Just lately I came across a rather magnificent link to the MOD’s digital guidelines.
As a starting point for beginners or for the more advanced they’re pretty handy. The US Army Social Media handbook has been around for a while and it’s good to get a British perspective too.
What do they offer?
Well, it’s basically a pretty robust framework that strikes the balance between common sense security and telling stories. Frontline staff are encouraged to go via the chain of command to tell their stories.
As the introduction says:
UK Service and Ministry of Defence personnel are permitted to make full use of social media (such as social networking sites, blogs and other internet self-publishing), but must:
- Follow the same high standards of conduct and behaviour online as would be expected elsewhere;
- Always maintain personal, information and operational security, and be careful about the information you share online;
- Get authorisation from your chain of command when appropriate, and seek advice from your chain of command if unsure.
There’s some interesting social media presences that have grown over the past few years.
The UK Forces Afghanistan Facebook page has more than 12,000 likes and has a social approach with shots of servicemen and women. There’s a big input from families which is interesting to see. The feel is upbeat and focussed on the safety of the soldiers, sailors and airmen. The cover shot of a soldier waving to the Afghan passing by is unmistakably hearts and minds territory.
A rather good Flickr page Defence Images gives a feed for shots with creative commons licences for re-use.
The Ministry of Defence blog is a useful round-up of links as well as news updates. It also covers the deaths of service personnel.
There are two voices that come through the MOD social media pages. First is servicemen and women themselves. Second are their families. This is less of a forum to debate and question the rough edges and controversy of war and it feels like a deliberate decision for this. But as a means for the MOD to talk to people direct this is an interesting resource that will only grow.
Of course, the great thing for those in the public sector is that the fact that they are doing it at all is a battering ram to break down barriers. After all, if the Army are doing it sensibly and with rewards where’s the risk?
“The best social media,” it read “doesn’t happen in an office.”
That’s dead right.
For a long while now I’ve been arguing that communications people should share the sweets, relax a little and learn to let go. It’s by doing that they can really reap the rewards of good and trusted communications channels.
I’m not alone by any means in thinking this and it’s excellent to start seeing the rewards being reaped.
Here are some good examples of digital communications that caught my eye over the last few months.
What’s worth commenting on is that the majority of the good examples are not done directly by comms people. They’re done by people in the field telling their stories or they’re using content that first originated outside an office to tell a story.
Real time updates by people on the ground work brilliantly.
Back in 2008, digital innovation in the public sector – and third sector – was isolated. What this quick link collection now shows is that it’s mainstream and unstoppable.
National Trust Dudmaston Hall, Shropshire – If only more organisations were like the National Trust. We’d all be eating better cake for one. They’re also getting good at digital communications. They’re equipping venues with social media accounts to give you updates and insights from the ground.
I’m quite partial to this stream from the Shropshire stately home which is near Bridgnorth and a personal family favourite. They talk to people and they update. More people are likely to sign-up for a venue rather than an organisation that looks after lots of venues although there is a space for that too. You can follow them on Twitter here.
Acton Scott Museum, Shropshire – An imaginative use of pictures makes this Twitter stream fly. How can you not see horse drawn ploughing and not want to go and visit? You can follow them on Twitter here.
National Trust Central Fells – Using the principle if you do good things tell people the @ntcentralfells Twitter do a good job of updating people on the work they do. Most of the time it’s witnessed by two walkers and some sheep. They updated progress on building a bridge in a remote spot of Easedale in with pictures of them at work and reaped the benefit of feedback from people stuck in offices. You can follow them on Twitter here.
Supt Keith Fraser – A Superintendant in Walsall who keeps people up to speed with events and crime in the town. Personable. Informative and willing to engage on the platform. You can follow him here.
Swedish Tourist Board – It’s rather marvellous is this. Technically, it’s run by the Swedish Tourist Board but this isn’t a collation of picture book shots and platitudes. They give the @sweden Twitter to a new Swede every week. More than 20,000 people follow it. You can follow them here.
I know this writer! Qaisar Mahmood askes what it means to be Swedish. The answer he gets: ”Blond and reserved”.
— @sweden / Micke (@sweden) April 3, 2012
Walsall Council Countryside Officers – I’m a bit biased in that I know Morgan Bowers the countryside ranger but I absolutely love what she has done with social media. A digital native she uses her iphone to update Twitter with what she is doing, what newt survey results are and pictures of the sky over Barr Beacon. This is brilliant. You can follow her on Twitter here. Her manager Kevin Clements has also picked up the baton on Twitter with regular updates. You can follow him here and it’s good to see the burden shared.
