It’ll be staged Bond Company in Fazeley Street, Birmingham.
This place used to be a warehouse that shipped ice to London. I mean. How cool is that?
Now it’s a meeting space and offices for Birmingham’s creative industries.
Commscam will see more than 150 people come to put their collective heads together for a barcamp around comms, pr, marketing digital stuff. You can mention the word ‘press release’ too. That’s allowed.
I’m pleased to say there’s a real mix between local government, government and people outside these fields and a mix too between unconference veterans and newbies. That’s just how it should be.
Why am I biased? Because I’m helping organise it with Ann Kempster from the Cabinet Office and Darren Caveney from Walsall Council two quite brilliant people.
Why are we doing it? Because we’ve seen enough of how unconferences work to see that they can be hugely successful and we think there’s things to be discussed and ideas to be shared in our field.
So, what’s the agenda? There isn’t one. It’s a big blank sheet of paper that those who are coming along will help to shape. That’s the beauty of an unconference. It all gets pulled together by those who are coming along. You can find out more about the event at it’s website here and if you haven’t already feel free to mention a session here. You don’t even have to have a ticket as we’ll be livestreaming some of the sessions and we’ll be tweeting too on the #commscamp13 hashtag.
So why are we doing commscamp?
Well, I can’t speak for Darren and Ann but for me…
We need to share ideas and inspiration. In 2013 it can be tough working in comms in and around government. But those who work in the field can be a hugely passionate bunch. A good idea at the FCO could well work somewhere in local government. Without big budgets sharing the ideas can work.
You don’t have to be an unconference veteran to get something out of it. Just last week I was up in Manchester for the LGComms social media event. Rather bravely, they tried a loose unconference element. Of the 60 in a room about six had been to an unconference. Was I worried? Yes. People were only too keen to suggest the 12 sessions we had. Commscamp was roadtested and passed.
You need to plug into the West Midlands. Okay, so I’m a bit biased (but I declared that right there at the start) but there’s been a stack of good things in the West Midlands for some time around digital and innovation. Perhaps it’s the beer or the geographical closeness but there’s ideas to be had and shared.
You need to learn from people outside comms. Some of the best ideas and approaches I’ve had have come from talking to bloggers, engineers, police officers and coders. Listen. Talk. Learn. While there’s a focus on PR people there’ll be some input from those outside the sector too.
Local government people need to talk to government people once in a while. There are ideas in Shropshire that may shape what’s done by a government department to communicate to people. Vica versa too.
Our sponsors are lovely. There’s a big list of them down the side of the blog here.
If you’ve ever been told: ‘what we need is a comms plan’ and wanted to scream you’ll be in good company. There’ll be a session of primal screaming just to get over this, I’m sure.
Cake is good. Underpinning any unconference is the cake table. Baking is the first social media, I’m sure of it.
Here’s your call to action right here:
1) If you’ve got a ticket say ‘hoorah!’ and think of something that you’d like to see cracked or maybe think of something you are proud of and would like to share. Post it here on the discussion thread.
2) If you haven’t got a ticket go to February 26 in your calender and put the date in your diary along with the words: “Dammit, I missed a ticket but I can still follow #commscamp13 on Twitter.” There’ll be a livestream posted to this hashtag on the day too.
3) If you’ve a ticket and you can’t go tell us, say: ‘oh no!’ Tell us and we’ll release it to the frankly large waitlist.
4) Take a look at the commscamp blog here.
5) Can you help? See how you can help here and share the buzz. Or as we’re in Brum, point people where to catch the buzz. Take a look here to see how you can help.
Back in the day, you’d get a big ruler, a sheaf of cuttings and work out column inches.
Then maybe work out who could have read them.
Proudly, you’d boast of how 500,000 would have seen your campaign.
Then everyone would pat themselves on the back.
Only thing is, that nice as that is that just doesn’t prove a hill of beans.
How many turned a page and ignored it?
Add social media into the landscape and things get even more complicated. That niche Facebook page with 200 liking it? A waste of time? Not at all. Not if its the right number for that niche activity.
How do you measure success?
What counts? Likes? Retweets? Twitter followers?
Maybe the number of press releases you wrote or the tweets you sent?
The impact of communications – traditional or digital – must be not the passive audience who glanced at it but what people did as a result of it.
So, in other words, it’s how many people signed up for that course or how many used a web form instead of calling a help desk.
Frustratingly, that means it’s not a universal measurement. Getting 12 people signed-up for basket making session could well be just as much a success as getting 100 to join a library.
But it’s more than that.
One thing that’s always irritated me about measurement – particularly social media measurement – is a the vagueness of the results.
Take Klout. Break the news to your chief executive your organisations’ score is 55 and they’ll more than likely look at you strangely.
Other monitoring that produces a notional number also leaves me cold.
Your rating has gone up by 2.2. So what?
But it could well be that comms people already have the answer to all this right under their noses.
The cost of things counts
A few years ago, web standards organisation SOCITM did some research into the cost to local government of doing things for residents when they got in contact.
Doing something face-to-face costs £8.62, by telephone £2.83 and the web 15p.
Accountants PWC apparently also did some similar work calculating the cost of local government replying to a letter was around £10.
So maybe one way to evaluate some comms activity was to look at the situation before you got involved and then look at it after.
In other words, helping channel shift, that act of going from the expensive offline to the cost effective online.
Did the number of phonecalls dip? Did the letters fall? Did more people use the web to report it?
That’s a figure that really start to pass the chief executive credibility test.
That’s also a language that officers can understand too.
That could well be the beginnings of an argument not just to better evaluate but critically to help explain and justify the role of communications in the public sector in 2013.
That’s quite a powerful idea.
Dr Gerald Power’s white paper for Govdelivery on channel shift which is here.
Creative commons credits