Sometimes a press release just isn’t enough to tell a story. Living day-to-day as a carer can be tough. To give a flavour of just how tough Walsall Council comms team members Tina Faulkner and Becky Robinson live tweeted four hours to show – with sensitivity – how dementia affects the life of one couple Sheila and Ron. You can follow it here and you can also read their story here. But this one powerful story is just part of a wider drive to highlight often unseen work carried out in social care in Walsall. Tina explains the background to the innovative campaign which uses a mix of old and new media:
If I could wear a t-shirt that best describes how I feel about work right now it would bear the slogan “I heart Social Care”.
I can see some of you now, exchanging a knowing look with your laptop or iphone and thinking, “Yep, she’s a social worker.”
Not a bit of it. In fact I’d be a rubbish social worker. I’d just want to scoop everybody up and take them home with me and we just haven’t got the room. Plus the retired greyhound would have something to say about that. He’s very set in his ways.
No, I heart social care as a press and pr officer who is working to try and dispel some of the myths about this area of work and highlight some of the innovative things that are going on. The things that are making a real difference to people’s lives and should be shouted about.
I have been working with my colleague Becky Robinson, a public information officer, to run week-long multi-media “events” called Who Cares? (see what we did there!) to show a side to social care that’s not picked up on.
The first one we did was last November and we featured the story of a paraplegic man who left residential care after 27 years to live independently, with support.
We Tweeted the calls coming into our social work teams which ranged from adult safeguarding tip-offs to families and carers wondering how to make life easier for loved ones leaving hospital.
We also showcased the stuff done by the community social work scheme which can sometimes be a simple as helping someone find a friendship club in their community to get them out of the house a few times a week.
And our Neighbourhood Community Officers got a look-in too as they go into some seemingly hopeless situations and bring about a sea change.
All in all it was a great week and we know it made some people sit up and take notice.
So it seemed only right to do it all again. And make some more people sit up and take notice.
This time round we’re tweeting from the home of a lady who cares for her husband with dementia to try and convey the relentless demands and challenges that this role brings and to try and make us all a bit more aware of dementia and mental health issues.
We’re tweeting from a carers’ consultation session too and featuring the partnership work being done in our communities to offer people of all ages, something to do and somewhere to go.
And we’re looking at people with learning and physical disabilities who were sent out of the borough for care many years ago, away from their families and communities, who are being supported to come back.
If we can achieve this in social care with all of its perceived “barriers” we can achieve it anywhere.
If there’s one thing we’ve learned from all this it’s “Don’t assume people won’t want to speak about their experiences.”
In our experience they have no problem with speaking up – it’s getting people to listen that’s the key.
You can follow the tweets from @whocareswalsall on Twitter or via this link on CoveritLive:
A social care blog: The Who Cares Walsall blog
A tweeting social worker: @ermintrude2
The Guardian: Walsall uses Twitter to ask who cares about social care
The Guardian: Social care and social media live discussion round-up
Community Care: Time for social work to embrace social media
Creative commons credit:
“That’s a shame isn’t it?”
That’s more or less what someone from a local government organisation said to me. They weren’t really listening and it got me thinking.
What’s a social media surgery? It’s volunteers with digital know how being put together in a room with voluntary groups and charities who would like to know.
It’s about giving a voice to groups who really need a voice.
It’s an idea that emerged three or four years ago from the vibrant community of Birmingham bloggers.
Nick Booth of Podnosh has turned that idea into something truly remarkable that has outgrown the West Midlands (disclaimer: I just think Nick is great.)
Podnosh won a Big Society award for the project hence the conversation I start this blog with.
I’ve helped out at a handful social media surgeries. Not as many as I would have liked. But enough to know why people do it and enough to be applauding wildly those who truly deserve the award.
Is it sad local government didnt win this?
Not at all. Because this isn’t a local government idea. It’s a community one.
But it also got me thinking about local government’s role.
A lot of the early volunteers come from local government. Birmingham City Council’s Digital Birmingham arm recognised it’s worth quite early on and helped get volunteers, for example.
That’s more a yardstick of there being decent people at councils rather than some strategic thing.
But social media surgeries, from what I see, are built on far more than volunteers from local government and I wouldn’t want to overstate their role.
Social media is transforming council communications. Gritting updates now come via Twitter. Libraries have Facebook pages.
But local government is founded in Victorian Britain and can still act like it at times. Even the best Twitter stream unplugged into officers who don’t want to listen will ultimately fail.
Just recently, I’ve helped start a Facebook page to help regeneration officers understand how they can make Walsall a town where creative people will live and work.
It’s called ‘Can We Make Walsall A More Creative Place?’
It won’t change the world, but I’m gobsmacked at how if you plug into networks and listen they’ll crackle with electricity and they’ll tell you things. I’m a bit excited at how its playing out.
Just recently I spent a really inspiring hour or so at Shropshire Council with Nigel Bishop, Jon King and others. Part of what they are doing is looking at how to embed social media in every corner of the council and at every step of the way. Not just as the end stuck on as a megaphone to tell people. Jon writes about it here. In short, they’re after better listening as well as communicating. That’s quietly brilliant.
