LIVE TALES: Live streaming and Hurricane Irma

There’s always moments when a new digital platform comes into its own. 

In 2011, it was Twitter that really came into the mainstream during the London riots. It was where middle managers in the organisation and the public could find out what was happening.

Twitter and Hurricane Irma

In 2017, Twitter is the bread and butter of emergency communications. The US Government department FEMA have been using it and have been using this and the web to shoot down rumour.

In 2017, live video and Hurricane Irma seems to have made a similar transition.

Both platforms allow you to use your phone as an outside broadcast unit and stream to the internet.

Both platforms end up feeding in the media by providing eye-witness reporting from the scene. In an environment where fake news has undermined trust in text, video is hugely important for communications people.

Case study #1: Behind the scenes news room tour

A journalist takes a tour of the TV news room that is keeping people informed of what is taking place.

Case study #2: The calm before the storm

Residents took to walking around deserted streets to show what was happening.

Case study #3: The eye witness

Views from the balcony showing the hurricane as it is striking.

Case study #4: The professional storm chaser

In the US, storm season is met with enthusiasts chasing down tornados and extreme weather. People like Jeff Piotrowski have been using Periscope to connect with people and give a realtime sense of the storm.

 

 


LIVE COMMS: 35 things you can use live video for

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More than a fifth of Facebook users have used the new live feature and the numbers are growing.

Back in 1952, the BBC used every camera at their disposal to cover the Coronation of Queen Elizabeth II. Today, it would take one person with a smartphone to start a basic coverage of the occasion.

For the last two years, I’ve helped deliver video skills for comms training. Just lately, we’ve also offered skills and advice on how to use live social media broadcasts. It’s been fascinating to think how this can be used.

1. For election results.

2. For a behind the scenes tour of the art gallery.

3. For an advance view of the new exhibition.

4. For a Q&A on why you should apply for a job here.

5. For a first hand realtime walk through a scenic beauty spot.

6. For a tour of potential redevelopment sites with planning and regeneration sites.

7. For a trip to the top of the bell tower with a local historian.

8. For a public open day where you are demonstrating what you do.

9. For a public meeting with an opportunity to ask a question.

10. For a workshop on how to complete an application for a school place.

11. For consultation with residents in a geographic area where something new may happen.

12. For an explanation of what things you can do as a carer of a loved one who is struggling to get about.

13. For an explanation about what keep fit moves you can do in the comfort of your own home.

14. For a press conference.

15. For a talent competition.

16. In an emergency to keep people updated.

17. For a behind-the-scenes tour of a fire station with some fire safety advice.

19. For the view from the top of a mountain or hill.

20. For an event in a park.

21. For an event in the street.

22. For a street party.

23. For a tour of the museum stores.

24. For a an author visit to a library.

25. For a tour of the farm or urban farm.

26. For a chance to hear what the budget may entail.

26. For a Q&A on what council services a new parent may need.

27. For tips on how to encourage wildlife in your garden

28. For a walk around the town centre with a history expert.

29. For musical performances as part of a talent show.

30. For an explanation about what bin to use for recycling.

31. For a civic celebration.

32. For a tour of the Mayor’s Parlour.

33. For an update on what work has been done to protect a community from flooding.

34. For a tour of a river that’s been improved for wildlife with a wildlife expert.

35. For a chance to meet and ask questions of a senior politician, official or police officer.

Workshops in Skills You Need for Live Video will be held in Leeds on June 20, Birmingham on July 18 and Edinburgh on October 19.


LIVE MESSAGE: Now Facebook Live has come of age

Late Saturday night just as I was going to bed somethingremarkable happened.

Shortly after midnight, my timeline was filled with people sharing live streams from US airports. Pop-up protests were taking place. People angry about a ban on people from hand-picked Muslim countries were making their voice heard.

As a former journalist and as someone is interested in the changing media landscape this was fascinating. Protest has made Facebook Live come of age just as protest in Iran eight years ago helped embed Twitter.

An unscientific snapshot at the time showed short clips and commentary on Twitter and live streaming on Facebook.

For previous generations the route for moving images was TV news. Now, protestors as well as online media were just filming what was going on. In this case, they look like they were using their own web-enabled devices rather than an outside broadcast truck.

This one stream from Rewire News recieved 1.2 million viewers within 24-hours. You can watch here:

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Frewire.news%2Fvideos%2F10154990441261738%2F&show_text=0&width=560

The live experience is different

While the footage viewing back on Facebook Live above looks clean and straight forward the livestream on mobile was also showing a feisty battle in the comments box between those in support and those against. You can watch here:

Mainstream media picked-up the footage

Channel 4 news in the UK picked-up the footage and repackaged it in an edited short news video. You can see it here:

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FChannel4News%2Fvideos%2F10154492207526939%2F&show_text=0&width=400

Ten thoughts

  1. It’s ephemeral. A day after the live footage was hard to track down on Facebook and on the Periscope Live. Once it’s gone, it’s pretty much gone.
  2.  Your smartphone is like an outside broadcast truck in your pocket. Live streaming is powerful and an instant way to beam pictures so long as you have a good WiFi connection.
  3. It can spread the word quickly. By plugging into the networks of social media the link with the video can be widely shared.
  4. The experience live and later is quite different. With live viewing you get the cascade of likes and comments. Looking back later once the broadcast is over you don’t.
  5. The role for mainstream media is as aggregaters. With dozens of streams and lengthy broadcasts the role of the journalist is to spot, share then aggregate and explain.
  6. The quality of the footage doesn’t matter... the value is to see what is happening at that particular moment in time.
  7. The echo chamber still exists. As widely shared as it is it is still likely to be shared within a network of like-minded people.
  8. The corporate comm, policy maker and emergency planner needs to keep man eye on what is going on. Live insight is needed to help shape decisions.
  9. There’s a lesson from history. Public mood turned against the Vietnam war after protests at Kent State University saw protestors killed. What happens next will be interesting to see.
  10. Crisis comms and emergency comms need to take account of Facebook Live – and Twitter’s Periscope in their forward planning. 

Dan Slee is co-founder of comms2point0.