ON SWITCH: Updated optimum video timesPosted: October 31, 2016
I’ve updated the optimum times for video content with two platforms being removed altogether.
Gone are the six seconds of Vine and gone too is the livestreaming Twitter application Meercat.
I’ve edited the comms2point0 ever updated video resource here and the chart is here:
So, what do the changes say?
Both are Twitter applications, so not all that much.
I’ve also updated the Facebook Live and Periscope optimum length to 10 minutes. This is emerging as the best length of live video.
Luke Watson, in this excellent Search Engine Journal post, makes the point that Facebook page posts reach single digit numbers. But Facebook Live at the minute is free, so it’s worth experimenting with before it costs.