So, what can local government really get out of what’s built at social media surgeries?
They can be places to help build good listening.
That strikes me as being very important.
CREATIVE COMMONS CREDIT:
Chris and Mary http://www.flickr.com/photos/podnosh/3529022026/
Laughing at Dudley Social Media Surgery http://www.flickr.com/photos/gavinwray/5921616904/sizes/l/in/photostream/
Once upon a time clip art was once cutting edge.
No, really. It was.
Back in 1997, the first Walsall Council website sported a dancing light bulb.
No, really. It did.
There’s also a notice telling people that the website was under construction (it’s slide number two on the presentation embedded in this post.) If you’re on a mobile device the embed may not be showing. If that’s the case the link is here.
We need to evolve, learn and innovate. Nothing demonstrates that better than the late 90s webpage frozen in time showing Billy the Bulb and one giant leap for a council website. Time has moved on and we need to too.
At the Socitm Learning from Better Connected event at Manchester there was plenty of examples of innovation.
Not least the forward-thinking webteam who ripped up the rule book and re-designed the liverpool.gov.uk website based on what people want rather than what officers think people want.
Here’s my preasentation that I’ve posted to Slideshare.
Included on it are:
Some stats on internet use.
Some stats on the mobile web.
A quick map of the Walsall media landscape 2011 and 2005.
A quick case study on engaging with the community through Flickr.
How a countryside ranger can tweet from the sharp end.
Some stats on Walsall 24 which saw us live tweet for 24 hours in real time.
All good stuff for 2011, but you can bet your bottom dollar in 13 years time when we’ll All have robot butlers it’ll seem a bit tame and dancing lightbulbesque.
Quite right, too.
BETTER CONNECTED: Case study: How a community festival used social media – with 4 extra ideas for next yearPosted: September 21, 2010 | |
Digital skills may be valuable online but offline they’re part of a mix of things needed to make an event work.
One blogger has argued that its such a part of her life she didn’t think of ‘social media’ as such anymore. It’s part of life.
That’s fine for digital natives. But that’s not the case for people like Walsall artist Alan Cheeseman.
Together with a team of like-minded volunteers he helped stage a festival in the Caldmore in Walsall in the West Midlands.
Walsall Council chipped in with funding and support. So did social housing provider whg, the National Lottery and one or two other places.
Where’s Caldmore? First, it’s pronounced karma. Narrow Victorian terraced streets crowd around a small green hardly big enough to host a cricket square. Legend has it that Boy George lived there in his Walsall days.
It’s a place where migrant workers settled amongst the indiginous English to take low-paid jobs in factories. The communities have remained while the factories they came to have gone to the wall.
It’s a place a mile square of three churches, a mosque and a Sikh temple.
It suffers from deprivation, crime and suffers the stigma of a prostitution problem that has eased.
But as the Caldmore Village Festival shows, the place has a powerful resilience and a creative and community-minded people.
In part its scores of micro-communities around the mosque, the church, the pub or the temple.
For this event they came together.
More than 11,000 came to 15 venues across three days for the festival.
Kibadi, Bollywood dancing, live music and dance brought people in. So did the Pakistani sport of stone lifting. An amazing sight where men lift carved stone.
Ask Alan what made it worth while and its not the numbers that excite him. It’s the little stories. It’s getting the tearaway kid to put a volunteer’s orange bib on and give him what could be the first piece of responsibility he’s ever known.
But what role did social media have in all this?
“Things like the internet. That’s for educated people really, isn’t it?” says Alan.
“I’m not sure how much of what we did actually helped.”
In Walsall,the percentage of people online every day is below the national average of 60 per cent.
Caldmore is the place the Talk About Local project was invented for.
An initiative to bridge the digital divide and equip communities with an online voice the initiative trained Alan and set him up on a blog.
Sessions open to all backgrounds were run at a neighbourhood resource called Firstbase by community worker Stuart Ashmore where the basics of WordPress were explained.
As a tool for communities this blogging platform is as powerful as a printing press in the 19th century.
Easy to use and simple to master it gives an online presence to anyone with an internet connection.
Alan explained: “We used the blog. We’d update it maybe once a month and we had links to it coming from around 50 other sites.”
Alan was quietly impressed at the digital waves he did make: “I was quite suprised to see 1,000 hits in the week before the festival started.”
But as Alan says the main lesson is to see digital as just one part of the jigsaw. That’s something some forget. It may reach some people. It won’t reach everyone. So what does?
“Networking helps,” says Alan. “A piece in the local paper helps. So do leaflets.
“We made contact with several organisations and we found that their agenda was similar to ours in many places.
In effect, Alan was doing the things that work on the web in the real world.
The message to the online community? Online is part of the answer. It’s not the answer on its own.
Or to put it simply, the equation is this:
Face-to-face + networking + leaflets + digital + newspaper support + community groups + public sector + council staff + ward councillors = a successful community event
The Caldmore Village Festival’s digital footprint…
Blogging – A WordPress blog with monthly updates.
