#FUTUREPROOFED: A book to bang a table with

fp2-cover-shotWhen I worked in the public sector there was a bunch of people a decade ago who would bang the table not being satisfied with business as usual.

They would experiment and try different things. If there was no rule book they would write their own with a spirit of JFDI – just flipping do it. Sometimes they’d put their career on the line just to try something out.

So, I’d learn more from bloggers, coders and engineers as to how to use the social web than I did from the PR establishment. Bold experiments of yesterday quickly became today’s routine.

It’s an approach that has shaped my approach and for many others in the public sector.

I’m happy to say, there is a movement centred on private sector PR just as happy to write new rule books where there are none. Through challenge, experiment and boldness there’s a feeling that there is a better way.

Stephen Waddington in his introduction to the first Future Proof: The Go To Guide For Managers of Agencies and Communications Teams talks of there never being a more exciting time to be in the industry. I’d agree with that. You can download that here for free.

Now, Future Proof: Edition Two has been published.  I’m hugely excited to have written a chapter on the role of video in communications in this book. But I’m far more excited to know that there are more than 30 chapters from fellow travellers who aren’t satisfied with business as usual too.

Hats off to those who wrote chapters and to Sarah Hall for pulling this together.

You can buy the book here in print and kindle here.

A chapter a day handily is set to be released here if you can’t afford the book.

Future Proof: Edition Two chapters

COMMANDING THE RESPECT OF THE BUSINESS COMMUNITY AND THE PITCH TO EMPLOYERS by Francis Ingham

STRONG TOGETHER: WORKING TOWARDS A COMMUNITY OF THEORY AND PRACTICE IN PUBLIC

RELATIONS by Stephen Waddington

WHAT BREXIT TAUGHT US ABOUT THE OPPORTUNITY FOR PR Rob Brown

ECONOMICS SOCIAL DIALOGUE AND PUBLIC RELATIONS Ezri Carlebach

SERVING THE MEMBERSHIP: IS IT TIME FOR THE CIPR AND PRCA TO MERGE? Richard Houghton

MAXIMISING THE TRUE VALUE OF MEANINGFUL CONVERSATIONS TO DRIVE IMPROVEMENT

Matthew Hopkins

FROM PURPOSE TO PERFORMANCE: A RADICAL APPROACH TO STAKEHOLDER ENGAGEMENT

Sean Trainor

CHARTING THE COURSE OR JUST KEEPING YOU AFLOAT: IS HUMAN RESOURCES TAKING YOUR

BUSINESS WHERE IT NEEDS TO GO? Elizabeth Baines

SOCIAL MOBILITY IN PR: A CAREER OPEN TO ALL Sarah Stimson

STITCHING TOGETHER GOOD CORPORATE BEHAVIOUR Karan Chadd

STORIES VERSUS FACTS: DO COMMUNICATORS HAVE A PERSONAL RESPONSIBILITY TO ENSURE THE

PUBLIC ISN’T MISLED? Stuart Bruce

CONTINUOUS PROFESSIONAL DEVELOPMENT (CPD): CAN IT HELP YOU IN A CHANGING WORLD?

Sally Keith

THE JOURNEY OF THE ENGAGED EMPLOYEE Bea Aar

PREPARING FOR THE SKILLS GAP IN THE WORKPLACE OF THE FUTURE Tim Hudson

DELIVERING A 24/7 SERVICE; INTRODUCING AN AGILE MODEL IN PR Dualta Redmond

MANAGING THE INTEGRATION OF BUSINESSES: MERGING COMPANIES, DISCIPLINES, AND

CULTURES Ella Minty

EMBRACING AGILE STRATEGY DEVELOPMENT Betteke van Ruler and Frank Körver

HOW TO AVOID #SOCIALMEDIAMELTDOWN Nathaniel Cassidy

A LISTENING AND INSIGHTFUL FUTURE: CHANGING PR PRACTICE TO DELIVER AUDIENCE LED

COMMUNICATIONS Sarah Clark and Professor Jim Macnamara

SPEAKING THE LANGUAGE OF PROCUREMENT Tina Fegent

STRENGTHENING CLIENT RELATIONSHIPS AND MANAGING RISK Farzana Baduel

MANAGING CLIENT EXPECTATIONS Andrew Reeves

STAFF SALARIES: HANDLING WAGE INFLATION AND SALARY BANDINGS Steve Earl

GROWING PAINS: MOVING FROM AN ENTREPRENEURIAL TO A PROFESSIONAL STRUCTURE

Alicia Mellish

COMPANY CULTURE: MANAGING STRESS, PRESENTEEISM AND MENTAL HEALTH Paul Sutton

WHY GREAT LEADERS ARE GREAT COMMUNICATORS Lucia Dore

INTERNAL COMMS: LEARNING FROM THE PAST AND EMERGING TRENDS Rachel Miller

SEIZING INFLUENCER RELATIONS’ OPPORTUNITIES Scott Guthrie

HOW TO USE THE LATEST TECHNOLOGY TO ACHIEVE EMPLOYEE ENGAGEMENT Ciara O’Keeffe

VIDEO AS A COMMUNICATIONS CHANNEL Dan Slee

LIVE STREAMING TOOLS: A BEST PRACTICE GUIDE Leonardo Stavale

OVERHAULING PUBLIC AFFAIRS: MUCH NEEDED MODERNISATION Iain Anderson

PUBLIC CONSULTATIONS: ENGAGING WITH YOUR AUDIENCE Emily Osborne

HOW THE #FUTUREPROOF PR CAN EMBRACE THE OPPORTUNITIES OF SEO Darryl Sparey

CROWDFUNDING: UNDERSTANDING, INFLUENCING AND MANAGING GROUP BEHAVIOUR

Paul Cockerton

HORIZON SCANNING Stephen Davies

CREATIVITY IN PR – ARE PRACTITIONERS SUCCESSFULLY HARNESSING THE POWER OF

STORYTELLING AND NARRATION? Andy Green

#FUTUREPROOFING COMMUNICATIONS EVALUATION Richard Bagnall

THE IMPORTANCE AND ART OF ARTICULATING THANKS: LESSONS FROM NON-GOVERNMENTAL

ORGANISATIONS (NGOS) Dr Nicky Garsten, Dr Ed de Quincey and Professor Ian Bruce

 


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