30 days of human comms #45 University of Reading

I’ve written before about the trend for drawing a line in the sand on social media.

It’s something I’m in favour at he right time and right place.

Normally, I’ve featured things that are pretty defensible. The police Facebook comment pointing out that the reason we have speed cameras is death on the road, for example.

This tweet from the University of Reading either is just the right side of things or oversteps the mark.

Personally, I get it.

On the Public Sector Comms Headspace Facebook group, there was dissenting voices between those who liked and those who think this is helping to coarsen debate.

There is no one size fits all with content. This may work in some organisations but not in others.

Using an unscientific yardstick, there are more than 5,000 likes and of the replies there was mix of comments.

I’m @danslee on Twitter and dan@comms2point0.co.uk. If you hate missing out on the good stuff subscribe to my weekly email here.


LIVE ALIVE: Four ways how to use Facebook Live to reach your audience

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It’s a fascinating time to be a comms person… new tactics emerge and old ones fall away.

But like anything, your decisions should be driven less by the shiny and what will get you results.

So, Facebook Live. It’s something I’ve been fascinating by for some time.

The idea is quite simple. You post to Facebook and you have the option to create a live broadcast from your device’s camera as simply as posting some words.

But where does it fit into the landscape?

It’ll help you beat the Facebook algorithm

Being admin of a page used to be such fun. You posted something and your audience saw it, liked it, commented on it and shared it. You sat back and took the applause. But since Facebook Zero and Mark Zuckerburg’s announcement earlier this year that you’ll see less from pages and more from friends and family that’s long gone.

Right now though, use a Facebook Live broadcast and you’ll be reaching more people.

Cool.

But what do we do?

Here’s where it gets interesting because you are really not hemmed in right now by convention. We’re all learning but please, for heaven’s sake, look outside your sector to see how others are doing it.

Sure, think calls to action. But also see your broadcast as educational, fun and interesting that will build your audience for a time when you really want them to do something. A social channel that’s just one long call to action isn’t fun.

Broadcast because the value is to be in the right place at the right time

English Heritage look after Stonehenge. This collection of Neolithic stone tablets has fascinated people for thousands of years. At the moment of winter and also summer solstice the sun shines perfectly at an angle. It is a special place to be. So a live broadcast of the moment and the build up to it makes sense.

Broadcast because you’ve got something visually interesting

National Rail celebrated the longest day of the year with a live broadcast from a GoPro in the train driver’s cab of the Aberdeen to Plymouth service. This is the longest in Britain and runs through some stunning scenery.

It says that the country is amazing, that as a feat of engineering its incredible and also that National Rail understand how the internet works.

Some kickbacks emerged when it was admitted that the video was not as live but the playing of a video recording. But I get that. But then again, what would a livestreamed suicide do for anyone? Or for the organisation’s reputation if the train broke down?

Broadcast because you are commenting on breaking news

Look at what newspapers are doing. They don’t call themselves newspapers anymore. They’re media companies that happen to produce some print.

When the football fixtures were published my team Stoke City’s local media company ran a Facebook Live to run through them.  Leeds away is first up. They incorporated comments from readers – or should I see viewers – too.

The camera work wasn’t amazing. It doesn’t have to be.

Broadcast for a Q&A

Over in the Public Sector Comms Headspace Facebook group I’m admin of, we ran a Q&A ahead of GDPR on how they may affect websites.

From the more than 2,000 members of the group we had more than 900 views and more than 50 questions and comments which was fine with us. We’re a niche but highly active forum.

If you’re a member you can see the broadcast here.  But as the stream went into a closed group we can’t embed it elsewhere on the internet.

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The topics you can live broadcast are pretty wide and vast. I’ve blogged more than 30 of them here.

So, if that’s the topic, how do I do it?

I co-deliver workshops on live video skills that goes into the planning and the delivery using some handy BBC principles.

Before you go live, run a test broadcast where you broadcast only to yourself. You can select ‘only you’ from the settings before you hit post. This allows you to see if your device can be help landscape or has to be held in upright portrait mode. At a big set-piece event like an election count you’ll need to be aware that media companies will more than likely be broadcasting.

But what if my audience isn’t on Facebook?

