DIGITAL COMMS: How #ourday helped tell the local government story

Okay, so the stats of the #ourday event tells one story but there is so much more to tell.

What was it? It was a chance to see what local government did over a 24-hour period.

A load of unglamorous unheralded tasks across the 700 services that your council does to help improve people’s lives.

A total of 10,161 tweets reached a potential audience of 768,227 people, according to organisers the Local Government Association.

And 3,967 accounts tweeted or retweeted the updates. That’s a large set of figures.

Hats off to Sarah Jennings and the Local Government Association team for attempting to herd cats and encouraging people to take part in the event.

Lovely stories

It goes without saying that the snippets of stories that emerge point to why things like this work.

The officer talking about the public art in Walsall or the barking dogs being investigated.

Tales like this is beauty of campaigns like #ourday.

It’s a model that does work.

But what next?

Back in March 2010 at Walsall Council we staged Walsall 24 an idea we shamelessly borrowed from the inspirational GMP 24 which saw every call logged to Greater Manchester Police’s call centre.

It was fun, inspiring and brilliant to do and we learned loads.

But it dawned on us that actually, this is how it should be everyday. If we’re doing good things then we should tell people in a variety of channels.

But most of all it underlines why devolving social media access is important and that the sweets should be shared. Something I never tire of banging on about.

It’s public relations that’s taken out of the pr department. Or comms that can be done by non-comms.

Because stories from the frontline handcrafted and authentic are like bullets of gold in telling the local government story.

Making the most of a Twitter 24

The big lesson we learned in Walsall was that things like this shatter glass ceilings.

This is the important bit.

Take screen shots of what you’ve done. Print them out. Circulate them. Turn them into posters. Put them where people can see.

Add them to your intranet.

That piece of praise for the parks department that came back from a resident? Tell parks.

That shot of the roadmending machine out and about? Put it on the noticeboard in the Town Hall.

By taking things offline we can show the benefits of using digital communications to people who may never have thought that this is for them.

I bet that’s what the real legacy of #ourday will be if you’re careful.

Wouldn’t it be good if…

Next time we did this there are lots more of the difficult stuff to cover. The social care people, the binmen, the teachers and the housing staff.

And wouldn’t it be good if there was a single issue – as well as everything – to focus on too. Whether that be signing people up to a library. Or doing a specific task.

But maybe more important than that is the fact that it starts conversations and makes local government appear what it can be best. Human.

Creative commons credit

Urban initiatives http://www.flickr.com/photos/watchlooksee/4525612637/sizes/l/

Man http://www.flickr.com/photos/watchlooksee/4526163424/sizes/l/


SPEED DATA: Ideas for local government spending transparency

Only the wisest and stupidest men never change.

Confucius said that. Only, thing was he never worked in local government.

Speed of change in open data is blisteringly fast and getting faster.

In the Spring I thought all this would be important in 12 months time. Wrong. It was important TWO months later.

Local government in the UK has been asked to publish spending over £500 line by line.

A few months back Maidenhead and Windsor Council were hailed as a shining example of how to do this.

A few months on and the shine is wearing. Yes, they deserve praise for innovation but bright people have pointed out that you can do so much more if you publish a little bit more than a handful of categories.

Change was one of the themes of a session in Birmingham by Vicky Sergeant of SOCITM and hosted by Birmingham Council on the subject of publishing spending transparency open data.

It was a chance for people to bounce ideas and was an alphabetti spaghetti of a gathering with SOCITM, LGA and LeGSB.

Will Perrin from the Local Data Panel that helps shape data.gov.uk policy delivered a clear message:

There will be no spoon feeding from on high.

Eighty per cent of problems have been solved with blog posts such as this, he says.

It’s now down to councils to be brave and stand on their own two feet.

In the words of social media pioneers: Just Flipping Do It.

The combined efforts of the groups at the meeting are likely to publish at some stage some valuable advice on how best publishing spend can be put on line. These are things that struck me in the meantime.

Here are 12 key pieces of advice I took from the day

1) Publish open data-related FOI requests. Great idea. Further research shows you’ll have to be careful about publishing personal data not just in the name and address field but also in the text of the response.

2) The size of the dataset would double if it included ALL spend.

3) You can run a programme if you are clever to remove – or redact – at source personal data from social care and children’s services data.

4) You may need to make it clear to suppliers that this change is taking place. Not all are following this whole debate. In fact, I’d be amazed if any of them are.

5) Commercial confidentiality is a grey area. As Will said, the Information Commissioner’s presumption is to publish in the public interest but there is worryingly no case law to show where this has been tested.

6) Publish a unique identifier for your authority when you are publishing open data. Finance people will know what this is. It identoifies the line of data as being from a specific council.

7) Put an email address as a first point of contact for residents queries. Maybe people don’t have to go down a 20-day Freedom of Information response route first to get an answer.

8)Set-up an Open Data Panel in your council to keep-up the pace of publication.

9) Use the licence that can be found at data.gov.uk. It’s been looked at by government lawyers. Creative Commons while great hasn’t really been tested in  law in the UK.

10) There are a lot of codes in local government finance. If you don’t know what a CIPFA BVACOP code is make friends with someone who does.

11) Don’t plough a lone furrow. As a council or an officer don’t be alone. The Communities of Practice website is an excellent place to learn and discuss.

12) Guidance maybe getting drawn-up but don’t let this stop you. The LGA, SOCITM and others are looking what would work best. Don’t wait for them, however.

13) Communications is important. You need to explain it internally as well as to elected members, residents and suppliers.

14) Getting management on board. Yes, local government is being asked to do this. Yes, a enthusiastic volunteer is still better than 10 pressed men.

15) Publish monthly. Some in the web community are baffled as to why publication can’t be done at the end of every working day. As a compromise the Local Data Panel are saying publish monthly but within a month of month end.

Ian Carbutt from the LGA made some excellent points at the meeting. He points out there are three main areas that have several sections to them.

  • What and who its for: Local authority ID code, directorate, goods and services, service department.
  • Payment details: invoices, invoice number, net amount, VAT, gross amount, date of payment.
  • Supplier: name, contract title, supplier company number or VAT reference.

Pick from those three paints a better, more complete picture and may lead to fewer FOI requests.

LINKS:

Pezholio blog on the SOCITM Birmingham local data event. A useful summary and some very useful comments.

Creative Commons

Money: Glamlife


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