6 pieces of content from #ourday I liked

A day a year local government shouts about what it does.

I raise my hat to everyone who took part in the day and created content.

Seven years ago, this was purely a Twitter thing when it started as #walsall24. Over the years the Local Government Association has got involved to support it.

But now that Twitter is the 4th most popular social platform should it just be Twitter? I’m not so sure. If it is true to its aim of reaching people to tell the story of what local government does it needs to find the best platform. Probably, this is an array of platforms.

An additional worry in a discussion on the Public Sector Facebook group is that people struggle to create the time to make #ourday really work. But anecdotally, this does work as internal comms. It also works to encourage service areas to share their stories.

Here are five pieces of content that caught my eye

Radio DJ Nick Grimshaw posting about council gritters on instagram

Nick Grimshaw has 1.3 million followers. He is from Oldham. The winner of their name-a-gritter competition was ‘Nick Grit-shaw’. So, as an Oldham boy made good he shared it with his followers attracting 30,000 likes.

Why is this good? This isn’t the council talking about what they do, it’s a Radio One DJ. That’s far cooler.Β Β 

keeping your streets ice-free…. “Nick Grit-Shaw” I’ve made it πŸ˜‚πŸ‘‹πŸΌ

A post shared by nicholasgrimshaw (@nicholasgrimshaw) on

An interactive be-a-council-officer game

There used to be a cartoon strip called You Are the Ref where you were given a scenario and had to choose the correct outcome. Doncaster Council used Twitter to create a similar scenario only being faced with the challenge a council officer would face. It gave a taste of the difficulty council staff face.

Why is this good? It’s not saying ‘here’s what we do.’ It asks: ‘what would you do?’

A poem set to video

There are 1,200 services that local government does. It’s hard to cover them all. But a video of just over a minute covers much of the ground. Well done Bath & North East Somerset Council.

Why is this good? It uses video so autoplays in your timeline. It covers a range of things in a short space of time.

Hello doggy

The most popular Facebook update wasn’t a council service as such but a lost dog. Of course it was. It was never going to be an engineer filling in a pothole, was it? You can see it here.

swale

Hello, regular people

One of the benefits of #ourday is putting faces to names and to be able to tell people what they do, as this Derbyshire Dales Council tweet shows.

Why is this good? Because it tells you who those familiar faces are and what they do.

A Periscope broadcast to explain a guided walk

South Cambridgeshire has many attractive places and guided walks encourage older people to step out. Here the council used Twitter’s live streaming app Periscope for a council worker to talk about what the scheme is.

A clip-on mic helps to improve the sound.

Why is this good? Because it is getting out of an office and experimenting with technology.


FIFTH LIST: 23 things and a safety net from commscamp

cc fun

A couple of days on from the 5th commscamp in Birmingham and the dust has settled a little. I’m on a train reflecting.

1. There is a need for this. The first batch of tickets went in two minutes. The second in four. That’s 70 tickets in six minutes. There isn’t a need for gimmicks. Just a room and good people.
2. This is our tribe. Someone used these words to describe the people in the room. I get that. They’re people impatient to do a better job.
3. Around three quarters of the live video session had tried live video. That’s a figure that surprised me. Last year it would have been a handful.
4. You can’t get to all the sessions you want to even when you organise the thing.
5. Cake is a force for good.
6. Kate Bentham is a force for good.
7. We are starting to be faced with the idea of talking to people in Facebook groups. But we are very nervous about using our own profiles to do this.
8. The trend in sessions seems to have evolved from tech to safety net. It is important that people have moral support. It is tough in the public sector at the moment.
9. After a major incident, you need to look after the comms team weeks and month after the event.
10. It is getting harder not easier.
11. There is still a place for print.
12. Commscamp has led to other ideas and events just like other events led to commscamp.
13. If you are not competent at video you need to be.
14. The real value of an unconference comes not on the day but in six months time.
15. The fax is more popular than the press release.
16. With live video the important thing is just to do it. You can refine and improve with experience.
17. Windows phones and blackberries don’t allow you to fully communicate.
18. Steph Gray is very quick at writing good content. An engaging post within a couple of hours.
19. Nigel Bishop takes good pictures.
20. Emma Rodgers is a good person to plan an event with.
21. Anyone can run an unconference.
22. When we started these, it felt like the war to convince people to use digital wasn’t won. Now it is. But the struggle continues against ignorance, box-ticking and bad digital just as it always has done. Are we winning? I think we are. We can look over our shoulders and see where we’ve come from. But there are battles ahead. Nirvana isn’t instant. It is hard-won.
23. The volunteers, sponsors and attendees who came and made this a success are brilliant.
24. I’m glad we tried Friday but it feels too close to the weekend and I’m not sure its the best day for the event.
The next commscamp will be in Birmingham on July 12 2018. There may be others before. You can sign-up for updates here.