Then don’t use Facebook, you big silly. With Twitter, Periscope is the live app of choice and instagram and YouTube have their own functionality. But the numbers behind Facebook make it important.

I’ve heard it said that people are leaving Facebook. The stats don’t support that globally although I’ve heard of people leaving the platform in the wake of the Cambridge Analytica saga. That’s fine. I get it. But until there is a better way of sharing cat videos the mass audience isn’t leaving Facebook anytime soon.

I’m @danslee on Twitter and dan@comms2point0. If you hate missing out on the good stuff subscribe to my weekly email here.


NEW FRIENDS: What big changes to Facebook mean for public sector communications

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As the late David Bowie once sang: “Ch-ch-ch-ch-changes, turn and face the strange.”

Almost five decade old lyrics that can help you navigate the ever changing ever evolving landscape of social media.

Facebook announced a change of direction a few days ago. It came in a blog post from Mark Zuckerburg and it has led to a fair degree of fear and uncertainty. It heralds a new direction for how people will consume content on the channel.

More than 50 per cent of the UK population have a Facebook account, Ofcom say, so an announcement on how your audience will use the channel is hugely important to everyone who wants to use the channel to reach them.

One thing is striking about this announcement. It is light on detail. It is vague in places. Frustratingly so. But after reading a stack of takes on the blog and giving this careful thought here’s a few things that public sector people need to know.

I’ll be talking about these points in more depth and coming up with solutions at SKILLS YOU WILL NEED FOR LIVE VIDEO in London on February 2 and at ESSENTIAL DIGITAL SKILLS FOR COMMS on January 26 in London, on February 15 in Leeds and Birmingham on February 27.

Facebook’s focus will be on friends and family not businesses, brands and organisations like the public sector. What your friends post is going to be dropped into your timeline more often. That’s at the expense of content from organisations. You can count the public sector in that.

Your Facebook page will reach fewer people unless your posts are genuinely engaging. As the squeeze on pages kicks in you’ll reach fewer people through organic posts. The broadcast content that ticks a box for someone? It’ll work even less. Reading what Zuckerburg it needs to be genuinely engaging. So, the Sandwell Council discussion on Snow Champions where people share pictures and discuss where salt can be got looks the best bet. This will need a re-think for many people. It’ll also mean you need to engage.   

The public sector person who shares work content to their network will cut through. If friends and family are important to Facebook, the shared message from an employee who lives in the patch will be more important. Of course, this is a fraught area and one where HR have had a field day in recent years. Your policy may not be for people to share work content. You may not even let them during work hours. But the email to the 100 librarians about that library content you’ve posted for them on a Facebook page feels like a sensible thing to do.

The internal comms of social media feels more important. If friends and family are more important, internal comms as a discipline overlaps further with social media. Tapping into staff’s networks of friends and family feels like an optional bonus nice to have. It may only reach small numbers per person. But in a 1,000-strong workforce even half bringing 10 each may represent an audience.     

Facebook Groups are more and more and more important. In 2018, your strategy for how you map, search and interact with groups will be mainstream if you want to use Facebook sensibly. This is something I’ve written on before and I’ve been carrying out some detailed research in the field. The Facebook group admin in your area are as important as journalists and other influencers. They have been for some time and the Facebook announcement is a klaxon wake-up to this. Make friends with them where you can. Think what content would work for them. Don’t spam them. The 500 members of the New Parents Facebook group are the right audience for new parent content. Join a group yourself and interact directly.  

The new approach can be summarised in this short video. Although it is longer than Facebook’s optimum 21 seconds. But that’s fine.   

Facebook Live video will be more important. Zuckerburg talks about the explosion of video as being significant and he’s especially keen on live video. Why? Simple. It carries more interactions. An encouraged route to your audience on pages is live video. This could be a Q&A, a behind the scenes tour. The body of experiment and case study is growing. Learn and add to it.

Facebook engagement rates will go down. That’s not just for the public sector, that’s right across Facebook. This is one of Zuckerburg’s clearest predictions. Lerss time but more valuably spent. So, as you see your stats dip remember that you are not alone, okay?

Facebook advertising feels more important. Advertising is not mentioned through the Zuckerburg post. As an organisation that is highly skilled at extracting cash from business, brands and organisation this is notable. The detail will follow, I’m sure, but I can’t imagine that Facebook won’t turn down the chance of allowing brands to beat the changes by advertising. As blogger Jon Loomer has speculated, this may lead to more competition to get into people’s timelines. This may lead to a spike in costs. Or it may not. 

