GROUP WORDS: Here’s a post to keep you up to speed on tweaks to Facebook groups

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A quick shout if you’re looking to connect with Facebook groups as there’s going to be some tweaks.

Don’t worry, they’re not bad ones. They’re just tidying up around the edges and changing the terms.

Facebook is the largest UK social media platform and since groups are really hot right now this is something communicators need to know. it’s something I’ve blogged about before.

The names are changing

Secret, closed and public are going and are replaced with new terms. Secret groups are groups that have been set up, closed and can’t be found in a routine Facebook search. You join by invitation. Closed groups can be found but unless you’re a member you can’t see the content. Public groups are exactly that.

Now the change will be…

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No doubt using the word ‘private’ emphasises the drive towards privacy that Facebook are trying to promote. The full announcement is here.

But even private groups can be policed

One interesting line from the announcement is a reminder that certain rights holders will be able to have access to closed groups. That would appear to say that Sony BMG music can look to see if knock-off Madonna DVDs are being knocked-out in a for sale group.

It also means that you shouldn’t be featuring Beatles tracks in your content thinking that John and George are dead and Paul and Ringo are busy. The algorithm will get you. Intellectual Property is quite closely policed.

One for trading standards and police?

This does pose the question about trading standards and law enforcement. Will they be able to have access? It would be interesting to see how they can keep a weather eye on the myriad of buy and sell groups that have sprung up.

I help run workshops to help you use Facebook better with groups, pages and advertising. You can find out more here or drop me a line dan@danslee.co.uk.

 


WOOOAH: What 5G will mean for all comms people

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‘The future is here,” scifi writer William Gibson once said, “it’s just not evenly distributed.”

It’s a line I thought of while travelling through London this week while looking at an advert for 5G on the back of the Evening Standard.

What is 5G?

In a nutshell, it is the new mobile network that predicts hugely ramped-up connection speeds not just for mobile devices but for all internet connections. It is a UK government target to have the country entirely 5G by 2033. We’re behind on broadband so we’ll catch-up through 5G is the plan.

How fast will 5G be?

To download a full HD film, the timelines are:

  • More than a day at 3G.
  • Seven hours 4G.
  • Four to 40 seconds at 5G.

Of course, what you find  is often slower than what the poster offers. But even so.

This week, I spent a few hours reading-up on 5G and what it may bring. It’s a mistake to think this is just a quick way to watch movies on your phone. It meant reading through a list of new technologies.

The advent of 5G is predicted to lead to massive changes for how organisations operate. There’s a whole new babble of new technologies that 5G can open up. Reading through them is mildly mind blowing.

What’s the upside for comms?

Marketers will love what the platform can do as it will supercharge many of the things they struggle to do. Internal comms will need to understand it so they can explain what’s coming. Comms people will see how they need to adjust their communications.

This isn’t just a quicker way to download blockbusters. This could change a lot of things.

Video gets bigger. Even bigger

As download speeds increase, video becomes an even more important part of the way people consume content. Especially on mobile devices. The kid on the bus heading home can download a feature film in seconds will do so. They’ll also be able to create and post video even faster, too.

A two speed comms strategy short term

If you live in London and key British cities where there’s a patchwork 5G roll-out then you’ll be fine. Outside of those hotspots people will be disadvantaged until they roll out across the whole of the country by 2033. You’ll also need 5G-enabled phones to make the most of it. Short-term while it is tempting to make lots of lovely video content for new 5G areas and their high speeds there may need to be super-aware of audiences.

But that’s just looking at existing comms.

Virtual reality and augmented reality can happen

I’ve blogged before about virtual reality and how comms can make more of it. With the platform to more easily serve it the ability to stream VR content gets easier and it gets more of a proposition. So does augmented reality.

This will lead to innovation… and internal comms

As 5G evolves, what organisations can do with technology will change. Intelligent automation is a phrase you’ll hear more of. What’s this? This is a blend of automation and artificial intelligence. It is software that replaces tasks but it can apply some thinking to those repetitive tasks. Self driving cars is one use. So is voice recognition. But so is a system to serve marketing based on the user’s previous choices.

