#LGCOMMS: the digital debate: is traditional comms dead?
Posted: May 19, 2013 Filed under: communications, local government | Tags: 2013, academy, cardiff, digital, lgcomms, pr. clocal government, social media 2 Comments »
It’s the LGComms Academy in Cardiff this week. A three day event looking at where we are, why we are and where we’ll be going in communications in local government.
There will be some excellent speakers and there will I’m sure be much to learn. You can take a look at the line up from May 21 to 23 via a pdf here. The line-up is not available in a more a ccessible format, I’m afraid.
Last year, there was the profoundly depressing experience of a panel on social media being glibly introduced with the words: “There’s only two things wrong with social media. It’s not social and it’s not media.”
Thankfully, the person who uttered these words has since spoken of his sea change in attitude. There’s also a lot of digital on the agenda. There’s even an unconference slot with Lloyd Davis on Thursday afternoon which should be interesting.
Is traditional comms dead?
There’s also a Think Tank discussion I’ll be chairing on The Digital Debate: Is Traditional Comms Dead? That takes place at 6.30pm on Tuesday May 21. On the panel will be Eddie Coates-Madden of Hull City Council,
Eddie Coates-Madden, Assistant Head
of Service: Communications and Marketing, Hull City
Council, Gavin Sheppard, The Media Trust and Sara
Moseley, Cardiff University
Kuku Club, Park Plaza Hotel
With that in mind here’s five links that may fire some thought. See? I’ve even highlighted some key points to save you the bother.
Are comms the blockers?
Catherine Howe, of Public i wrote a useful summary of the commscamp unconference session in Birmingham asking if comms team are the single biggest block on good social media un local government.You can read the full text of her post here.
I think we have to conclude that communications are often blockers to social media activity but that they have good as well as bad reasons for acting this way. As the use of social media becomes more entrenched then I would speculate that this will become increasingly a question of organisational leadership rather than any specific practitioner groups and that it will be important to start discussing where that leadership should come from. If we want to start to see social media operating outside of comms then arguably that leadership needs to be external as well. The question of being good organisational customers of digital projects will perhaps be the next challenge we have to collectively face in taking some of the excellent best practice we see around us into more mainstream use and out of the ambit of a single team.
In defence of the press release
Local government press officer Kam Mistry wrote a defence of the pr here sparked by a different debate at commscamp in Birmingham earlier this year.
When you dissect it, you realise that the press release is a fantastic form of communication. You grab someone’s attention with a good headline, they then read your first paragraph and, assuming it’s still interesting, will continue to
read the rest of it and then publish it. I suppose it’s a bit like the mating game – initial attraction, stimulate interest, maintain interest and then… oh dear this is turning into a Swiss Toni metaphor.
Yes, the press and media are having to evolve but they will be there for many years to come. Newspapers – in print and electronic forms – will continue to be key channels for effective communication and we really should not see them, or press releases, as anachronisms.
Put it this way. First there was radio and then television came along. Have we all thrown away our radios?
You can read the full text here.
PR is dead and so are newspapers
Eddie Coates-Madden is part of the LGComms panel and wrote this on the challenge that traditional pr and newspapers face and a presentation he gave:
And I ended with my prediction of the future for journalism; that it will be fast, fast, fast; that stories are everywhere, not on a Press Release; that everyone can be a journalist (not necessarily a good one, but everyone can break stories and has the tools to publish); that journalists have become a brand in themselves; that broadcast without response is dead; that there will be ever more accountable journalism, more easy disgust, more easy offence and that accountability is every organisation’s to handle, and that there are more easily targeted campaigns and more moral tensions. activism is clicktivism and that might mean more and more difficult challenges, to freedom of expression, politically unpopular views, financial security, even – when wrongly done – to personal safety.
Death to the campaign!
Jim Garrow works in public health in Philladelphia. He writes a blog and updates it prodigiously. He has the uncanny ability to nail things. This post may be uncomfortable – nay challenging – reading for comms people at LGComms. But that’s why you should read it. He argues that campaigns are counter-productive and switching things on and off don’t work with people.
