TRAINER TALE: What a student’s Adidas advert can teach the public sector

There’s been a trend for story telling by video that packs an emotional punch.

The Polish Christmas commercial and the John Lewis advert are things I’ve blogged about.

There’s been a second trend of students making ads in the style of these. The lad who made the pastiche John Lewis ad which was so good it was taken for the real think springs to mind.

Another one has dropped into my timeline. It’s beautiful. It’s an old man in a home whose yearning to break free is awoken when he re-discovers his old trainers. You can see it here:

It’s lovely. It’s emotional. But stop. Adidas don’t need the extra help.

So much of what I do is in the public sector.

So, what story telling can be made of things in the public sector?

The child whose imagination comes to life through a trip to the library?

The widower who has discovered a new lease of life through a regular visit?

So many potential stories.

What stories could you tell if you tried harder? And communicated differently?


2 Comments on “TRAINER TALE: What a student’s Adidas advert can teach the public sector”

  1. louisereeve says:

    …unless you work in a care home, in which case you’re going to be somewhat upset at this portrayal of what you do…

    • Dan Slee says:

      Very true. It makes an old folks home look like One Flew Over the Cuckoo’s Nest. I wouldn’t argue for a cut and paste recreation. But the idea of using emotion in a story to tell a public sector story intrigues me.


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