All of this is going to need communications to explain it to customers, service users and residents as well as the staff who will be deploying it. It will also make for less members of staff. So, it will be useful for comms people to understand exactly what intelligent automation is.

And an end to big rooms with servers in

5G can allow for cloud computing. Cloud computing can do away with traditional networks. So, the organisation can run without rooms full of servers. It’ll take some time for the public sector to feel comfortable with this approach and some parts won’t ever be cool with it. There is a risk the cloud-stored data will be hacked or stolen. But where the technology exists, the carrot of saving money may be enough to shift some organisations. I’m reading that 5G also leads to mobile edge technology. There’s a limit to what you have to know in detail. To a comms person like me it means less servers in the server room.

Prepare for those cloud computing data breach media queries, comms people.

Marketers will love it

Reading through what’s out there I kept reading about ‘closed loop analytics.’  In plain English, this is the ability to see what your customers did before they made that transaction. There’s a handy Hubspot guide here.

Good news, bad news…. comms people will need to read and get up to speed more

In every day use, comms people are plenty busy as they are. Bad news is that they’ll need to keep abreast of the changes. Good news, is that comms people will be key to explaining and exploiting the 5G changes. DCMS are sponsoring a network to encourage innovation and industry which you can join here.

Comms people will need to think through the business case to upgrade their equipment.

And there’s a danger

Working in and around the public sector for the past 14 years I can see there’s a real mile-wide risk. Predictions for what 5G can bring are bold and imaginative. But is there the funding to transform? Not just in communications but across the organisation? I’m not convinced. I’ve seen too many comms people with dated phones to cope with 4G let alone 5G.

Let’s see, shall we?

Picture credit: istock

 

 

 

 


ACCOUNT DELETE: A simple-to-follow business case for you not to use fake Facebook accounts

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A few days ago I was asked for a business case to show why you shouldn’t use ‘work’ accounts to log into your corporate page.

By ‘work’ accounts I mean those accounts that have been set up back in the day to access Facebook.

You know the kind of thing.

First name: Oxdown Second name: Comms.

Or maybe First name: Dan Second name: Work.

Facebook has a really simple name for these clever accounts. it calls them ‘fake’.

Why?

Because Facebook’s Terms of Service say that you’re allowed one account and that has to be the real you. Anything else is fake. I’ve blogged about this before but here are two links to point at sceptics.

Fake accounts are against Facebook’s rules

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If your account isn’t the real you you’re breaking the Terms of Service and you may log on one day and find that it has been deleted without warning. I’ve heard several accounts of teams losing access to pages through this route.

Facebook’s half a billion deleted accounts

As a yardstick of how serious is at this deleting fake accounts caper lets look at their actions.

Data from the company reveal that it deleted almost 600 million accounts in the first quarter of 2019 alone.

So in other words, no, you shouldn’t and yes, they will.

No, you won’t be inundated with alerts

One regular justification for having fake accounts to log in with is because people don’t like the idea of getting notifications from pages in their downtime away from work. I get that. You can disable notifications on the page. Job done.

If that still doesn’t float your boat the answer is don’t be a page admin.

 


PUNK ATTITUDE: Today’s comms person needs to learn three chords and form a band over and over to still have a job in 20 years time

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It’s funny how two things collide and you start thinking about things in new ways.

Take today. I’m reading Jon Savage’s history of punk  ‘England’s Dreaming.’ It talks of Sniffing Glue fanzine’s revolutionary advice on forming a band. Learn two chords. Then a third. Now form a band.

Why? Because punk was simple. Anyone could do it. You needed a lot of attitude and some talent.

Later today, I’m reading Paul Sutton talking about the music industry and how society will change in 20 years time when there are those who’ve only ever known social media.

It got me thinking.

