Often when I’m co-delivering video training I’ll tell a story about one of the first lessons I learned as a journalist.
“News is people,” I was told. “People connect to people.”
It was true today as it was then.
“Be human,” I tell people in organisations when I’m training them. “Humans connect to other humans.”
This crowdsourced video from Down’s Syndrome blogger Jamie McCallum could not be more human if it tried. It’s a lip synch car pool karaoke that cuts together footage of 50 mums and children with Down’s Syndrome singing to Christina Perri’s hit ‘A Thousand Years’.
The media law student in me assumes they got permission to use the track.
Take a look at the video:
It’s beautiful, isn’t it?
Looking on social media, the parents involved trailed the video and then shared it with their networks who then shared it on.
— Li Rogers (@MamatoSquish) March 14, 2018
And that’s how a campaign is run in 2018. Involve people. Ask people to share.
My own family’s Down Syndrome story
My God daughter Darcey Slee was diagnosed with Down’s Syndrome.
Darcey’s parents, my brother Paul and his wife Teresa, often say that Darcey is just like any other little girl. She doesn’t always do as she’s told. She can be exasperating, funny, tiring and charming just like any other girl.
See those Mums in the video? They’re just like any other Mum.
See those children? The ones clambering into the backseat when they should be signing to the song? They’re just like any other children.
And their mums think they’re great and so do their families.
And that’s the point of this video.
World Down’s Syndrome Day is March 21. Find out more here.
Thanks to Jude Habib for flagging this video up with me.
Train stations are emotional places. You say goodbye. You say hello. You lose a shoe getting onboard and get stranded in the rain.
It was raining. How was the poasenger going to reach somewhere where she could get a replacement pair?
Through Twitter, London Euston’s account spotted the problem and offered a solution.
@Accessorize sell shoes at Euston. We can pick you up in one of our assistance buggies and bring you up to save you getting wet. Let us know and I’ll organise. Which coach you in? ^JH pic.twitter.com/cYQXqZyYHj
— London Euston (@NetworkRailEUS) March 15, 2018
An assistance buggy would pick up the passenger at the carriage door on arrival before taking her to a shoe shop. Beautifully simple and entirely human.
A cherry on top of the cake was the human tweet from Birmingham New Street.
Customer service at its best! Great work @NetworkRailEUS
We are proud to call you our sister Station ^EK https://t.co/JRiITfTtQx
— Birmingham New Street (@NetworkRailBHM) March 15, 2018
Thanks Madeleine Sugden for spotting this.
It’s been a few weeks now since Mark Zuckerburg’s game-changing announcement on how Facebook will now work.
In short, his message was that people will see more from family and friends, more from groups and less from pages. Facebook Live will be rewarded. I’ve blogged on what that may mean for you as a communicator here.
It’s early days on how this is playing out. Some people have embraced the change. Others have sort of hoped they would go away. I’ve found people’s response perfectly mirrors how they are as a communicator. Some have rolled their sleeves up. Others, incredibly, don’t even know the change has taken place.
After delivering Essential Digital Skills for Comms workshops, for me, it boils down to five key questions you need to be asking yourself.
Q1 Have you got money?
If you’ve got money, the chances are you’ll be less affected by the changes. But you will have to spend more to get your content into people’s timelines. But make it good and engaging content to make it work.
If you’ve got a little money, think about tapping into Facebook’s immense hoard of data. So, if you are after brass band enthusiasts in their 20s in Stafford you can find the hard-to-reach easily. With some money. But this should be a small part of your strategy.
If you’ve got no money at all you
Q2 Have you conducted a review on your page?
Think about the area you serve. If it’s a community of 100,000 how many people like your page? From research I’ve done, the answer to that is a small minority. But how are your insights? Who likes your page? When are they most active? What content are they engaging well with? Make sure your content is engaging. Short, sharable, human and informative video. Information that people actually want rather than as a tick-box bucket to chuck stuff.
Q3 Are your pages fake profile secure?
Facebook’s terms and conditions are that each person can only have one profile. Not one for home and one for work. So the ‘Dan Slee Work’ or ‘John Smith’ profiles are against terms and conditions. Facebook calls them ‘fake’. They are at serious risk of being deleted by Facebook without warning. If access to your corporate page is only through fake profiles you at risk of losing access to your page.
Q4 Is your page connecting with an audience?
Just the one page? How is that working for you? How are the smaller pages faring? Are they doing a better job of reaching that sub-audience? If they are, that’s fine.
Q5 How are you with groups?
If you want to understand how groups work go and join a few. The place where you like will have one. The excellent Public Sector Comms Headspace is another. You need to join
Q6 Have you conducted a group review on your area?
Part of the fear of the unknown is not knowing what it looks like. The unopened box on the table is mysterious because we don’t know what is in it. Same with groups. Carry out a review of the groups in your area by town, village, estate, county and ward. You’ll be surprised what you’ll find. You can do this through using Facebook’s own search tool. Make a note of the numbers and the larger groups. You’ll be surprised what you’ll find.
Q7 Have you decided what approach to take with groups?
There are three ways to approach them. The first is ignore them. But I really don’t think that is a strategy for the forward-thinking comms person.
Approach A: Use your own profile to contribute
The second is to use your own profile to join them and take part in the conversation yourself as a representative of the organisation. There are advantages and disadvantages to this. The advantage is that you are a human face contributing to the discussion. The disadvantage is that people can see who you are. You may want to lock down your profile. You may want to turn off notifications from the group so you don’t see what is being said.
Approach B: Use your own profile to contact the group admin and ask them to post on your behalf
This is less risky. Being identifiable to one person may seem a less exposed path than being exposed to hundreds or even thousands.
Approach C: Start your own group.
You’ll need to do it with your own Facebook profile and people will be able to message you. I’ve not seen an engaging group set-u by the public sector but I’m happy to see one.
Either approach A or B are tricky and ask a lot of the comms officer. This isn’t for everyone and managers would be foolish to expect this to be mandatory. But those who are answering this question are making inroads.
Of course, let’s not forget that Facebook may not be the channel for all of your audiences. But with almost 40 million users in the UK this is not a channel to disregard.
I’ll be tackling the Facebook issue and running through research on groups and what people are using them for at the ESSENTIAL DIGITAL SKILLS FOR COMMS workshop in Manchester on March 23 and London on March 29.
Dan Slee is co-founder of comms2point0.