First, it assumes that our audience is there, available, placid and interested, during the time we decide they should hear our messages. If they are otherwise ready to lose weight, or set up a communications plan, or change the batteries in their smoke detectors, except for some family crisis that happens during our predefined “campaign time,” then they don’t get the message that they need to change their behavior. (This is a HUGE reason I despise days, weeks and months
that celebrate or raise awareness for something; what, tuberculosis doesn’t matter the other 364 days of the year?
The other reason only communicating through campaigns is harmful is, in my estimation, infinitely worse. Say your timing works out and you get lucky and actually find someone who was patiently waiting for your message. Not only that, but the message is specifically tailored to the group she self-identifies with (because you’re still marketing to audiences and not everyone), and she takes action on it. She’s moved from Contemplation to Preparation based solely on your messaging. Congratulations! But, what happens when you end your campaign? Specifically, what happens to this wonderful person that you’ve prepped to be ready to move forward and actually change her behavior? Does she not move to the Action stage? Does she resent your messaging for leaving her hanging, alone? Is she willing to wait another year for you to become interested in her problem again? Will she even listen next time?
Creative commons credits
Newspapers http://www.flickr.com/photos/53531820@N00/1664489869/
Movable type http://www.flickr.com/photos/cibergaita/97220057/sizes/l/
Yellow wall http://www.flickr.com/photos/notsogoodphotography/2911854766/sizes/o/
FOUR REASONS: Why I’m not in the CIPR
Posted: April 22, 2013 Filed under: Public Relations, social media | Tags: chartered institute of public relations, cipr, comms, communications, localgovcamp 14 Comments »
There are four reasons why I’m not in the CIPR which is progress, I suppose, as there used to be five.
Of course, the optimist in me calls this a 20 per cent improvement year-on-year.
But the realist in me still thinks there’s an 80 per cent reason for me not to join. Just yet. Although there’s much I greatly admire.
The CIPR – the Chartered Institute for Public Relations – is an organisation based in London and represents PR people from across the broad sweep of the industry from the newest student to the most experienced agency chief. It costs £260 to join as a member with £50 of that being a joining fee.
They do good things
It’s also an organisation I do have time for. Their excellent CIPR conversation aggregates blogs from people across the industry and pulls them into one place. They’ll also be tweeted. Disclaimer: my blog gets syndicated there from time to time and Andrew Ross does a fine job in pulling all of this together. I learn things there.
I’m also quietly rooting for Stephen Waddington to become president in the current elections. Why? Because he’s from Northumberland. But mainly because he understands digital communications and sees its growing place of importance. Besides, he tweets pictures of lambs on his farm.
It was a Twitter exchange with Stephen and then with CIPR member Stuart Bruce a couple of days ago that prompted me to think just why I wasn’t a member. So, here are the reasons:
Four reasons why I’m not a member
1. I’m local government. I spend a lot of time in the trenches with my sleeves rolled up doing day-to-day comms that doesn’t easily fit into extensive comms plans. There’s definitely the ability to draw-up one page of A4 as a comms plan in 20 minutes that is a skill that draws on local knowledge.
It also means that having a budget to carry out strategy is largely a thing of the past.
2. I’m West Midlands. There’s no question that if I was in London with the events on offer this would be a different proposition. But a trip to the capital makes even a free event cost £50 and the activities in the middle of the country are scarce.
3. I’m public sector. With budgets cut it means that paying £200 to attend a day of conference isn’t ever going to happen anytime in the next 20 years.
4. There’s too many PR people. Stick with me on this. When we were getting our head around social media in 2008 case studies were rare and the CIPR seemed to be living in the past. A group unhealthily centred on print and talking a 20th century language of channels and key messages. The ideas that formed the bedrock of our use of social came from coders, bloggers, police officers and geeks who were busy inventing new envelopes to push to care too much about comms plans. They inspired us at events like localgovcamp and every day still do. As social tools become easier to access the role of comms is changing. It’s often those at the frontline who are doing amazing work and it’s the role of comms to inspire, train and give the green light.