Never mind society. Will there even be a place for today’s comms people in a world in 20 years time when there are people around who’ve always known social media?

Your music collection is shaped by someone you’ve never met

Here’s a story. Bear with me. Once, when I worked in local government comms I worked with the museums service on an exhibition to celebrate the life and career of a bloke called Steve Jenkins.

Steve who?

Steve Jenkins.

The exhibition ‘Kylie, Britney, Justin and Me’ was about Steve’s behind-the-scenes role in the music industry across 25 years. He was a hugely powerful figure who had a role in more than 140 top 40 UK hits. He was part of the talent-spotting team that signed Britney Spears as part of a two year project to find the new Madonna. He was MD of Jive Records and the marketing brains behind Stock, Aiken and Waterman. He is a fascinating bloke.

He was also a press officer’s dream. Pete Waterman? They both used to plan campaigns in the back of a car going to Walsall games. Or the time they HAD to get Kylie’s album in the Top 40 or Pete faced ruin. They did. Just. And a pop star was born. Boom.

I met Steve back in 2009 and we’d only just started to use social media. He was intrigued by it. I’d love to go back and use what I’ve learned to promote it.

Save yourself by being a geek

Steve Jenkins got good because he was a geek about music and how the charts worked. As a record industry marketeer, he discovered that by promoting your record in Woolworths on a certain day with certain strategies would be the difference between a new entry at 38 – and the boost of a mention on Top of the Pops – and one that would stall at 42 and sink without trace. So, he signed an exclusive deal with Woolworths that saw only him place promotional content in their chain of stores. If you were a record exec who wanted to break top 40 you’d have to deal with him and his marketing company.

I often think of Steve when today I hear comms geeks speak about a way they’ve maybe got the algorithm to work for them. You’ve got to know the topic, love it, be able to take it apart and put it back together again and think about nothing but it when you’re walking down the street.

And once you’ve cracked it you need to do it all over again.

Why is this relevant?

To understand ANY landscape you need to be a geek and that won’t change. How people use social media shifts rapidly. For people who’ve only known social media understanding it in 2038 would be no trouble. They’d be fascinated by it but would they be a geek about it? Some will. Some won’t.

What the landscape will look like in 20 years

Today, it’s fine to have a range of traditional and digital skills. But the dial is turning slowly towards digital and it’s not turning back. Two things not to be fooled by? That the future will be 100 per cent digital. Or that your ability to write a press release will save you. It won’t. There was a pitch at commscamp last week about Analogue Comms and what role it still plays. If I’d have gone to that session I’d have said that what we’ll need are not skills but an attitude.

Your challenge? You’ll have to float and adapt

But the big challenge for those of us around today and who want to be in 20 years is in attitude. You’ll need to be able to float and adapt. Lessons learned in the early days of the internet are already as out-of-date as 1976’s payola tricks for today’s music pluggers. Those who have made their name in working out what the social web is for need to know this.

The gap between head frying innovation and mundane expectation has never been shorter. Once, telling people election results on Facebook in real time was ground-breaking. Today? That’s bread and butter.

When Punk came, new lessons had to be learned.

History tells us that not everyone will adapt.

To survive, you may have to ditch every single thing you know.

You’ll need to learn three new chords and form a new band.

Over and over.

That’s going to be your challenge.

Excited by that yet?

Picture credit: Eddy Van 3000 / Flickr 


LIVE ALIVE: Four ways how to use Facebook Live to reach your audience

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It’s a fascinating time to be a comms person… new tactics emerge and old ones fall away.

But like anything, your decisions should be driven less by the shiny and what will get you results.

So, Facebook Live. It’s something I’ve been fascinating by for some time.

The idea is quite simple. You post to Facebook and you have the option to create a live broadcast from your device’s camera as simply as posting some words.

But where does it fit into the landscape?

It’ll help you beat the Facebook algorithm

Being admin of a page used to be such fun. You posted something and your audience saw it, liked it, commented on it and shared it. You sat back and took the applause. But since Facebook Zero and Mark Zuckerburg’s announcement earlier this year that you’ll see less from pages and more from friends and family that’s long gone.

