30 days of human: day #41 Lidl Ireland ask how your weekend was
Posted: March 7, 2018 | Author: Dan Slee | Filed under: communications, Public Relations, social media | Tags: human comms, human comms case study, lidl ireland |Leave a commentSo, spare a thought for Lidl Ireland.
They had a rough weekend.
The tail end of a snow storm closed a raft of stores and caused all sorts of supply and staffing issues.
Thieves used a JCB to break into a Dublin store… which then set on fire and collapsed.
Thieves Looting with a stolen digger in Dublin – LIDL demolished – Dublin Video https://t.co/I1xmEexhnk pic.twitter.com/mX7kQys6FT
— Dublin Informer (@dublininformer) March 3, 2018
So Lidl Ireland’s Monday morning tweet was a masterpiece.
So err… anyone do anything nice over the weekend?
— Lidl Ireland (@lidl_ireland) March 5, 2018
It’s exactly what someone who had had a high profile disaster of a weekend would have said to break the ice.
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