BREW EXPORT: 22 things I learned at two events with tea and cake

8597572574_a81f34dcee_bAn ace thing happened this week. Twice.

We saw the brewcamp idea exported first to Dudley and then to Stafford.

It worked beautifully in both places too.

What’s a brewcamp? It’s an idea that has its roots in unconferences. It’s shared learning through conversation, coffee and cake. Like a coffee morning for militant optimists.

How does it work?

Find a cafe willing to open up after work. Find three topics and people happy to lead a discussion on them. Set up an eventbrite. Tell people about it.

It’s that simple.

But the value is less what the speakers tell you, but the connections you make and the realisation that even after a difficult day you are not alone. Other people still care about the public sector. What’s the value of knowing that it is not you, it’s them?

In truth, both were quite individual. In Dudley, it was called Bostincamp. Bostin being a Black Country word for ‘great.’ In Stafford it was Oatcakecamp. Oatcakes being a North Staffs delicacy that doubles as an expression of regional pride.

ELEVEN things that struck me at  Bostincamp…

  • In Dudley CCG’s media officer Laura Broster they have someone busy re-writing what a comms person should look like in 2013.
  • There are people at Dudley Council who are starting to wake up to social. What they’ll do with it will be amazing.
  • Barriers are being eroded all the time. Often by the people who used to build and maintain them.
  • You can’t argue against case studies that West Midlands Police have. They are a tweeting trojan horse for doing good digital things.
  • Academic red tape is gummier than local government.
  • Lorna Prescott is amazing.
  • The Secret Coffee Club in Pearson Street, Brierley Hill has free WiFi and would be a good place for co-working.
  • If you can’t trust your frontline staff with digital how the hell do you trust them to do the rest of their job?
  • Comms people still need to convince their managers that digital conversations on the frontline are a good idea. Jim Garrow has written well about the Edelman Trust Barometer here. It basically gives a pile of research to back up the idea that people trust the postman more than the chief executive of Royal Mail.
  • There are issues for doctors to use social media. But they are not insurmountable.

ELEVEN things I learned at  oatcakecamp…

  • As training budgets vanish we face a critical challenge of where our learning comes from.
  • At some point there will be a price to be paid for training ending. It may take years but it will come.
  • Bright people do their own learning.
  • If something is free, does that make it have less worth than something that costs £500 to attend?
  • Some people won’t look out of their sector for learning. Some won’t look out of their town.
  • Wolverhampton Council have a cracking Facebook page. But they need to tell people about what they do.
  • Comms people can learn more about good comms from people who in the past we wouldn’t let near comms.
  • The MOD still invest in people. Local government has stopped doing this in many areas.
  • Emma Rodgers is amazing.
  • An oatcakecamp in a fire station sounds cool.
  • Hyperlocal blogs can be patchy in quality but there are some gems like WV11 and A Bit of Stone. If we add some content they may be interested in to general releases we can amplify our message.

I absolutely urge you to go along to one of these when they are staged next.

If there’s not one near you, start your own. Here’s how.

Picture credit

Tea pot http://flic.kr/p/e6C3Yx


6 Comments on “BREW EXPORT: 22 things I learned at two events with tea and cake”

  1. Wow. Oatcakes and learning – the dream!

    In terms of barriers being eroded at Bostincamp, there’s a great post here by Helen Reynolds on Paul Taylor’s blog on this very process.

    Great blog!

    – Dyfrig

  2. […] 22 things I learnt from two events with tea and cake […]

  3. […] An ace thing happened this week. Twice. We saw the brewcamp idea exported first to Dudley and then to Stafford. It worked beautifully in both places too. What’s a brewcamp? It’s an idea that has its roots in unconferences.  […]

  4. […] at unconferences – one about a ConnectingHR event I wasn’t at, the other about a pair of events. It isn’t just me who finds these things empowering, energising and […]


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