VIDEO LESSON: What a cringe-making public sector video can teach you about making a non-cringe-making videoPosted: March 5, 2017
Stilted, awkward and forced.
Pity the poor graduates forced to endure the Austalian Government finance department’s attempt at recruitment.
For more than two years I’ve helped to deliver training on how to make and deliver good comms video. Along with my colleague Steven Davies we’ve looked at best practice. But sometimes you can learn from not-so-best practice, too.
What does this teach? Don’t work with a script. Let people be human.
There’s also a parody. But watch out. It’s parental advisory.