30 days of human comms #14 Burger King tackles the bullies

Is bullying a brand thing? On the face of it, no. But if 30 per cent of children feel bullied that’s a fair chunk of Burger King’s audience.

Credit to them then that they made a YouTube clip that tackles bullying and asks passers-by just to  watch out for kids who are having a difficult time.

It’s remarkably effective. There’s a twist too. You can see it here:

 

Large organisations can be human when they open themselves up to talk about human emotion.



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