Right now though, use a Facebook Live broadcast and you’ll be reaching more people.

Cool.

But what do we do?

Here’s where it gets interesting because you are really not hemmed in right now by convention. We’re all learning but please, for heaven’s sake, look outside your sector to see how others are doing it.

Sure, think calls to action. But also see your broadcast as educational, fun and interesting that will build your audience for a time when you really want them to do something. A social channel that’s just one long call to action isn’t fun.

Broadcast because the value is to be in the right place at the right time

English Heritage look after Stonehenge. This collection of Neolithic stone tablets has fascinated people for thousands of years. At the moment of winter and also summer solstice the sun shines perfectly at an angle. It is a special place to be. So a live broadcast of the moment and the build up to it makes sense.

Broadcast because you’ve got something visually interesting

National Rail celebrated the longest day of the year with a live broadcast from a GoPro in the train driver’s cab of the Aberdeen to Plymouth service. This is the longest in Britain and runs through some stunning scenery.

It says that the country is amazing, that as a feat of engineering its incredible and also that National Rail understand how the internet works.

Some kickbacks emerged when it was admitted that the video was not as live but the playing of a video recording. But I get that. But then again, what would a livestreamed suicide do for anyone? Or for the organisation’s reputation if the train broke down?

Broadcast because you are commenting on breaking news

Look at what newspapers are doing. They don’t call themselves newspapers anymore. They’re media companies that happen to produce some print.

When the football fixtures were published my team Stoke City’s local media company ran a Facebook Live to run through them.  Leeds away is first up. They incorporated comments from readers – or should I see viewers – too.

The camera work wasn’t amazing. It doesn’t have to be.

Broadcast for a Q&A

Over in the Public Sector Comms Headspace Facebook group I’m admin of, we ran a Q&A ahead of GDPR on how they may affect websites.

From the more than 2,000 members of the group we had more than 900 views and more than 50 questions and comments which was fine with us. We’re a niche but highly active forum.

If you’re a member you can see the broadcast here.  But as the stream went into a closed group we can’t embed it elsewhere on the internet.

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The topics you can live broadcast are pretty wide and vast. I’ve blogged more than 30 of them here.

So, if that’s the topic, how do I do it?

I co-deliver workshops on live video skills that goes into the planning and the delivery using some handy BBC principles.

Before you go live, run a test broadcast where you broadcast only to yourself. You can select ‘only you’ from the settings before you hit post. This allows you to see if your device can be help landscape or has to be held in upright portrait mode. At a big set-piece event like an election count you’ll need to be aware that media companies will more than likely be broadcasting.

But what if my audience isn’t on Facebook?

Then don’t use Facebook, you big silly. With Twitter, Periscope is the live app of choice and instagram and YouTube have their own functionality. But the numbers behind Facebook make it important.

I’ve heard it said that people are leaving Facebook. The stats don’t support that globally although I’ve heard of people leaving the platform in the wake of the Cambridge Analytica saga. That’s fine. I get it. But until there is a better way of sharing cat videos the mass audience isn’t leaving Facebook anytime soon.

I’m @danslee on Twitter and dan@comms2point0. If you hate missing out on the good stuff subscribe to my weekly email here.


VISUAL COMMS: Some bold and some worrying predictions for public sector comms in 2018

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For the past few years I’ve blogged at the end of the year some predictions. For 2018, here are some more.

The broad trend is one of rapid change and a broad shift to more visual ways to communicate with people… who are consuming more visually, on mobile and on-the-go.

Get Facebook right and you’ll be a long way to cracking your comms. It won’t be the answer to everything but it is so big and so all encompassing for people that it is comfortably the biggest platform, the largest way people get their news and understand what is happening in their friends’ lives.