I’m sure there are some hugely talented PR people who are re-writing the rule book. But there are many more rule books being invented on the web by others outside the traditional comms job description. These are the geeks that are inheriting the world that are taking code, messing about with and building things.
The fifth?
There was of course a fifth which isn’t always the case these days. The CIPR is not just understanding digital but doing some great pioneering work with it too.
No comms organisation can exist in 2013 without both eyes firmly on 2023 and not with it’s heart hankering for 1983.
Creative commons credits
Telephones black http://www.flickr.com/photos/nicholasjon/4331186333/sizes/l/
Telephone red http://www.flickr.com/photos/twosevenoneonenineeightthreesevenatenzerosix/8186649265/sizes/l/
ROUGH JUSTICE: Jo Smith is clearing her name
Posted: April 21, 2013 Filed under: local government, Public Relations, social media | Tags: argyll & bute, comms, conferences, events, Jo Smith, Journalism, local government, PR, scotland 3 Comments »
So, it all started with a whimper and ended with a bit of a bang.
Jo Smith has taken a massive step towards clearing her name and accepted an out-of-court compensation payment from Argyll & Bute Council rather than press ahead with her claim for unfair dismissal. You can read all about it in the Dunoon Observer.
Okay, isn’t this just a backwater story? Actually, no. If you work in local government, are a comms person or speak or have ever learned something at a conference this all is pretty significant. Had Jo lost there may have been a chilling effect on all three.
It’s an attractive story on the face of it. Council spin doctor accused by an anonymous source in the Glasgow Herald of saying at a conference she’s been spying using social media. Uproar at conference. Politicians get angry. She gets sacked.
Only thing was it was not true. There was no uproar at the conference. The story emerged four months after it took place. The comments some people attributed to her at the event were not made. People at the conference confirmed this. There were no spy accounts despite a thorough and expensive internal investigation. Jo even topped the feedback as being the most popular speaker with attendees. Some uproar.
Disclaimer: I was at the uproar-less conference and confirmed this less exciting version of events to the Glasgow Herald journalist who first wrote the non-story and failed to quote me. Or organiser Nick Hill. As a former journalist that’s, how shall we say, somewhat disappointing. I also contributed to the internal inquiry along with others who were at or spoke at the event.
You may have heard of Argyll & Bute Council before. They gave the world a world case study in how not to do social media. You may recall they picked a fight with an eight-year-old who was blogging on the Never Seconds blog about her school meals. Jamie Oliver and others came in on the child’s side and they were forced to climb-down. You just know you are on a loser when even a sock puppet makes up a song about you…
You can read BBC technology correspondant Rory Celland-Jones’s take on the Argyll & Bute Never Seconds debacle here.
By the looks of things there are enough people in Argyll & Bute asking questions that now need asking and I think that’s best left to people there.
Jo hasn’t commented on the matter but as organiser Nick Hill this week told Scottish media:
““I organised the conference where the allegations stemmed from and I told both the newspaper involved and the council’s investigation at the outset that Jo didn’t say any of the things she was accused of.
“This has been an extremely trying time for Jo, and I know she wants to thank everyone who has supported her: family, friends, the National Union of Journalists, colleagues and fellow communications professionals. This episode would have been much more difficult to weather without their efforts.
“I know Jo wishes Argyll and Bute Council all the success it deserves.”
Here are seven thoughts…
1. Would the Never Seconds blog debacle have happened with Jo Smith in her post? It was clear that there was no handle on how to respond to bloggers. Or how to respond when things started to go wrong. A Twitter account that was silent but being bombarded with angry tweets is a case study in how not to. It shows the value in having a digital communications-savvy comms person on the bridge.
2. This shows why it’s a good idea to be in a union. The National Union of Journalism stepped in to offer advice and legal representation. Not everyone knows it covers PR people too. I’m in it because you just never know when you’ll be in a situation that Jo found herself in.
