I’ve had have come from talking to bloggers, engineers, police officers and coders. Listen. Talk. Learn. While there’s a focus on PR people there’ll be some input from those outside the sector too.
Local government people need to talk to government people once in a while. There are ideas in Shropshire that may shape what’s done by a government department to communicate to people. Vica versa too.
Our sponsors are lovely. There’s a big list of them down the side of the blog here.
If you’ve ever been told: ‘what we need is a comms plan’ and wanted to scream you’ll be in good company. There’ll be a session of primal screaming just to get over this, I’m sure.
Cake is good. Underpinning any unconference is the cake table. Baking is the first social media, I’m sure of it.
Here’s your call to action right here:
1) If you’ve got a ticket say ‘hoorah!’ and think of something that you’d like to see cracked or maybe think of something you are proud of and would like to share. Post it here on the discussion thread.
2) If you haven’t got a ticket go to February 26 in your calender and put the date in your diary along with the words: “Dammit, I missed a ticket but I can still follow #commscamp13 on Twitter.” There’ll be a livestream posted to this hashtag on the day too.
3) If you’ve a ticket and you can’t go tell us, say: ‘oh no!’ Tell us and we’ll release it to the frankly large waitlist.
4) Take a look at the commscamp blog here.
5) Can you help? See how you can help here and share the buzz. Or as we’re in Brum, point people where to catch the buzz. Take a look here to see how you can help.