30 days of human comms #25 the Yorkshire motorway police officer and his wife

A while back someone asked what the point of having more than the corporate account was.

Sure, the corporate account can do much but sharing  the sweets and giving the right tools to people on the frontline can be hugely effective. They can post updates on breaking incidents to help keep the traffic moving.

An example of this is the motorway police officer PC Martin Willis captured holding on Superman-style to a van that was about to topple over and roll down an embankment with the driver trapped inside.

It’s by having the tools for the officer to communicate that that the story could be told.

A beautifully human tweet? The cherry was put on top of the cake by the officer’s wife who spoke of how proud she was.

Often police officers can seem remote when they are human beings doing an often difficult job.

Be more human. Like the motorway police officer and his wife.

Thanks to Ben Proctor for spotting this.



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