30 days of human comms: day #38: Hampshire Police’s tweeted video to encourage girls to join their cadets

For me, a good police social media account must mirror a beat constable

Sometimes personable, sometimes serioes they must navigate the gears depending on the issue.

A good beat bobby must do all of these in a day. So must a good police comms team.

This tweeted Hampshire Police video talking about equalities was a departure from the serious and I love it a lot:

The audience here is not the witness to a road traffic collision. It is the young potential recruit to their cadets which is why it works for me.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s