At last, LinkedIn has joined the race to encourage people to consume video on the channel.
The long-predicted move sees the platform for professionals allow you to upload directly to the site.
How you can upload video to LinkedIn
Easy. You can do this by adding a video when you are adding an update from your own profile from a PC. There is a video button as part of the range of options. You can also shoot video from your phone or add a video from your camera roll.
At the moment, this is limited to updates in your own name. You can’t do this yet from the company page. For me, this isn’t a huge loss. People connect to people on LinkedIn and let’s face it, the company page is a pretty dull place.
So, cat memes on LinkedIn now is it?
What this does is add some extra dimension to the field. This is unlikely to see an explosion of cat memes on LinkedIn. This isn’t Facebook. But it does mean that when you are looking to communicate a new field has opened-up.
How you can use LinkedIn video
LinkedIn themselves have published a short guide to using video on their platform. This is going to be a bit trial and error, I suspect. You can read LinkedIn’s own advice here.
In short, LinkedIn think:
Something work related.
Less than five minutes in duration.
Tips, a talk or a how-to guide they are keen to share
Interestingly, they are after candid, not-overly produced and over-selling, too. This should pave the way for in-house video that doesn’t cost the earth.
At the moment, they don’t have a live broadcast functionality but I can see that changing.
Five ways to use LinkedIn video
Consultation. If the audience is more professional than other channels, that’s fine. This is where business people and others are. So if you need to get their feedback try here. A short video may work as part of the mix.
Recruitment. If your HR team are looking to recruit a short video may help.
How to guides. There are a range of things that professional people need. Advice on how to complete a planning application, take on an apprentice and many other things present themselves.
Professional opinion. Best practice guides or vlogging could lend itself well to the platform.
Experiment. The field is clear. Dip a toe in the water.