F*CKING ADVICE: Me and Jony Ive

Jonathan.IveHere’s one for the Apple fan boys… I went to school with the man who designed the iphone, the ipad and a range of iconic products.

Not only that but I also followed in Jonny Ive’s footsteps and went to the same University too.

Of course, when I say I went to school with, what I really mean is that I was a first year at Walton High School in Stafford when he was in the Sixth form. I’ve a vague recollection of him as being this rather tall student who walked everywhere with an art folder under his arm.

By pure co-incidence I was at Newcastle Polytechnic too years after Ive had left and just before it turned into Northumbria University.

He, I’m quite sure, wouldn’t have even the slightest recollection of me and good thing too.

For some reason I chanced upon a profile of Ive written in the New York Times. It’s that’s the text of the Brian Buirge and Jason Bacher poster on his wall that jumps out.

It reads:

“Believe in your f*cking self. Stay up all f*cking night. Work outside of your f*cking habits. Know when to f*cking speak up. F*cking collaborate. Don’t f*cking procrastinate. Get over your f*cking self. Keep f*cking learning. Form follows f*cking function. A computer is a Lite-Brite for bad f*cking ideas. Find f*cking inspiration everywhere. F*cking network. Educate your f*cking client. Trust your f*cking gut. Ask for f*cking help. Make it f*cking sustainable. Question f*cking everything. Have a f*cking concept. Learn to take some f*cking criticism. Make me f*cking care. Use f*cking spell check. Do your f*cking research. Sketch more f*cking ideas. The problem contains the f*cking solution. Think about all the f*cking possibilities.”

That’s a really good set of advice that should be taught in schools.

Not only that, but as I get to grips with understand the web, the social web and how it affects digital comms that’s also a set of advice to live by.

Picture credit

Ive wikipedia 


4 Comments on “F*CKING ADVICE: Me and Jony Ive”

  1. johnpopham says:

    Ex-Council Communications Officer advises swearing in schools shock!!!!

  2. Absolutely fantastic! Dave Trott outlines those statements I think in his wonderful book Predatory Thinking: A Masterclass in Out-Thinking the Competition, his story telling is like listening to your grandfather giving you the low down on life, the get over yourself and think outside the box that’s wrapped around your head resonates. I agree whole heartedly, this should be taught at school. Just the best, I’ve got to share this.


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