SURE SHOT: 5 videos that show that video is thriving as a comms channel

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Three years ago when we started to train people on how and when to use video for comms it felt like the early days.

The business case was there and the stats pointed clearly why it was a massively important comms channel. But examples were still thin on the ground. That’s all changed. There are more and more effective videos to be found.

Here are five that caught my eye over the last few months. Shot in-house. Engaging. Funny at times. Sad at others. This isn’t hard.

Being a real voice

Newcastle City Council are the Martin Scorcese of public sector video. They are sketching a new language on how to use the medium. They are letting real people speak. Sometimes those real people work for the council. Sometimes it has rough edges. But the rough edges make the content work.

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FNewcastleCityCouncil%2Fvideos%2F10155081344978790%2F&show_text=1&width=560

Being a 360-degree Red Arrows watcher

I’ve long argued that content on social media shouldn’t always be call-to-action. It should be mixed. So, when the RAF’s Red Arrows came to town the day was a celebration. This 360 video catches the jets but so much more. It captures the crowd, the enthusiasm and the comms officer filming. But that’s fine. Good work Denbighshire Council.

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fdenbighshirecountycouncil%2Fvideos%2F1592989687390081%2F&show_text=1&width=560

Being eye-catching with a dancing GIF

Bath and North East Somerset Council have been good at video for a while. When they delivered a wheelie bin they were surprised to see a mobile resident. Marvellously, they also turned it into a GIF.

Being creative with Superheroes

Video isn’t just point and film a vox pop. You can be creative too. Here Kent Fire and Rescue have a more polished video that tells a story. Firefighters are secret super heroes. But you can be too if you test your smoke alarm.

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fkentfirerescue%2Fvideos%2F10154082530404520%2F&show_text=1&width=560

Being a teller of an emotional story

The daughter of a police officer killed while on duty came to Bedfordshire Police to be the Chief Constable for the day. It was about the force saying ‘thank you’ and showing what being a police officer involved. It is a mix of video, stills, text, music and it works beautifully.

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fbedspolice%2Fvideos%2F10155283704926311%2F&show_text=1&width=560

Can I help?

Over the past two-and-a-half years I’ve helped train more than 1,000 comms, PR, marketing and frontline people in when and how to use video. This has been delivered together with Steven Davies. It’s something I’m massively proud of. Full disclaimer: we’ve trained people from Newcastle City Council, Bath and North East Somerset and Kent Fire and Rescue. 

You can find out more about our Essential Video Skills for Comms workshops here or shout me on Twitter @danslee and by email dan@comms2point0.co.uk. 



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