Flickr – Walsall’s Flickr group members were invited along to the event too were made welcome. Some amazing pictures came out of it. A group was created as a repository for images.
Plug into the blogging eco-system – Walsall news aggregator The Yam Yam – named after the way Walsall people are supposed to speak – plugged the event through its website, it’s Twitter and Facebook streams.
Twitter support – Walsall Council Twitter stream @walsallcouncil linked to new blog posts.
Link support – Links to the blog ended up on around 50 sites.
YouTube – A short film of the stone lifting attraction helped raise the profile.
Ideas for future online activity…
1. Twitter — A face to the organisation on the @hotelalpha9 would work brilliantly. Or simply a festival stream.
2. Facebook — In Walsall, Facebook is the platform of choice with 197,000 people registered in a 10 mile radius. A fan page for the festival will capture that support.
3. Flickr — Use the images from year one to promote year two. Bring the Flickr group back for a second year.
4. Foursquare — Add the venues to the geo-location game. Leave tips for things to do.
Creative commons pics:
Swissrolli: Police officer: http://www.flickr.com/photos/swissrolli/4673534659/in/pool-caldmorefestival
Stuart Williams: Wigs: http://www.flickr.com/photos/swilliams2001/4656475393/sizes/s/in/pool-1470631@N22/
Stuart Williams: Parade: http://www.flickr.com/photos/swilliams2001/4656478577/in/pool-caldmorefestival
Stuart Williams: Drummer: http://www.flickr.com/photos/swilliams2001/4656478577/in/pool-caldmorefestival
Good pictures leap from a page to celebrate, amaze and tantilise.
Poor pictures shout loudly. But not in a way you’d like.
One source of good pictures is the website Flickr which has more than four billion images. It’s something I’ve blogged about before.
What’s on there? Think about any subject and there will be pictures. A whole heap of them. And Flickr groups too. It’s the civilised corner of the web where people are constructive and are happy to licence their images through a Creative Commons licence.
Residents have self-organised and are daily taking an avalanche of brilliant pictures.
It can be a community around a love of countryside. Or of cats. Or a geographical community brought together by an area.
In Walsall, a borough of 250,000 near Birmingham in the UK that’s expecially the case. There are more than 100 members, 5,000 images and a vibrant Flickr group.
People like Steph Jennings, Lee Jordan, Stuart Williams, Beasty, Tony M, Nathan Johnstone and others do brilliant things.
At Walsall Council, we looked at their shots we wondered aloud how good it would be to showcase their shots on the council website. After all, people taking pictures of the place they live and seeing them showcased on their council’s website HAS to be a good idea.
As part of a web refresh, Kev designed a Flickr friendly header that woud apply across all pages.
Next the pictures. A comment was posted on the Walsall Flickr pages to flag up what we were looking to do. We asked people to add the tag ‘walsallweb’ to each individual picture if they wanted the shot to be considered.
We were staggered to get more than 400 shots tagged for consideration in three days. An amazing response that showed the community support.
The postbox shape of the header ruled out scores of images. We also steered clear of people shots because of any problems with permissions.
The first shot was a canalside image. By linking back from the council site to the original Flickr image we embraced the web 2.0 approach of sharing.
The image got more than 150 hits in just over two weeks.
SIXTEEN THINGS WE LEARNED…
1. Ask permission. Photographic copyright by default lies with the photographer. Even if there is a creative commons licence available I’d still ask. Just to be on the safeside.
2. Ask permission to name and link back to the original picture too. For some people photography is a hobby they don’t want publicity for.
3. Rotate images. Try and use pictures from around the borough. Not just the photogenic park.
4. Rotate photographers. Share the love around.
5. Use freelance pictures too. But ask permission. The licence you may have originally negotiated may only be for print use, for example.
6. Be seasonal. A cornfield in summer sun looks great in August. It may not be so at Christmas.
8. Stage a competition to encourage participation. Post a topic.
9. Use Flickr images across the site. A cracking shot of a park would work well on the park pages, for example.
10. Be aware of your policies towards people. Do you need to get permission forms signed in order to use the image for publicity.
11. Join Flickr. Contributing to the Flickr community is a good way to build bridges and understand how it works.
12. Acknowledge using a shot via a comment under the picture from the council Flickr account. Comments are a social part of Flickr and a way to give praise.
13. Create a gallery. A page on the council website to gather the header screenshots.
14. Stage a Flickr meet. Generate content and allow residents to take shots of their landmarks and building.
15. Showcase your area. It’s a chance to really show off.
16. Skill up. Make sure there is the skills base for several team members to add content.
bccdiy.com - A website for Birmingham put together by bloggers that uses Flickr images brilliantly.
Lichfield District Council – Some lovely shots of the Staffordshire city of Lichfield using Flickr.
San Fransisco’s District Attorney’s Office – Great blog on how a US office is now using photo sharing.
LGEO Research - Good blog by Liz Azyan on how Lichfield used user generated content.
Coventry – How Coventry City Council use Facebook to showcase official images.