Drive your traffic to email. Greenpeace Unearthed sponsored a Facebook post to encourage people to sign-up to their email list as a way of combating the change. That’s a natty approach. Credit to Jo Walters in spotting that.

That’s not the end for your Facebook page. This may be the start of using it more creatively and using it as one element of your overall Facebook strategy that inckudes groups, pages and internal comms and a higher barrier for posting better content.

You can find me @danslee on Twitter and by email dan@comms2point0.co.uk.

Picture credit: Trixi Skywalker / Flickr


BEING HUMAN: The first 30 days of human comms… and what I’ve learned

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When I started on a whim to blog #30daysofhumancomms it was to collect together some examples of human content that worked for me.

There were about half a dozen that had stuck in my memory and I’d hoped with a prevailing wind this could stretch to 30. Maybe.

But as I added more I spotted more and more people – thank you – came up with alternatives.

Over the course of the month a staggering 10,000 unique users came and read the content. Thank you for stopping by, for sharing and for coming up with suggestions.

I’ll continue the series

Not every day but because I keep finding things I’ll continue. Because they keep cropping up.

Why human comms?

The best content is the right thing in the right place at the right time. Yes, I get the need for evaluated calls to action. It’s not how many people see it. It’s what people did as a result of seeing it. So important. But if you don’t have an audience in the first place you’ve got nothing. If all your audience get are calls to actions you are not social. You are a pizza delivery company stuffing leaflets through the digital door. This is where the Paretto principle comms in in social media. If 80 per cent of your content is human and engaging this earns the right 20 per cent of the time to ask them to do something. It’s something I strongly believe in.

What have I learned blogging human comms for 30 days

Examples don’t take long to blog.

People respond to them.

They are the secret sauce that makes social media accounts work.

You know them when you see them.

They don’t just exist as a snappy tweet but can be a poster, a media comment, an interview or can be on Facebook too. Often they are not things thought up by comms at all.

What is striking seeing them together is seeing so many on Twitter and in the coming series I’ll look out for other channels, too.

31 days of human comms listed by subject area

Twitter update

  1. Hampshire Fire & Rescue’s rescued bench tweet. See here.
  2. Doncaster Council’s thread for their gritter World Cup. See here.
  3. London Fire Brigade remember the Kings Cross Fire. See here.
  4. Thames Valley Police’s drugs find. See here.
  5. Cardiff Council’s GIF traffic warning. See here.
  6. The Yorkshire motorway police officer and his wife. See here.
  7. The @farmersoftheuk Twitter account. See here.
  8. Lochaber & Skype Police talk to someone at risk of domestic abuse. See here.
  9. Kirklees Council’s GIF that reminds people that gritter drivers are human too. See here.
  10. London Midland sign-off. See here.
  11. The NHS Trust with a sense of humour. See here.

Video

  1. Doncaster Council and Jake the sweet sweeper driver. See here.
  2. The basketball playing Gainesville Police officer. See here.
  3. Sandwell Council as car share for #ourday. See here.
  4. Burger King tackles the bullies. See here.
  5. Sefton Council’s message on a national subject. See here.
  6. Bath & North East Somersets singing food hygiene certificates. See here.
  7. A Welsh hardware shop’s Christmas advert. See here.
  8. Dorset police’s Christmas somg. See here.

Facebook update

  1. Sydney Ferries name their new boat Ferry McFerry Face. See here.
  2. Queensland Ambulance Service takes a dying patient to the ocean a final time. See here.
  3. A missing dog pic from New Forest District Council. See here.

Customer service

  1. Edinburgh Council’s out-of-hours Twitter. See here.
  2. The human railway conductor’s announcements. See here.

Stopping your job to being human

  1. The busking police officer. See here.

Media interviews

  1. A newspaper interview with medics who treated Manchester bomb patients. See here.

Media comment

  1. North West Ambulance Service’s response to a man abusing a paramedic. See here.

Posters and signs

  1. Dudley Council’s spoiled tea sign. See here.
  2. Welcome to Helsinki place marketing. See here.
  3. Virgin Trains’ new trains poster. See here.