Walsall Council Environmental Health Officer David Matthews – Britain’s first tweeting environmental health officer David Matthews was a big part in why Walsall 24 worked as an event. He was able to spot snippets of interest that he passed through for others to tweet. Afterwards, he didn’t need much persuasion to take up an account in his own name. The @ehodavid was puts out the normal updates and warnings but with added humour. Much of the frontline updates is anonymised. Pictures taken of dreadful takeaways need a health warning to look at during lunchtime. You can follow him here.
9 cases of Campylobacter food poisoning last week Symptoms include diarrhoea/vomiting/stomach/pains+cramps+fever FAQ? tinyurl.com/boeanm2
— David Matthews (@EHOdavid) April 2, 2012
Pc Rich Stanley blog – Walsall has a stong claim to be a digital outpost. One of the big reasons for this is the way West Midlands Police have picked up the baton – or should that be truncheon? – and embraced social media. Pc Rich Stanley uses Twitter well but also blogs excellently on various day-to-day aspects of the job. Here he talks about policing the Aston Villa v Chelse football game.
Walsall Council Social Care – People in social care do a brilliant job. They’re good at saving lives. Literally. But all too often they don’t do a good jo of telling their story. As a sector they shelter behind big stone walls and hope a high profile case like Baby P NEVER happens to them. Tina Faulkner and Becky Robinson are comms people who both understand old and new media and have blogged stories from the frontline. You can read them here.
Walsall Leather Museum Audioboo – Francesca Cox eyes lit up when she heard of Audioboo. A couple of days later she posted this chat with a demonstrator about her first day at work. What the clip does is open up all sorts of possibilities with oral history and when embedded on another website brings a different aspect to this.
US Army – Like geeks with an interest in sub-machine guns the people behind the US Army social media presence are blending both interests well. Pinterest is a way to collect pictures in the one place. If pictures tell 1,000 words this collection speaks a great deal on what messages the military would like to get across. It’s split into themes. You can find it here.
Can We Make Walsall A More Creative Place? – Walsal Council’s regeneration scrutiny committee wanted to look at the creative industries. We launched a Facebook page to begin to connect. Fifty people have liked it so far to allow the start of feedback. Face-to-face meetings are now planned. You can like it here.
NASA Facebook timeline – One of the many things I really love about this page is the way NASA have embraced timeline. Scroll back to 1965 and you can look at content they’ve updated from that year featuring the first NASA spacewalk. For any organisation with a long history this approach is a must. You can like it here.
Northycote Park and Country Park on Facebook - Wolverhampton Council’s parks team do a really good job of innovating using social media. They’ve been experimenting with creating Facebook pages for venues. This is Northycote Park and Country Park and has 200 likes a few weeks after it was launched. It has pictures of new born lambs and updates on events. You can like it here.
Monmouthshire Council Youth Service on Facebook – Hel Reynolds has flagged up this page. A youth worker updates it. Not a comms person. This means that it has a tone that suits the people it is aimed at and doesn’t come over as trendy uncle Monmouth breakdancing at a wedding. You can like it here.
US government’s EPA Documerica project on Flickr – In the early 1970s the Documerica project sent photographers to capture environmental issues across the country. They captured car jams, low flying planes, people meeting up in public spaces and other things. They’ve posted many of the images onto Flickr and they’re a time capsule of how the US was. You can see them here. To update them they have a blog to encourage a 2012 version here and a Flickr group here.
Torfaen Council on Flickr – Here’s a council that is posting images to Flickr routinely. They show a good range of images that residents can see. You can see them here.
WV11 on PACT meetings – The wv11 blog have worked with West Midlands Police to cover public meetings – known as PACT meetings – to allow residents to pose questions and see what is happening in their patch. It’s great work and shows how you can connect to people who want to be civic minded but struggle to reach meetings. You can read a blog of a meeting here and a storify here.
Oldham Council – It’s an excellent idea to make interactive council meetings. This Guardian pieces captures why.
Birmingham City Council – Comms officer Geoff Coleman has done some excellent work with live streaming council meetings. It opens up democracy and promotes transparency. It’s netted 10,000 views. You can read about it here.
Birmingham City Council’s election plans – This year plans to be a big year in Birmingham. There’s a chance of a change of administration and there will be great attention on the council and most importantly, how they communicate the changes in real time. What better way than crowd source what people want? You can read it here.
Caerphilly Council – Digital video clips are easy to consume but notoriously difficult to do effectively. Many have tried in local government but few have been as effective as Caerphilly Council with their nationally sigificant use of YouTube clips. One clip both pokes gentle fun at themselves and features a sheep with social media logos roaming the borough. It makes you smile. It keeps you informed. It’s fleecey brilliance.
