30 days of human comms #53 Davis Community face down a hurricane on FacebookPosted: September 25, 2018
Always when you know human comms when you see it and it can be in unexpected places.
Hurricane Florence caused $38 billion in damage when it swept across the US leaving high rainfall and flooding.
Advice was to evacuate but some places just couldn’t get out.
The Davis Community is a nursing, retirement and care home in Wilmington, North Carolina. The patients and residents couldn’t just jump into a truck and drive off so they battened down the hatches and stayed.
The units kept in touch with the outside world through a number of means but Facebook was a prime way of telling the wider world what was happening.
They did it with professionalism, care, love, humour and a human face. Even when some staff’s homes flooded they stayed with residents. That’s amazing.
Of course, the pictures show staff at work and all hands on deck.
At other times there simply wasn’t the time to photograph what was going on so a basic update did the job.
What was striking was the messages from the family of residents who felt reassured at the care their loved ones were getting.
Big thanks Ben Proctor for spotting this.