SHOW, TELL: Great ideas are likely to die if they’re not well communicated

early

The earlier you involve your comms team in a new project the more chance it has of being a success.

There’s some stats behind this, too.

If comms are involved in the early planning stage its an 82 per cent chance of success.

If they are involved after the scheme has been approved its 68 per cent.

If comms are called in just before launch its 40 per cent.

If its after launch its 26 per cent.

If its not at all its 15 per cent.

These statistics emerged from a survey from the #commsforchange event I was involved with a while back in the early days of comms2point0. It’s a figure In keep referring back to.

It was a figure that came into my head when I saw the stream from localgovcamp in Bristol last weekend. Loads of great ideas were being kicked around by bright people in local government. Yet, there was very little talk of who to communicate with. That’s not a criticism of the event or the ideas. Far from it. It’s an event that’s very dear to my heart and has shaped what I do today.

But something nagged at me. The landscape is littered with great ideas badly communicated.

And if you want the idea to succeed you need to tell the right people at the right time in the right way.