Rebuttal

  1. The BBC respond to The Sun newspaper. See here.

If you have a suggestion I’d love to hear from you. Drop a note in the comments or @danslee on Twitter.


VIDEO KIT: Your essential kit-out-your-team-for-video-for-around-sixty-quid guide

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Cost has always been a factor in helping to train comms people into how best to use video.

Gone are the days when a video production company could come and shoot a five grand video for a conference of fifty people.

Sure, there’s still a place for an externally-made video. But when you have the technology on your smartphone that’s in your pocket the smart thing to do is to look at ways to use that.

Over the past three years, myself and my colleague Steven Davies have trained more than 1,000 people. It has been a delight. Often people think the kit will be expensive. Not true. You can just use your phone or tablet if you like. But for a small investment you can improve what you do.

The sixty quid kit

If you have a device and you want the basics, a Rode clip-on microphone and a mobile phone tripod will cost you around £60. That’s roughly an Americano a day for a month. But if you want some extras, you can pay your money and take your choice.

A tablet or mobile

You can get a video camera if you must. But then you have the faff of keeping it charged, keeping it in a place where people can find it and hope that people will remember how to use it. Or you could use a smartphone or tablet. You are more likely to have that with you, have it charged and know what the buttons do.

Use your own phone if you can or your office device. But don’t use Windows or Blackberry. There isn’t the editing or social media software for them.

If money is no object, I’d reckon my colleague Steven suggest a Google Pixel 2 phone. Cost: Around £700.
Pixel 2 Phone (2017) by Google, G011A 64GB, 5″ inch SIM-free Factory Unlocked Android 4G/LTE Smartphone (Just Black)

I’d recommend a Samsung Galaxy S7. Cost: Around £400.

Samsung Galaxy S7 Edge 32 GB SIM-Free Smartphone – Black

Or if you are after a tablet, the ipad will suffice. Cost: Around £300.

Apple iPad 9.7″ 2017 32GB Wi-Fi – Space Grey

Sound and shooting extras

A tripod is a good idea. A pocket one will work just fine. Cost: around £10.

Rhodesy Octopus Style Tripod Stand Holder for Camera, Any Smartphone with Clip

A Rode Smartlav clip-on microphone is handy to improve noise and has been roadtested by Steven. Cost: Around £50.

Rode Smartlav+ Lavalier Microphone for Smartphone

As an optional extra, a cable extension for the Rode Smartlav clip-on mic is an idea. Cost around £18.

Rode SC1 Cable

Shooting video can be a drain on your phone battery. So, a powerbank you can plug in to top-up your charge is always a good idea.

Anker PowerCore 10000, One of the Smallest and Lightest 10000mAh External Batteries, Ultra-Compact, High-speed Charging Technology Power Bank for iPhone, Samsung Galaxy and More

Editing

You’ve a choice of editing software. For ios, you can use imovie which is free. Or you can go for kinemaster which is ios or android. There is a free version. That’ll do great things and if you can live with the kinemaster logo in the top right corner even better. But the Pro version gives you extra resources to draw from and is worth it, frankly. You can get it for £23.25 a year if you pay upfront or about £3 a month pay-as-you-go. Cost: From free to up to £23.25 a year.

Music

There are sound libraries available that charge a subscription. But there are also creative commons options which allow you to use for free so long as you fulfil some simple criteria. Crediting at the end, for example, is common. I’ve blogged about this here. Cost: free.

Workshops

Our workshops help you to plan, shoot, edit, add music and text and post at the right length and in the right place. Give me a shout for more @danslee on Twitter or dan@comms2point0.co.uk.

ESSENTIAL VIDEO SKILLS FOR COMMS

Birmingham on January 22. More here.
Manchester on January 24. More here.
London on February 1. More here.

SKILLS YOU’LL NEED FOR LIVE VIDEO

London on February 2. More here.

Pic credit: Kurt Clark / Flickr


SURE SHOT: 5 videos that show that video is thriving as a comms channel

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Three years ago when we started to train people on how and when to use video for comms it felt like the early days.

The business case was there and the stats pointed clearly why it was a massively important comms channel. But examples were still thin on the ground. That’s all changed. There are more and more effective videos to be found.

