30 days of human comms: day #38: Hampshire Police’s tweeted video to encourage girls to join their cadetsPosted: January 19, 2018
For me, a good police social media account must mirror a beat constable
Sometimes personable, sometimes serioes they must navigate the gears depending on the issue.
A good beat bobby must do all of these in a day. So must a good police comms team.
This tweeted Hampshire Police video talking about equalities was a departure from the serious and I love it a lot:
Seen the news today? When asked what they wanted to be when they grow up, being a #police officer came top 3 among boys. That’s great, but it’s a great job for girls too! If you’re a young person in #Hampshire & interested in policing join our @HantsPolCadets #Equality pic.twitter.com/eEg8yMR0Ho
— Hampshire Police (@HantsPolice) January 19, 2018
The audience here is not the witness to a road traffic collision. It is the young potential recruit to their cadets which is why it works for me.