50 days of human comms #51: Devon and Cornwall Police and a Hot Fuzz image

Sometimes, the mix of image and text works brilliantly.

So, step forward Devon and Cornwall Police for using this image of a swan in a police car from British comedy Hot Fuzz.

(Full disclosure: I’ve delivered training for Devon and Cornwall Police.)

Why is this good? I’ll recap.

Because it says police are human.

It reaches a different audience than that which tunes into every day crime issues.

It paints a picture of the challenges they face.

It builds an audience who are attracted by the pop culture and stick around for the missing person appeals.

Bravo.

Spotter’s badge: Anne Mountjoy.



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