30 days of human comms #25 the Yorkshire motorway police officer and his wife

A while back someone asked what the point of having more than the corporate account was.

Sure, the corporate account can do much but sharing  the sweets and giving the right tools to people on the frontline can be hugely effective. They can post updates on breaking incidents to help keep the traffic moving.

An example of this is the motorway police officer PC Martin Willis captured holding on Superman-style to a van that was about to topple over and roll down an embankment with the driver trapped inside.

It’s by having the tools for the officer to communicate that that the story could be told.

A beautifully human tweet? The cherry was put on top of the cake by the officer’s wife who spoke of how proud she was.

Often police officers can seem remote when they are human beings doing an often difficult job.

Be more human. Like the motorway police officer and his wife.

Thanks to Ben Proctor for spotting this.

30 days of human comms #24 Dorset Police’s Christmas song

On the one level this is great. 

On the other level, I really hope the Facebook algorithm doesn’t spot this and take it down. Or the Jackson 5 copyright lawyer spot it and send a request for damages.

The idea of singing a Christmas song isn’t new. But I like the way that you see human beings in the police car. Not officers.

Be more human. Like Dorset Police.

EDIT: Kristian Ward from Dorset Police to say they’d got the copyright issue nailed with an agreement with the publisher and social media platforms. Good work.

30 days of human comms #23 the human railway conductor

There’s something about trainspeak that somehow misses out on the English language.

This train, the announcement goes, is made of five carriages. Not ‘it has five carriages.’

So, it is a real joy to come across train staff who not only speak English but also do it with joie de vivre like this one:

Just because you have to stick to a script doesn’t make you a robot.

Be more human. Like this railway conductor.

30 days of human comms: #22 Cardiff Council’s traffic warning

The GIF is something that the public sector is gradually getting used to using.

So, when Cardiff Council wanted to send out a warning about traffic congestion they turned to the 1990s technology.

It’s the look of frustration of the driver that makes the post.

30 days of human comms #21: A missing dog pic from the New Forest

Sometimes things just fall into your lap.

The job is to spot these gifts and do something with them.

Step forward New Forest District Council whose dog warden was sent a gem of a missing dog picture here:

The dog turned up safe and well. Look at it? Its a pretty distinctive image.


Too good to waste, Sara Hamilton has re-used the image for an event on her council’s Facebook page.


That’s a great use and a great re-use of an image. Well done, Sara.

30 days of human comms #20 a Welsh hardware shop’s Christmas advert

This is beautiful.

A Welsh hardware shop has created a Christmas advert for £7 that’s funny, beautiful and charming.

“We wanted to show everyone you didn’t need John Lewis’ budget of £7m to create something special,” Tom told his local paper the County Times.


Thanks to Leah Lockhart for spotting this.

30 days of human comms #19 Bath & North East Somerset’s singing food hygiene certificates

There was a curry house when I worked as a reporter who used to ring up every week to try and get into the paper.

This ranged from the actually newsy, like fundraising for Children in Need, to the not quite so, like we have a food hygiene certificate. Back then everyone used to have them. But then came the one to five start ratings for hygiene. They became something to shout about.

One council in the South West has thought-up a new way to shout about these certificates. Send out the environmental health officer to sing a Christmas carol with them.

So, on the fifth day of Christmas my true love gave to me a certificate with five stars on it.

A daft but effective way of celebrating a top score on what can be an important yet routine piece of legislation. Good work Dan Cattanach.