WINTER COMMS part 2: Using a Twitter thread to communicate a complex point

It’s the winter and of course the council never treated the roads. Ever.

Only thing is, yes, they do. But icy blasts can see things deteriorate quickly.

Perth & Kinros Council made that very point using a Twitter thread. This is the convention of linking a series of tweets. For me, this functionality is a gamechanger as it moves things from 140 characters to as many characters as you like.

They used two shots from a traffic camera. One to show you the road conditions shortly after the gritter passed and then a new shot 45-minutes later. They used GIFs in addition to sugar the pill and reinforce their points.

So far so good. Now the first image. The road that’s just been cleared.

Then a GIF that illustrates snow.

Now the second picture of the same scene less than hour later.

Now the two of them side by side.

And a round of applause for those doing the hard work.

A complex point simply executed. Bravo Perth & Kinross Council. Well done their comms officer Lisa Potter.



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