Creative commons credits:
Or at any rate a place where local newspapers are no longer the only show in town?
Go to Cannock in Staffordshire and you’re closer than you think.
Gone or retreated in the past four years are the Rugeley Post, Cannock Mercury and the Rugeley Mercury.
Another of them, The Chase Post, closed this week as 45 jobs were cut from Midlands titles.
As a young man I spent some time on work experience on the Post learning the ropes.
Mike Lockley, its editor on closure, was in charge when I was there and recently celebrated 25-years at the helm.
A dynamo of a man powered by his love of a news story he was capable of a generosity of spirit to those looking to find a start in the industry. A generation of staff and work experience people have him to thank. Me included.
So do the school children who saw pink custard back on the menu after some Mike Lockley-fired Chase Post campaigning.
I have him to thank for my first front page by-line. A piece on a Cannock musician whose speculative letter to Reggie Kray resulted in an offer of money from the gangland kingpin and an offer of unspecified ‘help.’
“I was a bit worried when Reggie Kray wrote to me and offered me money,” the musician told me.
“What if he wanted a favour doing? And have you seen his writing?”
He was right. The note handed me looked like it had been written by a left handed 10-year-old and was signed chillingly ‘Your friend, Reggie Kray.’
Of course, Reggie only became ‘gangland kingpin’ in the stumbling copy that Mike re-wrote. My version was far more boring. But the cutting helped get me a job.
Mike was also an award winning columnist. His piece announcing closure is typical. Wry, amusing and self depracating.
In a piece written a few days before closure was announced Mike celebrated 25 years in charge by writing that ‘a town without a newspaper is a town without a heart.’
So what of the future of news?
The excellent Dave Briggs, who does things with the web in local government, once rolled his eyes at me on this subject.
“The thing is Dan,” he said. “There really is nothing in life as boring as the future of news debate.”
In a sense he’s right.
Because out in the real world it’s not really an issue.
Because people are finding their own ways of getting news whether its from across the web, Facebook, Twitter or a hyperlocal blog.
Think of the now dead Football Final. As a kid the paper shop was full of blokes at 5.30pm waiting for the Pink to be delivered because they’d missed James Alexander Gordon read the final scores on Grandstand on BBC1.
If football scores have been sorted then what of news?
I’m not sure there is a golden bullet answer. As Alastair Campbell told the Express & Star which still circulates in Cannock, the news agenda today is far more fractured.
Hyperlocal blogs like Connect Cannock are part of the future, there’s no doubt about that.
So are Facebook, Twitter and LinkedIn streams targeted at micro audiences around a library, a piece of open space or a service area.
So, what does this mean for local government comms teams?
Once again, the need to think about what you are doing and how much resource you point at the web.
Ex-journalists have often been hired in local government press offices because they know how to write and package information for newspapers.
Many of them are changing with the changing landscape.
But as the social web grows how long is it before a blogger gets hired by a local government comms team for their ability to communicate using WordPress, Facebook and Cover It Live?
Seven links sees bloggers talk about things they’ve learned from what they’ve posted and nominate five bloggers to do the same. The result is some learning and picking up some other blogs you may not have come across before.
Andy Simcox, the blogger who nominated me, works in local government. He writes about things here. He writes with honesty about often personal things. It’s good stuff.
So, to pass it forward here are seven things I’ve learned and five bloggers I’d recommend and like to know what makes them tick too. I could have listed about 15 quite easily from the blogroll on the right but ere are five.
My most beautiful post
Being a news journalist was easy. You asked who, when, where and why and invariably wrote it in the first par. “Two people were taken to hospital when three cars collided on the M6 in West Bromwich today.” Easy. What I found difficult were features that need a different approach. The only feature I wrote in 12 years as a print journalist I could hang my hat on was about my grandfather’s death in the First World War. Not on the glamorous Western Front but of dysentry in Mesopotamia, near Basra in modern day Iraq.
With Remembrance Day approaching I told that tale again as a blog. It’s a desperately sad story that knocked me sideways to write and involved a death in the First World War and the domino consequences that ended with a mother abandoning her children to search bins for food. It’s here.
My most popular post
Showing colleagues Twitter I posted a request to people who followed me for advice. It came back in unexpected numbers and quality. Rather than cast it to the wind I collected it, blogged it and thought no more about it.
Things started to get a little mad when it wa spicked up by @twitter and reposted. Overnight, 8,000 people clicked through to read it and overall 22,000 have. More than 700 people have retweeted it on Twitter. Mad, really.
