30 days of human comms: #10 Doncaster Council’s gritter World Cup 

There have been fewer things greater than Doncaster Council’s World Cup competition to name its two new gritters.

Warm, funny and above all human the campaign has grown a life of its own taking in an appearance on Channel 4’s ‘The Last Leg’  and a tweet of support from Bob Mortimer.

The aim of the Twitter campaign was to encourage people to come up with names for the two gritters. There was no call to action beyond that and that’s fine.

What did people learn?

That there are human being s working in local government. Some even treat the roads when the weather is icy.



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