3. Jo Smith is made out of stronger stuff than you or me. Weaker people could have gone under. Heaven knows there must have been some dark times but she battled through and can now hold her head up again.
4. It begs the question of what Jo now does about a sometimes digital foot print. In which some pretty vile stuff remains. She’d be entirely forgiven for taking a long hard think about that with her legal team.
5. There could have been a chilling effect on the sharing of knowledge across local government comms had Jo have lost. Many would have re-thought the benefits of speaking at conferences or even attending when the penalty for mis-quoting is the sack and potential career ruin.
6. Jo is an excellent and engaging writer. We were fortunate enough to take a guest post from her on comms2point0 last year based on her experience as a London 2012 games maker. You can read it here.
7. She now deserves to make a success of her life as she puts her experience behind her. With the determination she’s shown she will. Vindicat PR is her new venture and I hope she’ll continue as a contributor to comms2point0.
PRINT TRUTH: ‘Newspapers in print are clearly going away. I think you’re an idiot if you think that’s not happening.’
Posted: April 12, 2013 Filed under: communications, Journalism | Tags: channel shift, communications, Journalism, news, newspapers, print 3 Comments »
Fail to understand the changing landscape and very soon you won’t have a job.
It’s something I’ve been banging on about for some time now and It’s true whether you are a journalist, comms person or a fifth generation pit prop maker in 1983.
A bright person a few weeks ago told me that there would always be newspapers because they’d always be there.
I disagree.
People thought that about coal mines once too.
There’ll always be news but there’ll always be print newspapers? Really?
As the rise of Twitter as a breaking news medium and sites like BBC that’s just not the case.
Here’s an interesting few quotes from John Paton, CEO of Digital First Ventures who own, as their website says, more than 800 print and digital products that reach 57 million customers a month.
If you aren’t taking it from me take it from a news organisation that has a $1.3 billion turnover.
They are quotes that comms people need to know about because they represent more evidence of the seismic change in the media landscape.
But why switch to Digital First as a company name?
“Digital First is my name. I’ve been saying it long before I got here. The name originally was to say very loudly — in a headline kind of way — that what we thought we did in newspapers, we had to change
dramatically. And that, of course, meant digital first.
“And actually “digital first, print last.” I wanted to hammer home that this idea about the Web as something else we do was ridiculous.”
“The Web was and it should be what we do. Print is something else that we do, which happens — at this moment in time — to have almost all the revenue. But that’s not going to be our future. It was something that I named to try to hammer home that message. It’s kind of funny — I don’t think they have a “digital first” strategy at Google. They have a strategy. The name, hopefully, if we’re successful, becomes very dated.”
On paywalls and digital dimes…
“I don’t think paywalls are the answer to anything. If we’re swapping out print dollars for digital dimes, I think paywalls are a stack of pennies. We might use the pennies in transition to get where we’re going.”
On newspapers going away…
“Newspapers in print are clearly going away. I think you’re an idiot if you think that’s not happening.
“I don’t think that news organizations are dying but are newspapers going to stop running in print? Yeah. Absolutely.”
On making the shift…
“I think we still are too afraid to take the kinds of risks we need to take because there’s so much money tied up in print. We have $1.3 billion in revenue. And of $1.3 billion, $900 million is advertising and $165 million of the advertising is digital advertising. Four years ago, that was almost nothing. That $165 [million] is going to have to more than double in three years. To do that, we’re going to have to take some risks on the print side. That’s the one thing that scares the [expletive] out of everybody.
“I love newspapers. I’m a newspaperman. My father was a printer. I started off as a copyboy. I love newspapers. But they don’t love me anymore.”
You can read the whole interview here.
That’s something worth reflecting on.
