30 days of human comms: day #40 the video of the Police officer playing the piano for the 93-year-old crime victimPosted: January 21, 2018
If you find someone questioning why frontline people should have access to social media show them this video.
Two officers return to the home of a 93-year-old crime victim to check on how he is.
They’ve listened to his stories of the war, heard how he got his pilots wings and his sadness on losing his wife one Christmas Eve a few years before. One officer spots the sheet music on the piano. This was his grandmother’s favourite too. So he gets up and plays it. A colleague decides to record it. A spontaneous use of a mobile to record what was happening. Not scripted. Not staged.
The identity of the old man is preserved but you can see his hands playing along and the delighted clapping of his hands.
This is beautiful.
It should be shown to officers to remind them of why they do they job they do. This is not CSI Miami this is PC Mansfield and it just works.
It can’t be built into a comms plan can this. But comms can create the environment where frontline staff are trained and given the tools. This was posted to the Mansfield Police: Forset Town, Wood Hill and Surrounding Areas Facebook page rather than the Nottinghamshire Police corporate page.
For a Facebook video this is far longer than the 21 seconds which is optimum. It is also shaky, not polished and you don’t see the people involved. But that’s part of the reason why this works.
Be more human. Be like Mansfield Police.
I think we should all take a moment out of our day to just reflect on how awesome PD Max’s hair is.
That is all. pic.twitter.com/IsFtRicWmd
— Mersey Police Dogs (@MerPolDogs) January 18, 2018
Thanks @highwaylass on Twitter for spotting this.
30 days of human comms: day #38: Hampshire Police’s tweeted video to encourage girls to join their cadetsPosted: January 19, 2018
For me, a good police social media account must mirror a beat constable
Sometimes personable, sometimes serioes they must navigate the gears depending on the issue.
A good beat bobby must do all of these in a day. So must a good police comms team.
This tweeted Hampshire Police video talking about equalities was a departure from the serious and I love it a lot:
Seen the news today? When asked what they wanted to be when they grow up, being a #police officer came top 3 among boys. That’s great, but it’s a great job for girls too! If you’re a young person in #Hampshire & interested in policing join our @HantsPolCadets #Equality pic.twitter.com/eEg8yMR0Ho
— Hampshire Police (@HantsPolice) January 19, 2018
The audience here is not the witness to a road traffic collision. It is the young potential recruit to their cadets which is why it works for me.
There’s a benefit of equipping frontline people with the tech, the skills and the permission to use video.
They can come across all sorts of things in their line of work. Some of it serious. Some of it not.
A gang in Sowerby Bridge wanting to cause bother 😁😁😁 pic.twitter.com/2kj2WhI3fT
— PC Saif Khan (@WYP_PCSaifKhan) January 2, 2018
What’s the benefit of this? It shows that police are human. It builds followers on a site. It allows you next week to talk to more people because you were human.