For a while I’ve been noticing that social media admins have been drawing a line in the sand.
Rather than letting fake news drift and look the other way people have been being proactive.
‘That’s wrong and here is the answer,’ the approach runs.
This post from Gateshead Council is marvellous shooting down an elaborate urban myth.
The 1,900 likes and 1,500 shares shows the thumbs-up that people have given.
Class, be more like Gateshead Council.
Often when I’m co-delivering video training I’ll tell a story about one of the first lessons I learned as a journalist.
“News is people,” I was told. “People connect to people.”
It was true today as it was then.
“Be human,” I tell people in organisations when I’m training them. “Humans connect to other humans.”
This crowdsourced video from Down’s Syndrome blogger Jamie McCallum could not be more human if it tried. It’s a lip synch car pool karaoke that cuts together footage of 50 mums and children with Down’s Syndrome singing to Christina Perri’s hit ‘A Thousand Years’.
The media law student in me assumes they got permission to use the track.
Take a look at the video:
It’s beautiful, isn’t it?
Looking on social media, the parents involved trailed the video and then shared it with their networks who then shared it on.
— Li Rogers (@MamatoSquish) March 14, 2018
And that’s how a campaign is run in 2018. Involve people. Ask people to share.
My own family’s Down Syndrome story
My God daughter Darcey Slee was diagnosed with Down’s Syndrome.
Darcey’s parents, my brother Paul and his wife Teresa, often say that Darcey is just like any other little girl. She doesn’t always do as she’s told. She can be exasperating, funny, tiring and charming just like any other girl.
See those Mums in the video? They’re just like any other Mum.
See those children? The ones clambering into the backseat when they should be signing to the song? They’re just like any other children.
And their mums think they’re great and so do their families.
And that’s the point of this video.
World Down’s Syndrome Day is March 21. Find out more here.
Thanks to Jude Habib for flagging this video up with me.
Train stations are emotional places. You say goodbye. You say hello. You lose a shoe getting onboard and get stranded in the rain.
It was raining. How was the poasenger going to reach somewhere where she could get a replacement pair?
Through Twitter, London Euston’s account spotted the problem and offered a solution.
@Accessorize sell shoes at Euston. We can pick you up in one of our assistance buggies and bring you up to save you getting wet. Let us know and I’ll organise. Which coach you in? ^JH pic.twitter.com/cYQXqZyYHj
— London Euston (@NetworkRailEUS) March 15, 2018
An assistance buggy would pick up the passenger at the carriage door on arrival before taking her to a shoe shop. Beautifully simple and entirely human.
A cherry on top of the cake was the human tweet from Birmingham New Street.
Customer service at its best! Great work @NetworkRailEUS
We are proud to call you our sister Station ^EK https://t.co/JRiITfTtQx
— Birmingham New Street (@NetworkRailBHM) March 15, 2018
Thanks Madeleine Sugden for spotting this.