Creative commons credit
News stand http://www.flickr.com/photos/chicagogeek/3377807208/sizes/l/
Reading http://www.flickr.com/photos/maong/3588867138/sizes/o/
POINT BREAK: 16 points of the cluetrain manifesto comms people need to know
Posted: April 11, 2013 Filed under: Uncategorized 2 Comments »
If you really want to irritate someone and show them how far from the curve they actually are point them at ‘The Cluetrain Manifesto.’
Published in 1999 as the product of a web forum the 95 points sketches out how the social web will work and what the future will look like.
It’s bold stuff. The old way of doing things are dead. Thanks to the web people can organise themselves far faster than organisations. The organisation that fails to realise all this will be left behind.
Not all of the points have come true. But enough have to make a closer reading of the original 95-points part of your reading list. The 10 year anniversary paperback with essays around the subject is worth a punt. But the original list will do just fine.
For those on the bow wave of innovation this will be nothing new. But to comms people coming to terms with the changing landscape it’s good advice.
For me, the thing that shines through really clearly is the importance of using the human voice.
On the social web, the streams that, in the wise words of blogger Adrian Short ‘speak human’ are the ones that connect best and in times of stress have some social capital to fall back on. Social capital, by the way, is the indefinable sense of appreciation when someone talks to you like a human and even helps you out on a thing or two.
Just to whet your appetite here are 16 of them comms people need to know right here:
- Markets are conversations.
- Markets consist of human beings, not demographic sectors.
- Conversations among human beings sound human. They are conducted in a human voice.
- Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
- The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
- In just a few more years, the current homogenized “voice” of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.
- Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.
- Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.
- Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.
- Public Relations does not relate to the public. Companies are deeply afraid of their markets.
- To speak with a human voice, companies must share the concerns of their communities.
- You’re invited, but it’s our world. Take your shoes off at the door. If you want to barter with us, get down off that camel!
We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.- We know some people from your company. They’re pretty cool online. Do you have any more like that you’re hiding? Can they come out and play?
- Our allegiance is to ourselves—our friends, our new allies and acquaintances.
- We are waking up and linking to each other. We are watching. But we are not waiting.
Creative commons credits:
Soviet soldier http://www.flickr.com/photos/36919288@N08/3891685167/sizes/m/
Soviet badge http://www.flickr.com/photos/hugosimmelink/1468059580/sizes/l/
TELFORD LIFE: How a town is using digital to connect
Posted: April 4, 2013 Filed under: Uncategorized 3 Comments »
This is more of a post about a town being digitally connected rather than about digital communications.
But it’s the landscape of change that all comms people need to understand.
There are some wonderful things happening in some unexpected places in Britain. In towns and villages people are using the internet to connect and build things. I’ve long thought that the best grassroots innovation is happening outside of London. That can be a remote Scottish library using Twitter brilliantly, a Welsh town converting folk knowledge to Wikipedia or local government countryside ranger building an online community. All these things play a part in their communities.
What also strikes me is that scratching the surface of a community and you’ll find the web used in imaganitive ways.
Take the borough of Telford & Wrekin, for example. It has 170,000 people and a surprisingly high number of roundabouts. It has a small town distrust of its neighbours but a pride in the communities that make up the place.
Just recently there was a brewcamp staged there. This was an informal meet-up at a café that has been staged elsewhere in the wider West Midlands. Around 20 people came. The debate was good but the ideas that emerged were as arrestingly good as the cake.
A connected town
1. Letting a blogger live stream a council meeting and use a bingo card to liven it up
A resident from the Lightmoor Life blog used an iPhone to stream a council meeting to show democracy in action. They made a note of when the items were so people could go back and see the items for themselves. You can see that here.
Marvellously, there was a bingo card where viewers were encouraged to take a drink when key politicians mentioned idiosyncratic phrases. That’s lovely.
2. Using football as a way to talk about dementia.
Telford United as a community-run club have good links with its fans. Pete Jackson and others used the idea of football to encourage people to learn more about that issue.
For the most part a football fan’s recollections are not of the goals but of the crowd, the terraces, who you went with or the long drive home from that away game.
You can see a YouTube clip that tells more about the project here.
