For the public sector learning and survival are vital in 2011.
No doubt, there’s a place for paid training.
But 2011 will be the year unconference as they expand in size and number.
What’s a barcamp? It’s bright like minded people coming together, booking a venue and running some sessions to exchange ideas.
UK Govcamp in London drew more than 170. It created an explosion of inspiring thinking on the day and after.
For this organisers Dave Briggs and Steph Gray need to be revered as heroes.
But that’s not enough for them. Oh, no. They’ve gone and created More Open. A fund to help start-up barcamps in other parts of the country. What a pair of dazzling gents.
Shropcamp is one of the first to benefit. Others will follow.
Around 70 people came on a Wednesday afternoon to Walsall College with tweets and reaching a potential audience through the #hyperwm hashtag we were surprised to learn of 56,000.
Now, I don’t for one minute suggest we’re now fully fledged event planners after one gig. Nor is what we did remotely in the same ballpark as UK Govcamp.
But that’s the point. It wasn’t trying to be. We just fancied doing something in our part of the world that we’d want to go to.
So, in the spirit of doing and sharing here are some things we learned. It feels like the right time to post this.
PLAN AN IDEA
1) Have an idea. Kick it around with some conspirators. If it stands up to the scrutiny of a couple of people you’re on a winner. Rope them in too. It’s good to share.
3) Check Dave Briggs’ 10 things to do for a barcamp. It’s indispensible.
START TALKING ABOUT IT
4) Think of a name for your event. Get yourself a Twitter account. Spread the word. Don’t wait until you have a venue or location. A name will do at first.
5) Get yourself a presence on the UK govcamps site that requires sign-up. There’s already a community of people there.
6) Get yourself a basic WordPress site to host a Google map with venue, parking and other locations.
7) Use your Twitter to flag up potential sessions and sponsors. Build momentum.
8. Use your offline contacts to raise interest. Email. Talk. Cajole. Enthuse.
9) Get a venue within striking distance of a train station if you possibly can.
10) Use any contacts you may have to get it at cheap rate or free. Is there a public sector venue that fits the bill?
11) Rolling tea and coffee is a must. Catering is a cherry on top bonus, frankly. It’s 2011.
12) If it’s a public sector thing, think of a venue near a council building.
13) Having it away from the council itself is liberating. It helps people loosen up and makes it a slightly non-work thing.
14) Briggs’ guide wisely suggests banging the drum with web companies. There may be some public sector cash knocking around too.
15) There’s a debate on what works best. A Saturday? You may get people who can’t come along midweek. Midweek? You’ll make it part of the day job for less committed nine to fivers. There’s a role for both. Friday isn’t always great, apparently.
16) How about the length of it? All day or half day? How about a post event drink too? You may find people want to chat a bit afterwards.
PLAN TO GET PEOPLE TO COME
17) Use Eventbrite for tickets. Release them in batches to build up a sense of momentum. Give a build-up via Twitter to each release.
18) DM people to invite them to sign up. Don’t think that just because its posted on Twitter at 9am the world is all watching at 9am.
PLAN FOR ON THE DAY
19) Venues often have wifi on lockdown banning access to social media sites. Test what they may offer beforehand.
20) Bring lots of extension cables.
21) Bring sticky labels people can write names on.
22) Have one of your organising team always floating around to sort any problems.
23) Do something different. We invited people to bake a cake.
24) Have a couple of volunteers signing people in. Sounds obvious.
25) You’ll need someone like Andy Mabbett to compare. He’s loud. He has a big beard. He’s good at explaining.
AFTER THE EVENT
26) You’ll need to take the next day off. To recover, but also to capture the resources that have come out of it.
27) You may want to pay for a Tweetreach report to get a seven day snapshot of tweets with your hashtag. It’s handy to see the size of things. It’s also handy to pass on when you’re thanking sponsors.
28) You may want to capture some of the things that came out of the event too. Like Pelsall Common People blog that started in the wake of ours.
29) Have fun. Have fun. Have fun. It’s fun. A bit of work but mainly fun.
Creative Commons credits:
Agile session http://www.flickr.com/photos/paul_clarke/5380789354/sizes/l/in/set-72157625758104141/
Analogue boy http://www.flickr.com/photos/jenniferpoole/5379048924/sizes/l/in/pool-1638817@N22/
Many of those pearls just never get past the beermat scribble stage.
Once me and a mate had the idea for beeridea.com. This would have been a site to sanity test great pub ideas that may have emerged after pint number five.
It never got off the ground.
One wheeze that has got out of the pub is Hyperlocal Govcamp West Midlands.
Staged at Walsall College on October 6 the aim is to be a half day unconference for local government with added flavour.
It’s followed by an uncurry. And beer, naturally.
Who is behind it? some bright people from local government and hyperlocal blogging. Namely, Simon Whitehouse of Digital Birmingham, Stuart Harrison of Lichfield Council, Andy Mabbett of Birmingham City Council and Mike Rawlins of Talk About Local. And me.
Two things: first, hyperlocal bloggers. These are either an important emerging news platform or untrained citizen journalists playing fast and loose with the law. Depends who you talk to.
The second? The open data movement. Once dismissed as box bedroom anoraks they are now slowly making an impact. In time this will be massive, I’m convinced of this.
For me, in Autumn 2010 Local government people, hyperlocal bloggers and open data geeks are at three points of the same Venn diagram.
It doesn’t make any sense to stage an event that doesn’t incorporate those elements.
The trick, if we can achieve it, is getting the three elements to talk and understand more.
Why a half day? We thought it interesting to see if the unconference format could fit into the day job. Events on a Saturday have worked well in the past but they attract the deeply committed. Would a mid-week event expose the 9 to 5-ers to inspiring ideas?
What is an unconference? It’s an informal conference that allows the agenda to be chosen on the day. I’ve lost count of the number of people who look back at Localgovcamp in Birmingham in 2009 as being a major source of inspiration.
Why Walsall? We’re from the West Midlands and the thinking was it may be good to do something in one of the Black Country boroughs. It’s also a town that does some surprsingly good things online.
Who are the nice sponsors who are allowing this to happen? Big hand for Public Sector Forum, Jadu CMS and Local Government Improvement and Delivery (formerly IdEA). Also very supportive have been: Replenish New Media, Talk About Local, Vicky Sargent at Boilerhouse, SOCITM, Walsall Council, Digital Birmingham, Birmingham City Council and Lichfield Council. And Russell at Walsall College.
What resources are there?
Here is the eventbrite: Ticket info and sponsors.
Here is the Google map: Where it is and where to park.
Here is the govcamp discussion page Right here.
What is an unconference? This is what wikipedia says.
How to run a govcamp The Dave Briggs guide
Yes, but what does an unconference actually look like? Here is localgovcamp in Birmingham.
Creative commons credits:
Logo: James Clarke of Replenish New Media
Walsall College: Dan Slee
Andy Mabbett and Dave Briggs: Jamie Garner