The moral? Do and share and there’s unexpected consequences.
My most controversial post
Writing about things in local government isn’t actually that controversial. But Andy Mabbett once got quite animated about what we did with opening-up museums to Walsall Flickr group members. The museum service wanted people to sign a quite draconian permissions sheet based on a neighbouring council’s. The hugely talented Steph Jennings worked to draw-up a compromise that left everyone happy. Andy argued that it should have gone further. It’s not exactly the Rumble in the Jungle but you can read it here. What did I learn? People don’t have to agree with everything you say and that’s a good thing. It makes you think.
My most helpful post
There motivation for this blog was to share what we’d done at Walsall Council. The most important step we’d taken was the route we’d taken to secure a green light. This boiled down to eight steps. It was written with someone from Lancashire in mind who at UK Govcamp made a plea for help. What did I learn? It’s good to share.
A post whose success surprises me
The post on helping colleagues understanding Twitter that’s also my most popular. It was a bit surprising was that.
A post I feel didn’t get the attention it deserved
There’s some stinkers that don’t deserve a wider audience. This one about what Turkish football team Galatasaray can teach local government probably deserves a wider re-pimp.
Not for it’s immediate impact. A handful of people read it. But the post wondering aloud a conversation I’d had with Si Whitehouse if we should have a hyperlocalgovcamp led to some good things that I’m hugely proud we did. It’s here. I suppose that’s the point. It’s not the numbers. It’s what a handful of readers can do with it that counts.
Here are five – from lots – that I rate highly and really do urge you explore:
Chie Elliott is brilliant. There is a tonne of good learning on her blog Blaggetty, Blogetty Bragitee. As a publishing person who packed it in to get NCTJ training as a journalist she has a different perspective on news and the media. She’s always bang on the money, always engaging and always thoughtful. That she is job hunting means she is writing a blog of quiet rage at the system she finds herself. Some people sink when hit with the invisible brick walls of the JobCentre. Not Chie. You can read here unemployment blog here.
I’ve probably learned more from Liz Azyan than any other local government blogger. There is more pearls of wisdom per square inch at her blog LGEO Research than almost anywhere else online. The other week I dropped her an email on behalf of a colleague asking her for 100 words on her thoughts on user testing websites. She didn’t just reply to the email, she wrote a blog on it. That one act sums up the generosity of spirit and willingness to share that endlessly inspires me about the local government community online.
When I was starting to get my head around social media there were a few people I badgered for help. I rang them up in the manner of a cold caller. Alastair Smith patiently listened and explained. He was the first person to tell me about Flickr. His work at Newcastle City Council has been trailblazing and his blog on engaging with an angry community on Facebook set a standard. You can read him here and now he’s back in local government I’m kinda hoping he’ll pick up the blogging baton again.
Jim Garrow works in emergency management in Philadelphia. That’s emergency planning in the UK. But wait. It’s not a blog about hi-vis jackets and tabards. It’s big picture stuff. There isn’t a blog like it for stopping me in my tracks and making me think. You can read it here and I urge you to.
Kate Hughes is doing some brilliant stuff quietly in a corner of the Black Country. As a press officer for Wolverhampton Homes she is innovating in an area where you wouldn’t imagine there is the ability to innovate. If it works in Wolvo, it can work anywhere. You can read her blog here.
Over to you I think …
Creative commons credits
Stop Erica Marshall of muddyboots.org
This blog has clocked-up more than 50,000 page views in the past 21 months.
Considering it was only ever written for two men and a dog that’s something I’m falling off my chair at.
Mind, that figure is skewed by a single crowd sourced blog post on what I should tell colleagues sceptical about Twitter. That got RT’d by @twitter itself and pinged to its 5.4 million followers.
But what it did do was make me think of why I started blogging in the first place. What has resulted and why I think others should too.
There are 98 million words a day posted to WordPress blogs, 53 per cent of bloggers are aged 25 to 35, according to Mashable.
Why did I start blogging?
Because I was getting a fund of information from them myself and wanted to add to that stream.
Because I similarly felt I had something to say and share.
Because something on Liz Azyan’s excellent blog prompted me to take the plunge.
Because – most importantly – I bet @jaynehowarth who was similarly dithering that if I didn’t I’d send her cake.
Some of my blogs have been absolute stinkers. Some I’m proud of. One I even wrote in a car park in Solihull. All have been written in my spare time.
Valuable thinking time. An online notebook to refer back to. Having a voice. Shouting about some of things we’ve done or others have done well.
There’s been the unexpected spin-offs too. A chance to speak on interesting subjects to interesting people at interesting places. I’ve a vague feeling this may be a help to my career at some point down the track.