3. Connecting people through civic pride
Telford has large parts of it built as new town built in the Sixties and Seventies.
It doesn’t always have the heritage or roots of other places but there is a pride and nostalgia for that early vision of how Telford was going to be.
Telford Live posted scanned pictures from a scrapbook that recorded those early visions.
4. A museum that tweets
Coalbrookdale is a world heritage site and deservedly so. It’s where the industrial revolution truly started. They have a Twitter stream that’s engaging and informative.
5. A campaign to save a cinema using the web
Bright residents have a vision to return the Clifton cinema in Wellington back to use as just that. A cinema. They are organising in real life but have a web resource to tell people what is happening.
6. Wellington soup
The brilliant Wellington soup website aims to celebrate the good things and stir up some extra ones. It’s a central place where people can organise, seek help and bounce ideas. It’s brilliant and it’s here.
As the site says:
What are the ingredients that make a town interesting; that make it bubble with activity? And whose job is it to find those ingredients and throw them into the pot? Councils and governments spend millions trying to make places work, economically, socially and culturally, and rightly so. But they can’t do it all. The small local projects that bring neighbours together; the little shops that brighten up a street; the fetes and festivals, markets and fairs, plays and concerts - most of them start a long way from council offices.
7. If you are born in Lightmoor you get a tree planted in an orchard.
Which is such a cracking idea.
That’s Telford and that’s all a bit great. If that’s happening that’s off the beaten track just imagine what’s happening elsewhere.
I’m sure that the communities of Telford and Wrekin have pockets of connectivity and areas that just aren’t on line. But they’re making broad brushes on a canvas that are connecting and informing.
As a comms person that’s a fascinating landscape.
Creative commons credit
Cow http://www.flickr.com/photos/welshdan/3167600838/sizes/l/
SHARE: User generated content? Ask nicely…
Posted: April 2, 2013 Filed under: Uncategorized 3 Comments »
A couple of months ago I had barbed exchange with a former colleague.
We’d talked about the old days when we were both reporters at a daily newspaper and we smiled as we reminisced at old war stories.
Then our talk turned to the future for newspapers and a dark cloud drifted over our chat.
I spoke of how newspapers needed to be digital first and think of the web ahead of print.
I spoke of how bloggers shouldn’t always be seen as the enemy but people to work with when you can.
I talked of how the bright newspaper should link back, attribute and ask for permission before using content.
I mentioned how annoyed bloggers get when their content is lifted.
“But this has always happened,” my former colleague angrily said.
“They should just stop being precious. Think about when you lifted a story from another newspaper.”
The reporter was right. In the dog-eat-dog battle between papers we’d never dream of attributing a tale to a rival paper.
But this is just the point.
Blogs are not newspapers nor do they want to be.
They’re put together often by community spirited residents. Some are good. Some are bad. Some are awful.
But treating bloggers as the enemy all the time is missing the point.
The way newspapers should deal with bloggers is the same as how they’ve always dealt with contributors whether they be the village contributor from Gnosall for the Stafford Newsletter or the U13 match report writer for the Stourbridge News.
They’re relationships to nurture and encourage.
Then a rather wonderful thing happened today which made me think of this conversation.
A Walsall Advertiser reporter Helen Draycott asked a blogger via Twitter for permission to re-use images from the Walsall night market in the Walsall Advertiser.
The blogger, Brownhills Bob, agreed for a £10 donation to charity.
@brownhillsbob would we be able to use these in the Advertiser?
— Helen Draycott (@helen_marie83) March 29, 2013
@brownhillsbob The editor is going to arrange a donation. Could you let me know what credit to put in the paper with the photos? Thanks.
— Helen Draycott (@helen_marie83) April 2, 2013
That’s how we should all look to engage with residents whether they be bloggers or someone who has taken a good image that you’d like to add to your corporate website.
Ask.
Work with.
Respect.
If the answer is ‘no’ don’t take it personally.
Creative commons credit
Placard http://www.flickr.com/photos/34817626236@N01/13407603/