The Facebook group admins who communicate with your audience have already become as important as journalists. Groups have grown in importance. Get to know them. Join them. Build bridges with the admin. See if you can work with them. As Facebook pages get more money driven their importance rises. They can challenge fake news about you because they are often where it starts.

Technology is outpacing the public sector massively. This worries me. In the mid-1990s mobile phones became a mainstream Christmas present. They became part of how people communicated to become the dominant platform it is today.  Today, the best organisations for years have been experimenting with voice recognition, artificial intelligence, machine learning and virtual reality.  Amazon Echo and Google Home have led the breakthrough shifting units for Christmas 2017. And where is the public sector with this trend? Nowhere. This very soon will be a comms issue.

Bad video is not good video.‘Can we have a video’ has replaced the request for a Twitter account as the request from those in service areas who think they can do your job. Just because you can doesn’t mean you should. ‘What do you want to achieve?’ remains the response to the request for a video. Or a Twitter account.

Go beyond your Facebook page. Far, far, far beyond. If you think posting to a page and leaving it there is reaching your audience you are almost certainly wrong. Navigate across Facebook as your page to visit other pages. Cross post your page update to groups.

Re-balance from broadcasting by being human. After 12-months of social media reviews, the baked-in problem remains treating social media like a broadcast channel to make it work better. Calls to action should be 20 per cent of your content to be most effective.

Specialist generalists. In the NHS and other areas, the specialist or generalist debate continues as teams shrink. The answer is comms people should be specialist generalists. They should be really good at two or three niche things and have some core skills. But no-one should have the monopoly on anything.

Not keeping pace is dangerous for your organisation. The cost of falling behind with how people want to consume media is that your organisation will be at best irrelevant and at worst seen to be actively not caring.

GIFs and threads will become expected. THREAD. How Twitter threads changed. 1. First there was the tweet. 2. Then the tweet got longer. 3. But words are inherently a bit dull. 4. So the animated GIF started to be used more. 5. And the thread which links tweets together. Keep reading, okay? 6.  This is all part of a wider trend to move from text to images and video.

Twitter continues to wither. Twitter is a channel to reach PR people and journalists brilliantly. But increasingly not residents. Three years ago, it was the third largest channel in the UK, Ofcom says. In 2017, it has slipped to fifth. Against a background of hate and fake news, this trend with carry on. Good on Twitter? Fine. What else are you good at?

Social media is becoming less social. In part, fueled by the Trump effect but in part by sharing fatigue, social media will become less broadly social and more splintered into places where small groups of like-minded people will exist. No, I’m not sure that’s healthy. But that’s what will happen.

Becoming digital first. If you haven’t already work out how you’ll need to work out how to respond as an organisation to a mis-truth posted in a village Facebook group that is picked up by a newspaper Twitter account. You don’t have 24-hours to get back. You can’t leave that person in a meeting. They need to respond now. But they need to understand why they have to respond, first. That’s best done in peacetime.

Video continues to rise. It’s more than 80 per cent of the internet. This is an easy prediction to make.

Live video continues to rise. The public sector has been left behind by media companies in this field but will continue to catch-up.

360 images and virtual reality grow as part of the landscape. Where short video was once daring, the daring use of virtual reality content will continue to grow.

The need to demonstrate results grows ever more important. Again, an easy prediction to make.

There will be another terrorist outrage and comms teams need to be kind to themselves. London and Manchester suffered in 2017. They showed some of the best public sector communications I’ve ever seen. They also came with lessons from those involved. Yes, accept offers of help from day one. Yes, this will affect the mental health of you and your team.

Brexit will affect everyone. Teams in London are already feeling the effect of EU staff leaving. But the predicted economic effect will hit public sector organisations too. That means comms teams going through more austerity challenge. So, get good. Or get so small you can barely answer the phone.

Internal comms reaches crisis point. We’ve gone as far as we can with 2003-era intranets which have become a repository for pdfs. The public sector keeps its head above water through the good will of staff alone. The organisation that fails to take seriously how it talks to its staff will reap the results. The comms team that spells out the risks and leads a renewal of channels will reap the benefits.