Here are five that caught my eye over the last few months. Shot in-house. Engaging. Funny at times. Sad at others. This isn’t hard.

Being a real voice

Newcastle City Council are the Martin Scorcese of public sector video. They are sketching a new language on how to use the medium. They are letting real people speak. Sometimes those real people work for the council. Sometimes it has rough edges. But the rough edges make the content work.

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FNewcastleCityCouncil%2Fvideos%2F10155081344978790%2F&show_text=1&width=560

Being a 360-degree Red Arrows watcher

I’ve long argued that content on social media shouldn’t always be call-to-action. It should be mixed. So, when the RAF’s Red Arrows came to town the day was a celebration. This 360 video catches the jets but so much more. It captures the crowd, the enthusiasm and the comms officer filming. But that’s fine. Good work Denbighshire Council.

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fdenbighshirecountycouncil%2Fvideos%2F1592989687390081%2F&show_text=1&width=560

Being eye-catching with a dancing GIF

Bath and North East Somerset Council have been good at video for a while. When they delivered a wheelie bin they were surprised to see a mobile resident. Marvellously, they also turned it into a GIF.

Being creative with Superheroes

Video isn’t just point and film a vox pop. You can be creative too. Here Kent Fire and Rescue have a more polished video that tells a story. Firefighters are secret super heroes. But you can be too if you test your smoke alarm.

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fkentfirerescue%2Fvideos%2F10154082530404520%2F&show_text=1&width=560

Being a teller of an emotional story

The daughter of a police officer killed while on duty came to Bedfordshire Police to be the Chief Constable for the day. It was about the force saying ‘thank you’ and showing what being a police officer involved. It is a mix of video, stills, text, music and it works beautifully.

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fbedspolice%2Fvideos%2F10155283704926311%2F&show_text=1&width=560

Can I help?

Over the past two-and-a-half years I’ve helped train more than 1,000 comms, PR, marketing and frontline people in when and how to use video. This has been delivered together with Steven Davies. It’s something I’m massively proud of. Full disclaimer: we’ve trained people from Newcastle City Council, Bath and North East Somerset and Kent Fire and Rescue. 

You can find out more about our Essential Video Skills for Comms workshops here or shout me on Twitter @danslee and by email dan@comms2point0.co.uk. 


FUTURE PLAN: How to Write a Comms Plan: 10 steps and a download

32354342833_afd876d927_bA good comms plan helps you to get to where you want to go… without one you are almost certainly going to fail.

You can fire a rocket into the sky and you might successfully hit the moon but the chances are you won’t.

Back in 1969 when NASA put a man on the moon they did so with research, resources, planning, science, evaluation and creativity. Without those elements they would have failed.

I’m going to tell you why I realised comms planning was a good thing.

There are many comms plans. This one is mine. You are free to use it. I’ve uploaded it to Google docs here.

Don’t do fig-leaf comms planning

Here’s a thing. I came to realise that comms planning was the most useful tool very slowly.

For 12-years I was a reporter. Forward planning was literally tomorrow lunchtime. It was the here and now of frontpage leads and by-lines.

Moving to communications, I wan’t sure about comms planning. Some people would demand a comms plan when all they actually wanted was eight pages of text to add to a submission.

“See?” They would say. “We’ve got comms covered.”

This fig-leaf comms planning drove me up the wall. Your work as an attachment that’s never looked at again will never work. There was a better way.

Why you should write a good comms plan

A good comms plan makes a difference.

It asks where you are now, where you want to go, who you want to talk to, where they’ll be, what’s the one thing you want them to do, how much worktime and money you have, how long you’ve got, how you’re going to evaluate to see if it has worked. It then looks at the tactics. In other words, the things you’ll do. The content you’ll write.

Comms planning is a tried and trusted process that leads you to the right answers. It may not be the poster that your client first demanded. But that’s okay. You’ll have something better than a poster.

It stops the ridiculous waste of ‘I want back of bus ads’ without the research into whether or not bus ads will work.

But before you sit down with the comms plan

This is the hard part. It can save a lot of time and spare blushes. The purpose of the comms plan is to help someone move from A to B. For example:

–         Move from we need 20 new nurses to having 20 new nurses.

–         Move from we need 100 sign-ups to we have 100 sign-ups.

