800? Really? Absolutely.
Chances are if you leave your house you’ll have come across something that the sector has done or helped with.
Trouble with such a vast thing that most people struggle to name more than half a dozen things that local government does.
“The council? They empty my bin and gave my next door neighbour planning permission for their horrible extension,” may be a common answer.
The struggle of how to tell people what local government what they get for their council tax is a timeless one and never been more important.
One way to tackle it is the Local Government Association’s Our Day which aims to put Twitter in the hands of some of the unsung heroes who do some of the unseen jobs.
Back in 2011 at Walsall Council I was part of a team which was the first in the country to use Twitter in real time to tell people what a council did across 24-hours. It won the inaugural LGComms social media gold award. It’s a model of communicating with people that quiet fascinates me. It breaks down barriers. It shines a light. It informs and educates.
Some tips on live tweeting a Twitter event
There’s lots of different ways but here’s some things to bear in mind.
Everyone thinks their day job is boring. But everyone else finds it interesting. That may be your 12th pothole of the day. But you use what to fill it? And it’s outside the school my children go to, you say? And the council has done 4,000 so far this year?
Routine tasks build a broader picture. You’ve got a team that cuts overgrown hedges. They do it every day. I didn’t know that. They’ve done 11 streets today. That’s important to the people who live in that street that is now safer to walk in at night. Tell them where and when.
Pictures work better than text. People are four times more likely to open a link to a pic than a link to text.
Yes, you can talk about programmed work. If you are collecting bins in those three estates then tell people. (See: routime tasks build a broader picture.)
Sharing the sweets is a good idea. Get the librarian to talk about her day on a library account. Get the museum to do something on theirs. All of a sudden it makes sense to have different voices.
Use the main account for sharing the other accounts. You won’t want to run everything through one account. Use several. Create some if you have to.
Get people to channel shift. If you’ve got a web form to report potholes promote it.
News is people. My old editor’s maxim rings true. Talk about the people who do the service. Bob the lifeguard or Keith the caretaker who has been doing this job for 12-years.
Capture it and share. Create a storify to allow you to capture what was said at 2.37pm that Monday afternoon. Tell people and embed the library’s story on the library pages. It’s more interesting.
Schedule some content. If you are sure it’s going to happen and to save you some time you can schedule content via something like hootsuite.com. It’ll lay down some background noise for you.
Avoid Twitter gaol. This is where Twitter doesn’t like you posting more than a certain threshold and thinks you are a spammer. Avoid going over 20 tweets an hour from one account and you should be okay.
Capture it and share it internally. More than anything an event on Twitter will be an internal comms thing. You’ll be telling staff about the organisation they work in. You’ll also be telling people about social media who just think it’s Stephen Fry eating breakfast.
Have fun. Be creative. Tell your story.
Creative commons credits
Hello Reader… I’d like you do me a quick favour.
Normally, I try and post some ideas, case studies or things that have impressed me about digital communications. If you’ve got something out of them then great. If that’s the case they I’ve a favour to ask.
I’d like you in the words of Deelite to vote, baby, vote. For a local government digital comms manager Carl Haggerty. Would you do that for me? And spread the word with your friends and colleagues?
Who is Carl Haggerty? He’s been nominated for the Guardian Public Services Awards and the Leadership Excellence shortlist. You can see the shortlist here – and vote Carl while you are at it.
Sure, there’s some great people that shortlist. There’s a local authority chief executive, a chief constable, a chief prosecutor and a bloke who is doing great things at the heart of government with digital. Each of these no doubt deserves the accolade of being shortlisted. There should be more good people in the public services.
But I’d still really like you to Vote Carl.
But I’d also like to tell you some reasons why I’d like you to do me that great favour.
Because he’s at the sharp end. Carl is digital communications manager at Devon County Council. It’s probably an unfashionable place to some. But it’s got a great recond in the field. They were the first council in the country to use Twitter. They have a good grasp about what digital skills are and people who are involved with digital are encouraged to blog as part of their learning.
Because they’ve encouraged innovation and learning. They encourage people to learn and share skills through innovative ways. They stage internal events that take a different slant at what they are learning about. Like this event that encouraged people to learn through playing a board game.
Because Carl likes dogs. Look at this picture. What a lovely dog. Another reason to Vote Carl.