The comms person who stands still won’t get a new job in two years. If you don’t learn you really will get left behind. Who needs a fax-operating press release writing envelope-stuffer in 2018?

Income targets will remain a minority burden on comms teams. But the trend will be slowly upwards bouyed by some success stories.

If you fail to change what you do, your life WILL get harder. This will mean changing how you do things, I know. As a team and as an individual. This will take time. But it is time you need to spend. Change the supertanker. Please. It’s more fun than hitting the rocks.

Predictions for 2017: How did I do last year?

Things I got right

Zombie comms teams did rise. The risk of being leant on by politicians did increase. Teams remain too old and there remains a recruitment gap. Educating the client remains the most important thing to do in a changing world. Post-truth remains an important problem. Facebook groups did become more important.

Things I got half right

Did the rise of dark social leave comms teams flat-footed? Dark social is things like whatsapp and Facebook Messenger. Platforms that link a few people together but can’t be searched. Thing is, I don’t think most teams even realise how large dark social has become to even become flat-footed. Twitter did wither but LinkedIn didn’t charge up the table. Press offices have transformed and changed title at a fast pace.

Things I didn’t get right

Merged comms teams that bring NHS, fire, council and police together haven’t happened. Yet. Although fire and police in some places have joined together.

Have a good 2018 and lets be careful out there.

 

 


Five things I can tell you after helping train 1,000 comms people to shoot video

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Three years ago I was sitting at my desk working through a social media review of an organisation.

The Facebook and the Twitter were okay. Good in places and poor in others.

But the wheels came off when I reached the YouTube channel. A dozen videos. None less than a month old. Two good clips that looked as though money had been spent with a few thousand views. The rest? Dreadful with a few dozen views at best.

Yet, research was showing that people were consuming video at a striking rate.

So, it got me thinking that there was a need to teach the skills to comms, PR, digital and marketing people to get them to start shooting their own content. I sat down with Steven Davies and we drew-up a day of training that would give comms people the skills to plan, shoot, edit and post effective video. Steven has been a joy to work with and his colleague Sophie Edwards has played her part too. It’s been a source of continuing pride and satisfaction that we’ve given people new skills that will help them communicate.

What started as a trial has flourished, grown and improved and I’m so proud of that. I know Steven is too. We’re past the 50 workshop mark. That’s 1,000 people. So, to celebrate here are six things I know.

Videos of real people work best

Your Chief Executive may be a great performer in front of the camera. But people connect best to what you can call ‘real people’. The service users. The seven-year-old kid who is raving about the bouncy castle on the park fun day. The parents of someone whose child spent his last days in the hospice.

You can still include the VIP without driving people away

I get it. You need to get the Councillor in. Or the chief executive. Put them on at the end. Tell them you are giving them the last word. You salute the flag without driving your audience away.

You need to cut your video depending on the platform

On Facebook, 21 seconds is the optimum length of a video. On YouTube it is three minutes. So, edit accordingly for the channel you are on.

You won’t scare people as much filming with a smartphone as you will with a big video camera

Smartphones are great. They fit in your pocket. You have them with you all the time. People are used to have them being pointed at them. So, if you see something that needs filming you can reach into your pocket and with permission film. You can get it there and then.

You are using a channel that people are happy to consume media on

Two thirds of the UK population have a smartphone and two thirds of them are happy to watch video that is less than five minutes. They are already on it.

Here are our next workshops. Or shout me dan@comms2point0.co.uk if you want to explore an in-house workshop.

ESSENTIAL VIDEO SKILLS FOR COMMS workshop

Leeds 26.9.17 More here.

Birmingham 5.10.17 More here.

London 17.10.17 More here.

Edinburgh 19.10.17 More here.

Cardiff 24.10.17 More here.

Manchester 31.10.17 More here.

SKILLS YOU’LL NEED FOR LIVE VIDEO workshop

Manchester 27.9.17 More here.