–         Move from we need 10 per cent fewer calls to the switchboard to have 10 per cent fewer calls to the switchboard.

But here is the tricky part. You need to put a number on the A and the B. Without that you won’t really know where you are and where you are going to. Like a driver with a map, you’ll be going round in circles.

You need – gently – to ask and challenge whoever is asking you for some PR and comms to go away and define where they are and where they want to go to. You need this to be done ahead of the comms planning session.

UK Government executive director of comms Alex Aiken is a big advocate for not doing comms without a business plan. I get that. It’s a handy rule of thumb.

You can’t write a comms plan if they don’t know where they are or where you are going.

And when you sit down with the comms plan

Here’s a simple rule. Have the people in the room who will make the key decisions and those who will carry them out. Four or five people? That’s fine. Just you and one other person? I wouldn’t bother. You want people to feel as though this is their comms plan.

As the comms person, you are facilitating. Time is of the essence. Spend no more than 15 minutes on each of the first nine elements. Set out the timings at the start. This way you won’t be distracted or go up a blind alley.

Find a place where you won’t be disturbed for a couple of hours. Put your phones away. A cup of tea or a drink. Some biscuits, maybe.

Oh, and two things are banned. The word ‘aewareness’. It means nothing. It is nebulous. Why do you want them to be aware? To volunteer? To sign-up? Ask. Challenge politely.

Timings

I’ve added timings to this. You can change them for something you are looking to do. It can be maybe 10 minutes far shorter for a small plan, for example. But having timings set out from the off can help keep you focussed.

Where are you now? (5 minutes)

You’ve done this before the meeting, so there’s no need to spend too long on this. This points out on the map where you are.

Where do you want to go and why? (5 minutes)

You’ve done this before the meeting too. This works out where you want to go. Why do it? Because a campaign to recruit 100 new nurses is different to one to recruit 10.

Who do you want to talk to and why? (10 minutes)

This is the part where you work out who you really want to talk to. So, for a campaign to recruit nurses it is members of the nursing profession. You want to talk to them so you can recruit them.

What’s the one thing you want them to do and why? (5 minutes)

Make this a call to action. You want the nurses to go to the recruitment website and apply.

Where do they hang out? (15 minutes)

This is the part where you work out how to reach them. Are there nursing forums or publications? Can you find them on Facebook with ‘nurse’ as a tag?

How much work time and money do you have to help you reach them? (15 minutes)

This is the part where you look at your resources. You may have a day a week of capacity, for example, and a budget of £500. If the budget is zero, this is the point where you establish this and frame if more is needed. If none is forthcoming, this is the point where you manage expectations.

How long have you got? (5 minutes)

How long do you have to recruit people? A month? Six months? 12-months? This sets the timeframe and gives a sense of panic and urgency if that’s needed.

When and how are you going to evaluate? (10 minutes)

This is critical. Be clear at the start so you can see if the campaign has been a success. If you are recruiting nurses, count the number of recruits. But if you just leave it at that you aren’t seeing the full picture. Why do you need to recruit nurses? Because you have to pay agency staff? And how much extra do they cost? £5,000 a year? And how many agency staff are you paying for now? So each one you recruit saves £5,000? So if you recruit 10 you are saving £50,000? This is the point where you may be able to loosen the purse strings if this is needed. In addition, ask what the difference to the organisation will be if the campaign is a success. Will more nurses bring more capacity? How many hours a week? Ask questions. Suggest the research is done. Everyone is busy. But without this data you are flying blind.

Once you’ve got a handle on what metrics you’ll count, look to keep tabs on it. A year-long campaign to cut recruit nurses should be checked at regular stages to see what tweaks are needed.

Who are you going to tell that you are doing this so you can tell them how it has gone? (5 minutes)

This is a simple one. When you run a Marathon you make a public declaration so you need to follow through. Is it your boss? The client’s boss? Work out who that person is.

Whats the timeline of tactics for it all? (15 minutes)

This is something you can start in the session but you may need to work up away from the planning session. Tactics are all the things you’ll look to do. The posters, the Facebook ads, the LinkedIn discussion.

That’s a quick run through. I’m happy to help you. You can find me dan@comms2point0.co.uk or @danslee on Twitter.

Picture credit: informedmag / Flickr https://informedmag.com/