— Carl Haggerty (@carlhaggerty) September 28, 2013
Because of localgovdigital. A peer led group set-up with the help of the LGA this is bringing together and sharing good work from across the country. Carl is chair. He’s really good at it and has got a good sense of direction about what needs doing. It’s starting to get stuck into some good work. Our blog is here. (Disclaimer: I’m also a member.)
Because like me Carl has been shaped by the unconference movement. In local government training budgets are largely a thing of the past. As the challenge of digital looms we’ve never been in a worse state financially as we are now. People like Carl are staging events to encourage learning for free. Because they want to. And because in an era of no experts we’re all learning and all contributing.
Because this will make a difference to all the above. It will. Honest. It will bring recognition and allow Carl and people like him to do more of the things that local government needs to do.
Because just imagine what kind of statement we can make. A bloke in Devon who is a leading light in making digital work better in local government who connects people using social media and who builds on them and gives back a heap of things can take down a load of very respected people to win an award.
How cool would that be?
Please do your bit and Vote Carl.
It’ll be staged Bond Company in Fazeley Street, Birmingham.
This place used to be a warehouse that shipped ice to London. I mean. How cool is that?
Now it’s a meeting space and offices for Birmingham’s creative industries.
Commscam will see more than 150 people come to put their collective heads together for a barcamp around comms, pr, marketing digital stuff. You can mention the word ‘press release’ too. That’s allowed.
I’m pleased to say there’s a real mix between local government, government and people outside these fields and a mix too between unconference veterans and newbies. That’s just how it should be.
Why am I biased? Because I’m helping organise it with Ann Kempster from the Cabinet Office and Darren Caveney from Walsall Council two quite brilliant people.
Why are we doing it? Because we’ve seen enough of how unconferences work to see that they can be hugely successful and we think there’s things to be discussed and ideas to be shared in our field.
So, what’s the agenda? There isn’t one. It’s a big blank sheet of paper that those who are coming along will help to shape. That’s the beauty of an unconference. It all gets pulled together by those who are coming along. You can find out more about the event at it’s website here and if you haven’t already feel free to mention a session here. You don’t even have to have a ticket as we’ll be livestreaming some of the sessions and we’ll be tweeting too on the #commscamp13 hashtag.
So why are we doing commscamp?
Well, I can’t speak for Darren and Ann but for me…
We need to share ideas and inspiration. In 2013 it can be tough working in comms in and around government. But those who work in the field can be a hugely passionate bunch. A good idea at the FCO could well work somewhere in local government. Without big budgets sharing the ideas can work.
You don’t have to be an unconference veteran to get something out of it. Just last week I was up in Manchester for the LGComms social media event. Rather bravely, they tried a loose unconference element. Of the 60 in a room about six had been to an unconference. Was I worried? Yes. People were only too keen to suggest the 12 sessions we had. Commscamp was roadtested and passed.
You need to plug into the West Midlands. Okay, so I’m a bit biased (but I declared that right there at the start) but there’s been a stack of good things in the West Midlands for some time around digital and innovation. Perhaps it’s the beer or the geographical closeness but there’s ideas to be had and shared.
You need to learn from people outside comms. Some of the best ideas and approaches I’ve had have come from talking to bloggers, engineers, police officers and coders. Listen. Talk. Learn. While there’s a focus on PR people there’ll be some input from those outside the sector too.
Local government people need to talk to government people once in a while. There are ideas in Shropshire that may shape what’s done by a government department to communicate to people. Vica versa too.
Our sponsors are lovely. There’s a big list of them down the side of the blog here.
If you’ve ever been told: ‘what we need is a comms plan’ and wanted to scream you’ll be in good company. There’ll be a session of primal screaming just to get over this, I’m sure.
Cake is good. Underpinning any unconference is the cake table. Baking is the first social media, I’m sure of it.
Here’s your call to action right here:
1) If you’ve got a ticket say ‘hoorah!’ and think of something that you’d like to see cracked or maybe think of something you are proud of and would like to share. Post it here on the discussion thread.
2) If you haven’t got a ticket go to February 26 in your calender and put the date in your diary along with the words: “Dammit, I missed a ticket but I can still follow #commscamp13 on Twitter.” There’ll be a livestream posted to this hashtag on the day too.
3) If you’ve a ticket and you can’t go tell us, say: ‘oh no!’ Tell us and we’ll release it to the frankly large waitlist.
4) Take a look at the commscamp blog here.
5) Can you help? See how you can help here and share the buzz. Or as we’re in Brum, point people where to catch the buzz. Take a look here to see how you can help.