Why YOU should blog
For all the above reasons. But mostly because we’re all learning. All of us. There are no experts. There’s just shared knowledge. Your view is a just as important. There’s not a blog post I’ve read by someone in local government I’ve not learned something from.
Because with platforms like WordPress it’s pretty straightforward.
Because it’ll give you skills for the future. Whether you write about local government things or, like Kate Goodall, a blog on parks you take your dog for a walk in.
Because ‘do stuff then share it’ is a good thing to aspire to.
Because none of us are experts on everything. But we do know about our tiny corner of the allotment and by sharing it we get a sense of the bigger picture.
Creative commons credits
Red tulip Erica Marshall of muddyboots.org
One of the great things about a bright idea is that someone comes along, innovates and makes it even better.
Last year Greater Manchester Police had the bright idea of tweeting all the calls they had in a 24 hour period for #gmp24.
At Walsall Council we picked up the ball and hooked up 18 Twitter accounts to tweet what an average local government day looked like for #walsall24.
The linked social approach went global with a 24 hour event that reached a potential audience of more than a million people.
Water Aid 24 was a worldwide operation realtime stories were posted from across the world moving from Australia to Nepal to Africa and South America.
It’s amazing the stories that were told. Here is a few:
- On the blog, Slus Simba, Papua New Guinea, on the Water Aid blog wrote about his pride in encouraging people to build life saving water toilets.
- In Nicaragua, Mishel, aged 15, has to collect water herself and walk home with it. We get to see a twitpic of her.
- In Mozambique, taps were installed at two primary schools while in Britain, the routine back office functions were tweeted.
- In Nepal, only 203 of 3,915 villages have been declared ‘open defecation free.’
- In Timor Leste, Jose ‘Rui’ de Oliveira Pires drives an hour by motorbike every day to remote villages to carry out work.
- In Liberia, it takes two days to travel 300 miles. Roads as well as water is needed.
It’s the bringing together of those stories that build a picture of work going on around the globe.
It brings the fact that people die from water borne disease right home to your smart phone. The subtle message is this: give us the means to act and we’ll do it for you.
But the YouTube clip recorded for Glastonbury that’s embedded above also helps deliver the message in a fun, accessible way.
There’s a few things I love about this:
It thinks big. It brings together a variety of voices to tell a louder story and it uses the real time approach that is uniquely powerful. There is a stronger connection made in real time by a message delivered with a picture.
But the campaign does not stay on Twitter. It’s on the Water Aid blog, YouTube on their website and is communicated through the traditional means through press release to the media. It’s brilliant stuff and shows how social media and traditional routes can work hand-in-hand.
You can also read the highlights of the event on storify here.
Months before Stephen Fry turned Twitter’s guns on injustice a happy band of cricketers got there first.
Instead of Daily Mail columnist Jan Moir the target was the heirarchy of a Midlands village cricket club.
Angry at the ousting of Fillongley 2nd XI cricket captain Richard Bennet the Save Benno campaign was launched.
It raised a smile, support and pressure on the powers that be.
Every time the club’s committee tried to outflank the campaign with the club’s rule book it was across social media. They appeared wholly out manoevred by the protesting players.
The campaign was designed by frustrated player David Howells and his team mates. In the end they were beaten by the club’s committee. But was it all fruitless? Not entirely. A point was made.
It was also an imaginative marker for how a campaign using social media could be waged.
What could be the first cricket match arranged over Twitter was also played as a result. Looking for a fixture Save Benno used Twitter to broadcast an appeal.
As press officer for Stone SP Cricket Club and a Twitter user the fixture was a no brainer.
The game was excellent, except for my comedy run out with just 1 run on the board.
Aside from this, it was an excellent match decided by a boundary hit on the final ball.
Footage shot on Flip was taken for a Sky Sports-style highlights package. After much beer was drunk in the Pavillion that idea got kind of scaled down.
Instead an A Team-style You Tube calling card was made for more fixtures.
SO, WHAT DID IT PROVE?
1. Social media are excellent campaigning tools.
2. Sports teams looking for fixtures can use Twitter.
3. Sports teams should use Twitter to broadcast score updates.
4. Flip video highlights packages for You Tube are a brilliant idea.
5. Brilliant ideas are dreamed up over a beer.
6. Cricket is a superb sport played by superb people. It’s just the administrators that let it down.
7. If you are not part of the conversation (in this case the committee were not) you look leaden footed, slow and unresponsive.
The Save Benno blog
Save Benno on Twitter
Save Benno on You Tube